Insights on cosmetics, design and photography.

What are the best cosmetics brands on trend? 900 900 Studio Concept S.r.l.

What are the best cosmetics brands on trend?

Talking about oneself in a product is the challenge from the outset for cosmetic marketing. You can start with the quality of the ingredients in a formula that is different…

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Cosmetic packaging: how to influence consumer purchasing? 900 900 Studio Concept S.r.l.

Cosmetic packaging: how to influence consumer purchasing?

Emerging means interpreting the product differently, but a targeted approach is needed. The basis is in the analysis of consumption habits, a strategic design of the product and above all…

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The future of the cosmetics industry: innovations and emerging trends 900 900 Studio Concept S.r.l.

The future of the cosmetics industry: innovations and emerging trends

Following the trend originates a circle that brings no change, cosmetics must feed on novelties that are ahead of their time. Change is living matter and must be channelled, we…

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How to build a brand identity in the beauty sector? 900 900 Studio Concept S.r.l.

How to build a brand identity in the beauty sector?

Starting with oneself is the first step, but the world of cosmetics is made up of a multitude of individuals and everyone can claim to be special in their own…

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How to collaborate with bloggers and influencers in the cosmetics industry? 900 900 Studio Concept S.r.l.

How to collaborate with bloggers and influencers in the cosmetics industry?

Working on the brand requires certain strategic steps, each campaign may need a specific approach in this respect too. At Studio Concept, we believe in transversal communication, the beauty sector…

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Creating an affiliate programme for your cosmetics brand 900 900 Studio Concept S.r.l.

Creating an affiliate programme for your cosmetics brand

When one speaks of the health and beauty sector, one is referring to an industry that knows no crisis. It is the importance attached by more and more people to…

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E-commerce photography trends in the cosmetics sector: what are they? 900 900 Studio Concept S.r.l.

E-commerce photography trends in the cosmetics sector: what are they?

Communicating in image is art, but above all it is research behind evolution. Approaching still life product photography means anticipating the actuality of the cosmetic sector, the aim is to…

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Cosmetics and beauty packaging trends for 2023 900 900 Studio Concept S.r.l.

Cosmetics and beauty packaging trends for 2023

Fashions are cyclical and the past helps to understand the future: 2023 shakes up this perspective. Design is stripped down to its essence in favour of colours and technologies take…

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What are active ingredients in cosmetics? 900 900 Studio Concept S.r.l.

What are active ingredients in cosmetics?

Following word of mouth alone is not the best approach, cosmetics is increasingly moving towards targeted development so it is not certain that the same product has the same function…

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How to Build a Website for Cosmetic Products? 900 900 Studio Concept S.r.l.

How to Build a Website for Cosmetic Products?

Analysing the target, grasping the needs and translating them into a tool that offers quality, these are some of the focal aspects. Studio Concept is at the customer’s service in…

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How to engage customers with interactive packaging? 900 900 Studio Concept S.r.l.

How to engage customers with interactive packaging?

The dynamics of choice evolve to target the customer directly, emerging is not easy in an industry that is constantly expanding. Studio Concept has a wealth of experience in designing…

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Promotion of cosmetic products through gamification, what is it? 900 900 Studio Concept S.r.l.

Promotion of cosmetic products through gamification, what is it?

The future of communication in cosmetics? It’s all at stake, no indeed: it’s all a game! We at Studio Concept, experts in cosmetic marketing, support your choices, put effective communication…

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E-commerce of cosmetics: which platform to use? 900 900 Studio Concept S.r.l.

E-commerce of cosmetics: which platform to use?

Nowadays, selling cosmetics using a website is really easy, so much so that more and more companies in the cosmetics industry are landing on the Internet. The many marketing tools…

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Brand Storytelling: how to apply it to your cosmetic brand? 900 900 Studio Concept S.r.l.

Brand Storytelling: how to apply it to your cosmetic brand?

In recent years, storytelling has become a commonly used marketing strategy, so much so that it is being adopted both by companies eager to make a name for themselves and…

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Teen Beauty: cosmetics for young people and teenagers 900 900 Studio Concept S.r.l.

Teen Beauty: cosmetics for young people and teenagers

“Zillennials”, or “Gen Z”: two terms that define digital pioneers, i.e. young people who did not have the opportunity to live in a time when smartphones and tablets were not…

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The most innovative cosmetics brands in the US in 2023 900 900 Studio Concept S.r.l.

The most innovative cosmetics brands in the US in 2023

Fast Company, the prestigious US magazine that explores innovation in all its forms, has published its list of “Most Innovative Companies” for 2023. The list includes 540 organisations that are…

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Design and Communication for a Packaging Line of Supplements 900 900 Studio Concept S.r.l.

Design and Communication for a Packaging Line of Supplements

At Studio Concept, we specialise in the all-round design and communication of many product lines, including supplements. We know how important packaging design is, as it must attract the consumer’s…

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The importance of packaging for your cosmetic product 900 900 Studio Concept S.r.l.

The importance of packaging for your cosmetic product

Cosmetics are all about quality and effectiveness but would be nothing without proper presentation, we at Studio Concept put our experience at the service of brands by creating packaging design…

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How to relaunch a cosmetics brand and renew it? 900 900 Studio Concept S.r.l.

How to relaunch a cosmetics brand and renew it?

It all starts with the constant analysis of brand performance, establishing the right time to adapt serves to anticipate changes. Mistakes are not allowed: with more than 20 years of…

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How to create a cosmetics line? 900 900 Studio Concept S.r.l.

How to create a cosmetics line?

Do you dream of creating your own cosmetics line from scratch? Do you want to know all the secrets to creating your own cosmetic brand? At Studio Concept, we are…

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Copywriting for the Beauty industry: How do you write content for a cosmetic brand? 900 900 Studio Concept S.r.l.

Copywriting for the Beauty industry: How do you write content for a cosmetic brand?

The world of beauty, on the consumer side, is characterized by the marked trend towards online purchases. As a result, organizations that have chosen to go online are constantly seeking…

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What is and how does the private label work in the cosmetics industry? 900 900 Studio Concept S.r.l.

What is and how does the private label work in the cosmetics industry?

The world of beauty changes, evolves but above all adapts to the most sparkling marketing ideas. The private label is one of the most particular keys to launch your idea…

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Vegan Cosmetics: what are they and what are the advantages? 900 900 Studio Concept S.r.l.

Vegan Cosmetics: what are they and what are the advantages?

In recent years, there has been a real boom in environmentally sustainable and organic cosmetics, characterized by natural ingredients from organic farming. Vegan cosmetics, i.e. products that do not contain…

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Jars and packaging for creams: how are they produced? 900 900 Studio Concept S.r.l.

Jars and packaging for creams: how are they produced?

Any company engaged in the production and marketing of cosmetic products is aware of the increasing importance assumed by design packaging. Adopting the right packaging for creams and other cosmetic…

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How can I promote my beauty business on social media 900 900 Studio Concept S.r.l.

How can I promote my beauty business on social media

Advertising, it is now known, is the soul of commerce, but today, in the digital age, the ways to promote an activity have changed completely. Now we talk about digital…

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E-commerce of cosmetics: what authorisations are needed? 900 900 Studio Concept S.r.l.

E-commerce of cosmetics: what authorisations are needed?

Embarking on an e-commerce business is a step that can bring great satisfaction, but it requires great dynamism and attention to regulations. Selling cosmetics means guaranteeing customer safety and environmental…

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The importance of colour in cosmetics and make-up marketing 900 900 Studio Concept S.r.l.

The importance of colour in cosmetics and make-up marketing

Ninety seconds elapse between exposure to the stimulus and the decision. The funnel game lasts that long, every detail is crucial to convince. Competition runs fast, cosmetics and make-up are…

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How long is the start-up phase for a company in the cosmetics industry? 900 900 Studio Concept S.r.l.

How long is the start-up phase for a company in the cosmetics industry?

Starting with winning projects is essential, yes, but it is not everything. The climb to success is studded with organisation, requires a lot of commitment but above all a good…

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How is water related to beauty? 900 900 Studio Concept S.r.l.

How is water related to beauty?

Water is a fundamental component of the earth, but also of the body. The latter, specifically, consists of close to 65% water. And, every day, a not inconsiderable part is…

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How do you write a cosmetic product description? 900 900 Studio Concept S.r.l.

How do you write a cosmetic product description?

Getting straight to the customer, that is the challenge. Describing a cosmetics product means embarking on a journey, made up of words and content strategies but also images and brand…

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How to create a still life photography set? 900 900 Studio Concept S.r.l.

How to create a still life photography set?

Choosing the right photographic equipment is the start but not the requirement to aim for the result. Passion but also study are the prerequisites for a captivating shot. Here are…

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Beauty products: content marketing strategies for the blog 900 900 Studio Concept S.r.l.

Beauty products: content marketing strategies for the blog

Product quality is only part of a company’s potential, especially when it comes to the beauty sector. Finding the balance between images and text is the way to keep brand…

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Differences between commercial and advertising photography 900 900 Studio Concept S.r.l.

Differences between commercial and advertising photography

Marketing times have by now been reduced to a few fractions of a second, attention is captured by a thousand stimuli at the same time with the effect that the…

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Visual Content Marketing: what it is and how it works for cosmetics 900 900 Studio Concept S.r.l.

Visual Content Marketing: what it is and how it works for cosmetics

The attention of all users on the web lasts a maximum of eight seconds because the human brain tends to scan a text rather than read it. It becomes essential…

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How much does a beauty influencer earn in Italy? 900 900 Studio Concept S.r.l.

How much does a beauty influencer earn in Italy?

Curious to find out how much a beauty influencer can earn in Italy? In this short guide, we will not only discover the mind-boggling figures that go around the world…

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Italy’s Cosmetic Sector: Comprehensive Market Statistics 900 900 Studio Concept S.r.l.

Italy’s Cosmetic Sector: Comprehensive Market Statistics

The global market has been hit by the pandemic and the conflict between Russia and Ukraine, but despite these events with a strong social and economic impact, the cosmetics sector…

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Mastering the Art of Beauty & Cosmetic Still Life Photography 900 900 Studio Concept S.r.l.

Mastering the Art of Beauty & Cosmetic Still Life Photography

Still-Life photography, or product photography, is an essential part of marketing in the cosmetic field. The main task is to create an impactful image, making the most out of the…

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Logos for cosmetics, some famous examples 900 900 Studio Concept S.r.l.

Logos for cosmetics, some famous examples

When we buy a cosmetic, the first element we observe is the logo: this symbol can immediately identify the product and convey the quality of the brand. For the most…

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Mastering Visual Merchandising cosmetics: Guide and tips 900 900 Studio Concept S.r.l.

Mastering Visual Merchandising cosmetics: Guide and tips

There are many basic techniques for exposing cosmetic products effectively and drawing the attention of customers. Visual merchandising is a complex discipline that requires a deep knowledge of the preferences…

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Tips for photographing and shooting a cosmetics model 900 900 Studio Concept S.r.l.

Tips for photographing and shooting a cosmetics model

Photographers like Richard Avedon, Helmut Newton, and William Klein have made the history of fashion photography with their irreverent and innovative language. The works of these masters have changed the…

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