Insights on cosmetics, design and photography.

The most innovative cosmetics brands in the US in 2023 900 900 Studio Concept S.r.l.

The most innovative cosmetics brands in the US in 2023

Fast Company, the prestigious US magazine that explores innovation in all its forms, has published its list of “Most Innovative Companies” for 2023. The list includes 540 organisations that are…

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Design and Communication for a Packaging Line of Supplements 900 900 Studio Concept S.r.l.

Design and Communication for a Packaging Line of Supplements

At Studio Concept, we specialise in the all-round design and communication of many product lines, including supplements. We know how important packaging design is, as it must attract the consumer’s…

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The importance of packaging for your cosmetic product 900 900 Studio Concept S.r.l.

The importance of packaging for your cosmetic product

Cosmetics are all about quality and effectiveness but would be nothing without proper presentation, we at Studio Concept put our experience at the service of brands by creating packaging design…

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How to relaunch a cosmetics brand and renew it? 900 900 Studio Concept S.r.l.

How to relaunch a cosmetics brand and renew it?

It all starts with the constant analysis of brand performance, establishing the right time to adapt serves to anticipate changes. Mistakes are not allowed: with more than 20 years of…

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How to create a cosmetics line? 900 900 Studio Concept S.r.l.

How to create a cosmetics line?

Do you dream of creating your own cosmetics line from scratch? Do you want to know all the secrets to creating your own cosmetic brand? At Studio Concept, we are…

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Copywriting for the Beauty industry: How do you write content for a cosmetic brand? 900 900 Studio Concept S.r.l.

Copywriting for the Beauty industry: How do you write content for a cosmetic brand?

The world of beauty, on the consumer side, is characterized by the marked trend towards online purchases. As a result, organizations that have chosen to go online are constantly seeking…

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What is and how does the private label work in the cosmetics industry? 900 900 Studio Concept S.r.l.

What is and how does the private label work in the cosmetics industry?

The world of beauty changes, evolves but above all adapts to the most sparkling marketing ideas. The private label is one of the most particular keys to launch your idea…

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Vegan Cosmetics: what are they and what are the advantages? 900 900 Studio Concept S.r.l.

Vegan Cosmetics: what are they and what are the advantages?

In recent years, there has been a real boom in environmentally sustainable and organic cosmetics, characterized by natural ingredients from organic farming. Vegan cosmetics, i.e. products that do not contain…

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Jars and packaging for creams: how are they produced? 900 900 Studio Concept S.r.l.

Jars and packaging for creams: how are they produced?

Any company engaged in the production and marketing of cosmetic products is aware of the increasing importance assumed by design packaging. Adopting the right packaging for creams and other cosmetic…

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How can I promote my beauty business on social media 900 900 Studio Concept S.r.l.

How can I promote my beauty business on social media

Advertising, it is now known, is the soul of commerce, but today, in the digital age, the ways to promote an activity have changed completely. Now we talk about digital…

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E-commerce of cosmetics: what authorisations are needed? 900 900 Studio Concept S.r.l.

E-commerce of cosmetics: what authorisations are needed?

Embarking on an e-commerce business is a step that can bring great satisfaction, but it requires great dynamism and attention to regulations. Selling cosmetics means guaranteeing customer safety and environmental…

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The importance of colour in cosmetics and make-up marketing 900 900 Studio Concept S.r.l.

The importance of colour in cosmetics and make-up marketing

Ninety seconds elapse between exposure to the stimulus and the decision. The funnel game lasts that long, every detail is crucial to convince. Competition runs fast, cosmetics and make-up are…

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How long is the start-up phase for a company in the cosmetics industry? 900 900 Studio Concept S.r.l.

How long is the start-up phase for a company in the cosmetics industry?

Starting with winning projects is essential, yes, but it is not everything. The climb to success is studded with organisation, requires a lot of commitment but above all a good…

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How is water related to beauty? 900 900 Studio Concept S.r.l.

How is water related to beauty?

Water is a fundamental component of the earth, but also of the body. The latter, specifically, consists of close to 65% water. And, every day, a not inconsiderable part is…

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How do you write a cosmetic product description? 900 900 Studio Concept S.r.l.

How do you write a cosmetic product description?

Getting straight to the customer, that is the challenge. Describing a cosmetics product means embarking on a journey, made up of words and content strategies but also images and brand…

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How to create a still life photography set? 900 900 Studio Concept S.r.l.

How to create a still life photography set?

Choosing the right photographic equipment is the start but not the requirement to aim for the result. Passion but also study are the prerequisites for a captivating shot. Here are…

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Beauty products: content marketing strategies for the blog 900 900 Studio Concept S.r.l.

Beauty products: content marketing strategies for the blog

Product quality is only part of a company’s potential, especially when it comes to the beauty sector. Finding the balance between images and text is the way to keep brand…

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Differences between commercial and advertising photography 900 900 Studio Concept S.r.l.

Differences between commercial and advertising photography

Marketing times have by now been reduced to a few fractions of a second, attention is captured by a thousand stimuli at the same time with the effect that the…

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Visual Content Marketing: what it is and how it works for cosmetics 900 900 Studio Concept S.r.l.

Visual Content Marketing: what it is and how it works for cosmetics

The attention of all users on the web lasts a maximum of eight seconds because the human brain tends to scan a text rather than read it. It becomes essential…

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How much does a beauty influencer earn in Italy? 900 900 Studio Concept S.r.l.

How much does a beauty influencer earn in Italy?

Curious to find out how much a beauty influencer can earn in Italy? In this short guide, we will not only discover the mind-boggling figures that go around the world…

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Cosmetic sector in Italy: market, figures, and statistics 900 900 Studio Concept S.r.l.

Cosmetic sector in Italy: market, figures, and statistics

The global market has been hit by the pandemic and the conflict between Russia and Ukraine, but despite these events with a strong social and economic impact, the cosmetics sector…

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Still-Life photography for cosmetics: everything you need to know 900 900 Studio Concept S.r.l.

Still-Life photography for cosmetics: everything you need to know

Still-Life photography, or product photography, is an essential part of marketing in the cosmetic field. The main task is to create an impactful image, making the most out of the…

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Logos for cosmetics, some famous examples 900 900 Studio Concept S.r.l.

Logos for cosmetics, some famous examples

When we buy a cosmetic, the first element we observe is the logo: this symbol can immediately identify the product and convey the quality of the brand. For the most…

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What is visual merchandising? How to take care of your showcase 900 900 Studio Concept S.r.l.

What is visual merchandising? How to take care of your showcase

There are many basic techniques for exposing cosmetic products effectively and drawing the attention of customers. Visual merchandising is a complex discipline that requires a deep knowledge of the preferences…

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Tips for photographing and shooting a cosmetics model 900 900 Studio Concept S.r.l.

Tips for photographing and shooting a cosmetics model

Photographers like Richard Avedon, Helmut Newton, and William Klein have made the history of fashion photography with their irreverent and innovative language. The works of these masters have changed the…

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How to make a successful brochure for a cosmetics line 900 900 Studio Concept S.r.l.

How to make a successful brochure for a cosmetics line

In the era of online marketing, making paper and tangible media seems old-fashioned. Imagine being on a Saturday afternoon, the center is full of people walking around who are near…

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How to make custom cosmetic labels 900 900 Studio Concept S.r.l.

How to make custom cosmetic labels

If you are looking for ideas on how to create a custom, in this article, we will cover everything you need to know to produce a functional and captivating one.…

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What is Digital Beauty Marketing? Success strategies 900 900 Studio Concept S.r.l.

What is Digital Beauty Marketing? Success strategies

Why do you see many beauty products when you browse social media? Simply because digital works particularly well for everything that revolves around beauty. Today we are talking about Digital…

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How to start a start-up in the cosmetic sector 900 900 Studio Concept S.r.l.

How to start a start-up in the cosmetic sector

Selling cosmetics today is a business that can be very profitable. According to estimates published by ANSA, the total turnover of the cosmetics sector in 2021 (currently being calculated) will…

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Coco Chanel’s storey and marketing strategies used 900 900 Studio Concept S.r.l.

Coco Chanel’s storey and marketing strategies used

Together with Gucci and Armani, Chanel is amongst the most cited and loved brands on social media, which are now the mirror of all international trends. This was revealed in…

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Primary and secondary packaging for cosmetics 900 900 Studio Concept S.r.l.

Primary and secondary packaging for cosmetics

Do you have an excellent cosmetic formula in your hands and want to launch your line on the market? One of the most crucial choices you have before you is…

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What is airless technology for cosmetics, and what advantages does it offer? 900 900 Studio Concept S.r.l.

What is airless technology for cosmetics, and what advantages does it offer?

When launching a new cosmetic product, it is totally normal to focus on the formula and the benefits it will bring to customers. But equally fundamental is the packaging, which…

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How to take product photos for catalogs? 792 793 Studio Concept S.r.l.

How to take product photos for catalogs?

Photography has an important role in sales. You may have innovative and interesting products, but before you sell anything, you’ll need to draw customers in with a good picture before…

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10 ideas for your Cosmetics Product Photoshoot 900 900 Studio Concept S.r.l.

10 ideas for your Cosmetics Product Photoshoot

Want to do a photo shoot and don’t know where to start? Feel like you won’t be able to give your photos any personality? The good news is that you…

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How to prepare for a photoshoot 900 900 Studio Concept S.r.l.

How to prepare for a photoshoot

If you’ve made the (right) decision to star in a photoshoot, don’t squander this opportunity. Prepare yourself as much as you can so that you obtain a great, professional result.…

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Best Packaging Design Software for cosmetics products 900 900 Studio Concept S.r.l.

Best Packaging Design Software for cosmetics products

If you’re thinking of launching a range of cosmetics, one of the issues you’ll definitely have to deal with is the packaging. There are 2 types of packaging; the primary…

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Which type of cosmetics packaging is best for you 900 900 Studio Concept S.r.l.

Which type of cosmetics packaging is best for you

If you’re thinking of launching a new line of cosmetics, one of the questions you’ll need to answer is what kind of packaging to use. The problem is twofold. First…

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The best photo-editing technologies 900 900 Studio Concept S.r.l.

The best photo-editing technologies

Do you have some cosmetics products that you’re trying to market to potential customers, and have already gotten photos taken of them? There’s good news and bad news. Let’s start…

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Which are the Best Places to Buy Makeup Online 900 900 Studio Concept S.r.l.

Which are the Best Places to Buy Makeup Online

Are you thinking of buying a new lipstick, foundation or eyeshadow palette? Or do you perhaps want to find out how selling makeup online works? If so, read on, because…

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The best social networks for selling your cosmetics 900 900 Studio Concept S.r.l.

The best social networks for selling your cosmetics

Want to improve sales at your cosmetics business? Even if you’re new to the industry, you’ll know that having a social media presence is absolutely essential. The numbers make this…

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