PHYTOBIOTECH

A big brand like Cholley relied on Studio Concept’s expertise to promote the Phytobiotech line, with the aim of reaching more potential customers and expanding its audience.

Cholley is a Swiss brand that, over the years, has specialised in the production of very high quality phytodermocosmetic products. Internationally, therefore, it is known as one of the most innovative Swiss brands in the field of skin care.

The star of Studio Concept’s visual and still life work is Cholly’s Phytobiotech line, which represents a real breakthrough in the field of anti-ageing cosmetics.
The line, in fact, is based on a state-of-the-art, highly advanced technology to restore the strength, radiance and health of the skin. To achieve these goals, the company used only the highest quality Swiss phytobiological ingredients.

The objectives of the visual concept work: here are all the features

The visual concept service realised by the Studio Concept team for Cholly’s Phytobiotech line has the primary objective of helping this brand in the creation of impactful images to be used within marketing and communication campaigns for the promotion of the Phytobiotech product line.

This includes the creation of graphics and visual materials that manage to represent in the best possible way the values and distinctive features of this line, as well as the philosophy of the brand itself.

The aim, therefore, is to capture the attention of consumers and effectively communicate the brand message to them. The collaboration between Chollye and Studio Concept made it possible to develop a unique visual concept consistent with the characteristics of the product line to be promoted. The material created can be used in different communication channels, both physical and online, so as to sponsor the Phytobiotech skin care and health product line in a winning way, differentiating it from the competition.

The value of Studio Concept’s still life service for Cholly’s Phytobiotech line

Studio Concept also worked on the realisation of still life photographs, created following a precise style and studying the correct position of the various objects. These attentions allow this communication channel to be exploited in the best possible way.

Thanks to these shots, therefore, consumers have the opportunity to visually grasp the characteristics of the cosmetic products belonging to the Phytobiotech line and its properties that offer one of the best solutions for skin health and well-being.

Taking photos does not just mean pressing a button on a camera, but has behind it a design and a study that allow us to identify the most suitable context for a brand and its products, so as to find those unique details capable of conveying a precise advertising message.