What are the best cosmetics brands on trend?
Talking about oneself in a product is the challenge from the outset for cosmetic marketing. You can start with the quality of the ingredients in a formula that is different…
read moreTalking about oneself in a product is the challenge from the outset for cosmetic marketing. You can start with the quality of the ingredients in a formula that is different…
read moreEmerging means interpreting the product differently, but a targeted approach is needed. The basis is in the analysis of consumption habits, a strategic design of the product and above all…
read moreFollowing the trend originates a circle that brings no change, cosmetics must feed on novelties that are ahead of their time. Change is living matter and must be channelled, we…
read moreStarting with oneself is the first step, but the world of cosmetics is made up of a multitude of individuals and everyone can claim to be special in their own…
read moreWorking on the brand requires certain strategic steps, each campaign may need a specific approach in this respect too. At Studio Concept, we believe in transversal communication, the beauty sector…
read moreWhen one speaks of the health and beauty sector, one is referring to an industry that knows no crisis. It is the importance attached by more and more people to…
read moreCommunicating in image is art, but above all it is research behind evolution. Approaching still life product photography means anticipating the actuality of the cosmetic sector, the aim is to…
read moreFashions are cyclical and the past helps to understand the future: 2023 shakes up this perspective. Design is stripped down to its essence in favour of colours and technologies take…
read moreFollowing word of mouth alone is not the best approach, cosmetics is increasingly moving towards targeted development so it is not certain that the same product has the same function…
read moreAnalysing the target, grasping the needs and translating them into a tool that offers quality, these are some of the focal aspects. Studio Concept is at the customer’s service in…
read moreThe dynamics of choice evolve to target the customer directly, emerging is not easy in an industry that is constantly expanding. Studio Concept has a wealth of experience in designing…
read moreThe future of communication in cosmetics? It’s all at stake, no indeed: it’s all a game! We at Studio Concept, experts in cosmetic marketing, support your choices, put effective communication…
read moreNowadays, selling cosmetics using a website is really easy, so much so that more and more companies in the cosmetics industry are landing on the Internet. The many marketing tools…
read moreIn recent years, storytelling has become a commonly used marketing strategy, so much so that it is being adopted both by companies eager to make a name for themselves and…
read more“Zillennials”, or “Gen Z”: two terms that define digital pioneers, i.e. young people who did not have the opportunity to live in a time when smartphones and tablets were not…
read moreFast Company, the prestigious US magazine that explores innovation in all its forms, has published its list of “Most Innovative Companies” for 2023. The list includes 540 organisations that are…
read moreAt Studio Concept, we specialise in the all-round design and communication of many product lines, including supplements. We know how important packaging design is, as it must attract the consumer’s…
read moreCosmetics are all about quality and effectiveness but would be nothing without proper presentation, we at Studio Concept put our experience at the service of brands by creating packaging design…
read moreIt all starts with the constant analysis of brand performance, establishing the right time to adapt serves to anticipate changes. Mistakes are not allowed: with more than 20 years of…
read moreDo you dream of creating your own cosmetics line from scratch? Do you want to know all the secrets to creating your own cosmetic brand? At Studio Concept, we are…
read moreThe world of beauty, on the consumer side, is characterized by the marked trend towards online purchases. As a result, organizations that have chosen to go online are constantly seeking…
read moreThe world of beauty changes, evolves but above all adapts to the most sparkling marketing ideas. The private label is one of the most particular keys to launch your idea…
read moreIn recent years, there has been a real boom in environmentally sustainable and organic cosmetics, characterized by natural ingredients from organic farming. Vegan cosmetics, i.e. products that do not contain…
read moreAny company engaged in the production and marketing of cosmetic products is aware of the increasing importance assumed by design packaging. Adopting the right packaging for creams and other cosmetic…
read moreAdvertising, it is now known, is the soul of commerce, but today, in the digital age, the ways to promote an activity have changed completely. Now we talk about digital…
read moreEmbarking on an e-commerce business is a step that can bring great satisfaction, but it requires great dynamism and attention to regulations. Selling cosmetics means guaranteeing customer safety and environmental…
read moreNinety seconds elapse between exposure to the stimulus and the decision. The funnel game lasts that long, every detail is crucial to convince. Competition runs fast, cosmetics and make-up are…
read moreStarting with winning projects is essential, yes, but it is not everything. The climb to success is studded with organisation, requires a lot of commitment but above all a good…
read moreWater is a fundamental component of the earth, but also of the body. The latter, specifically, consists of close to 65% water. And, every day, a not inconsiderable part is…
read moreGetting straight to the customer, that is the challenge. Describing a cosmetics product means embarking on a journey, made up of words and content strategies but also images and brand…
read moreChoosing the right photographic equipment is the start but not the requirement to aim for the result. Passion but also study are the prerequisites for a captivating shot. Here are…
read moreProduct quality is only part of a company’s potential, especially when it comes to the beauty sector. Finding the balance between images and text is the way to keep brand…
read moreMarketing times have by now been reduced to a few fractions of a second, attention is captured by a thousand stimuli at the same time with the effect that the…
read moreThe attention of all users on the web lasts a maximum of eight seconds because the human brain tends to scan a text rather than read it. It becomes essential…
read moreCurious to find out how much a beauty influencer can earn in Italy? In this short guide, we will not only discover the mind-boggling figures that go around the world…
read moreThe global market has been hit by the pandemic and the conflict between Russia and Ukraine, but despite these events with a strong social and economic impact, the cosmetics sector…
read moreStill-Life photography, or product photography, is an essential part of marketing in the cosmetic field. The main task is to create an impactful image, making the most out of the…
read moreWhen we buy a cosmetic, the first element we observe is the logo: this symbol can immediately identify the product and convey the quality of the brand. For the most…
read moreThere are many basic techniques for exposing cosmetic products effectively and drawing the attention of customers. Visual merchandising is a complex discipline that requires a deep knowledge of the preferences…
read morePhotographers like Richard Avedon, Helmut Newton, and William Klein have made the history of fashion photography with their irreverent and innovative language. The works of these masters have changed the…
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