Visual Concept, Art direction, Magazine for ONSTAGE
A Stellar Sodality between Studio Conceptsnc and Iconic Hairstyling Brand Helen Seward! Conceptsnc joined forces with Helen Seward, renowned Italian hairstyling brand, to promote their new hair product line. An exciting project that involved several key activities.
High-precision communication strategy
The Conceptsnc team worked closely with Helen Seward’s experts to define the communication objectives of the campaign and develop a strategy aimed at hitting the mark. From the identification of the target audience to the selection of the most effective channels and the creation of key messages in line with the brand’s identity: impeccable teamwork!
Impactful multimedia content
To best support the campaign, Conceptsnc produced a series of engaging and high-level content, such as an informative press release circulated to the media to announce the launch of the new collection and generate interest. An in-depth article was published on the company blog, providing product details, benefits and usage tips. And for a touch of excitement, a stunning video showcasing the line’s unique style was shared on social media and the website.
Professional, eye-catching images
High quality product photographs were taken for marketing materials and the website, capturing every detail flawlessly.
Social media at its best
During the campaign, Conceptsnc collaborated to produce content for Helen Seward’s social profiles, increasing brand visibility and generating a wave of enthusiasm for the new collection.
Winning Influencer Marketing
The magic of influencer marketing, to further extend reach, Conceptsnc collaborated with beauty industry influencers who promoted the line on their social channels, enabling them to reach an even wider audience and generate credibility and trust for the products.
The Excellence of Helen Seward
Helen Seward: an icon of style and quality since 1973. Creativity, innovation and obsessive attention to detail are the hallmarks of this renowned Italian hairstyling brand.
With a wide range of services including cuts, colours, treatments and hairstyles, Helen Seward boasts a global presence and a loyal clientele that appreciates its unique style and uncompromising professionalism.
A resounding success
The collaboration between Studio Conceptsnc and Helen Seward led to the creation of a highly successful communication campaign, which helped to exponentially increase the brand’s visibility and generate vibrant interest in the new ON STAGE collection.
A line that stands out for its quality, effectiveness and elegant style, the perfect choice for anyone who wants to take care of their hair in the best possible way!