Packaging Design, Visual Concept and Rendering Video for Vitaminica

Equilibra’s Vitaminica facial line represents a complete and targeted treatment for the skin, ideal for those who want radiance, hydration and effective protection from the signs of ageing. Thanks to advanced formulas rich in essential vitamins and natural oils, the products in this collection offer a simple yet powerful routine for a healthier, fresher and revitalised face.

At the heart of the line is the Anti-Aging Face Cream, a daily treatment designed to combat the first signs of ageing. Enriched with a highly concentrated multivitamin complex, this cream acts as a powerful antioxidant, protecting the skin from free radical damage. The addition of plant glycerides and retinol deeply moisturises and improves skin elasticity, while the light texture absorbs quickly, leaving the face smooth, even and radiant.

The Multivitamin Eye Contour guarantees a fresh and rested look. Its formula combines vitamins, hyaluronic acid and caffeine, reducing dark circles and puffiness. Regular application helps smooth fine lines and reduce signs of fatigue, leaving the skin around the eyes toned and moisturised.

Another innovative product is Vitamin Drops. Rich in concentrated serum, enriched with vitamins and natural active ingredients, they brighten the complexion and even out the skin tone. The drops can be used alone for an immediate freshening effect, or mixed with the face cream to boost the effectiveness of the daily treatment. The light and silky texture is easy to apply, leaving the skin moisturised, smooth and protected.

Finally, for an intensive and targeted action, the Multivitamin Reconstituting Single-Dose Ampoules contain a concentrate of active ingredients, including stabilised vitamin C and hyaluronic acid, to regenerate and revitalise tired and stressed skin. Perfect as a shock treatment, the ampoules strengthen the skin barrier, improve elasticity and restore a fresh, rested appearance to the face.

To promote its Vitaminica line, Equilibra sought a marketing company that would help it stand out with an elegant and functional design. The ideal partner turned out to be Studio Concept, a leading player in marketing communication in the beauty sector since 2001.
The experts at Studio Concept designed modern packaging in fresh, bright colours – white, light blue and green – to evoke energy and naturalness.

The communication campaign emphasises the synergy between technology and nature. Photographs with explicit reference to the multivitamin supply emphasise the visible effects of using the Vitaminica line products on the beauty of the skin. Special focus is given to natural ingredients and dermatological safety, making this range an ideal choice for those seeking efficacy and gentleness.

Studio Concept’s campaign also involved the production of online videos, floor and counter displays, folders and leaflets and, in general, the entire sales promotion, aiming at a coherent presentation of the line on all distribution channels.