How to launch a successful start up
Do you have a cosmetics line, skin-care or make-up, that you could make successful and are thinking about marketing it? Great idea, above all if you best prepare it like a Top Gun would do before jumping out of a plane.
If you’ve ever had a job interview, you probably know that it’s the first few seconds that give the right impression of us (to be exact, seven, so few!) The same goes for your startup. The first impression is fundamental and the same occurs to you when you’re looking for something online.
A startup does not have reviews and is based solely on its image. Imagine this scene. You see a face cream with an interesting guarantee. You don’t know the brand, but from the photo you understand immediately that it is a quality product. Being an expert photographer is not required, we are all used to a certain level and we must reach it to not be “rejected” by the public. The same goes if you visit a site or catalog page. On the contrary, that impression of “photo taken at home” or of “self-made site”, appears less convincing when you don’t know the brand. And as a startup you must make yourself known!
Yes, but how to convince potential clients of the value of your cosmetics? You must take advantage of every single occasion to present yourself on top.
The logo. The logo made by your cousin is just fine, if your cousin is an art director specialized in locations, otherwise it would not be very effective.
The graphic of the packaging. It is the dress of your product and must be carried out with extreme care and with professional programs, to not risk dysfunctional packaging or its inattentiveness.
The executives. I am the technical part, that counts significantly because only with executive professionals your product will have the impeccability that you see in perfume shops.
Socials. Does your personal profile work at a large scale because you are familiar with social media? For a cosmetics shopping page, being digital natives is not enough, needing precise techniques , original content always new, tailor-made for the potential client, not for your friends. All in a non-improvised way, but with an editorial plan established in advance.
The site. It is the shop window of your startup and your products.
It must perform perfectly and smoothly lead the client from the homepage to checkout.
This is what cosmetic businesses that succeed in selling online do. And they do it well because they turn to a professional. Your knowledge are not useless, you will need them to begin an excellent job with a communication agency, give a precise brief and timely feedback.
And, do you know the real advantage of working with an expert agency in cosmetics? The agency has already worked with tens of businesses, they know the value of your time and what not, above all, offers marketing consultancy you will need now and in the future.
What is the purpose of a marketing consult?
The positioning. Imagine preparing to unveil your cosmetic line and then mistaking the audience or the channels to which you are presenting. It would be an enormous squandering of time and money. Marketing analyses allows for identifying the correct audience by studying the potentiality of your product and the existing cosmetic competitors already on the market.
The line of communication. Think about cosmetic businesses you admire, from the more classic like Dior to the more eccentric like The Drunk Elephant. They have in common a consistency of images and messaging that are studied from the first moment.
In practice, if you want to launch your startup don’t launch it into the void! Ask for information on Studio Concept packets and begin to really make your dream come true. Fine proposals to start step-by-step or to hit the ground running. It pays to inform yourself!