We are a creative communications agency for the Beauty and Cosmetics industry. A design studio in Milan founded in 2001, forever specialised in packaging design, photography, product still life and integrated communication in the beauty & cosmetics industry. We offer project ideas and solutions that translate brand values into tangible choices for online and offline communication. We take care of everything that helps the brand and its business grow in terms of ideas, product, style and communication, graphic design and photography.
Our strength is the ability to provide a complete service, developed entirely in-house. Our staff has specific skills in designing and launching new brands or cosmetic lines, in product design, communication, artistic direction, and photography, which is managed directly in our own studios. Concept supports the client from the product design to its execution and final version.
A passion for beauty and the determination to create success stories is what underlies our twenty years of industry experience, making us the creative and operational partners of leading Italian and international companies in the beauty industry. We have gradually developed close-knit, long-term relations with our clients which have allowed us to be part of the creation of successful and recognisable brands.
We work in all areas of the beauty industry with a specialised approach to style and communication, which varies depending on the type of product and market: for selective and niche make-up and skin care brands, for perfumery, for cosmetic brands in large-scale retail, for professional hair care lines, for specialised brands in the nail industry, and much more.
We specifically offer:
- Strategic brand consultancy: brand audits, research and comparison of competitors, brand positioning, creation of a brand story, restyling and strategic launches.
- Branding: logo design, recognisable brand value codes, storytelling, brand guidelines, coordinated communication styles, coordinated product design, material marketing, and coordinated sale and retail tools. Design of Cosmetic packaging: Elegant packaging is largely responsible for the successful sale of your products. In order for your product to stand out from your competitors and immediately catch the consumer’s eye, we at Concept create captivating designs, cleverly developed with strategic expertise.
- Creation of specific contents: product photography, creative still life photos and advanced post-production, photo shoots with models, graphic contents, video tutorials, specific contents for web campaigns, social media content, copywriting.
- Social and Web: e-commerce and social communication strategies, structured e-commerce, content optimisation, web launch campaigns, brand awareness, conversion.