Packaging Design, Visual Concept and Folder for SOLID O GLAM
SOLID.O Glam is a new line of solid cosmetics, designed for young people, whose commitment is to combine performance and sustainability, through the elimination of plastic, the reduction of water waste and the use of natural and effective ingredients, suitable for all skin and hair types.
The design of packaging, visual concept and folders for SOLID.O GLAM was a complex and articulated project, aimed at creating a strong visual coherence between the products and their objective of respect and protection of the environment.
The work focused on three main aspects: packaging design, the overall visual concept and the creation of promotional folders.







Packaging design
Packaging is the first point of contact between the product and the consumer, and it is crucial that it reflects the values and aesthetics of the brand.
For Solid.O Glam, Studio Concept developed packaging with meticulous attention to detail, using high-quality materials and advanced printing techniques. The elegant and minimalist packaging features sophisticated colours, ranging from neutral and metallic tones to brighter and more vibrant hues. The SOLID.O GLAM logo is prominently positioned, ensuring instant recognition. The highly functional packaging has an ergonomic design that facilitates everyday use.
Visual concept
The visual concept for SOLID.O GLAM focused on creating a cohesive and distinctive image. Studio Concept chose a refined colour palette and elegant typography that communicates luxury and modernity. The images used in the promotional material are characterised by a clean and sophisticated style, with a focus on natural beauty and female empowerment. The models selected for the campaign are representative of different ethnicities, reflecting the inclusiveness of the brand. In addition, the use of graphic elements such as the “pixel” print font contributes to a contemporary and distinctive look.
Promotional folders
Promotional folders are a key tool for communicating the brand and its products. For this reason, they are designed with the same level of care and attention to detail as the packaging.
Each folder presents high quality product images, detailed descriptions, and advice on how best to use SOLID.O GLAM cosmetics. The design is clean and refined, with intelligent use of space and colour, ensuring both a strong visual impact and easy reference. The folders are made of high-quality paper and are designed to be pleasant to the touch and durable.
Studio Concept created the campaign for SOLID.O GLAM with a multi-channel strategy, covering physical points of sale, promotional events, and digital social media campaigns. Each element of the campaign ensures a coherent and impactful presentation of the brand, capable of highlighting the products in an appealing way, attracting attention and raising awareness among an audience, both young and old, that is extremely attentive to issues of sustainability and respect for the environment.