Flying still life for Kiko
Kiko Milano is a well-known Italian brand of cosmetics and beauty products: characterised by its wide range of high quality products, it offers innovative and trendy solutions for make-up, skincare and accessories. Kiko’s philosophy is based on the idea of making beauty accessible to all, offering cutting-edge products at competitive prices, anticipating trends and guaranteeing excellence in results.
Alongside the continuous collections, Kiko proposes many seasonal campaigns: limited editions of great impact that refer to the colours and sensations linked to the launch occasion. The photo production for Holiday-Premiere, for example, aims to offer a selection of cosmetics linked, both in terms of nuances and packaging, to festive periods full of glamorous events.
Soft and light textures, peachy shades, the luminescence of blushes and the brilliance of lipsticks and enamels are linked to precious packaging, calling for a different still life campaign, with impact, capable of arousing the desire to grab one’s favourite cosmetic “on the fly“.
The still life production
Studio Concept undertook the production of a still life campaign for Kiko Milano focusing on the creation of evocative and detailed images, making flying products . The concept of the campaign is to capture the lightness associated with moments of joy and sharing through a refined display of cosmetics in an aerial space.
To achieve this, Kiko Milano cosmetics have been represented as suspended, without any restraint or support, giving the illusion of floating in the air. This display technique not only draws attention to the products, inviting you to stretch out your fingers to grasp them and wear them, but also conveys a sense of lightness and modernity through the skilful use of subtle natural lighting.
The background chosen for these images has been kept minimalist and bright, creating a harmonious visual balance. The study of the angle of the light and the arrangement of the products also ensures that each photograph tells an appealing story.
An invitation to action
The still life production for Kiko Milano is designed to be used on various communication channels, from the more traditional ones to social media.
Each image is visually appealing, creates curiosity about the product and invites the viewer to explore and try out the new offerings of a limited edition collection that focuses on exclusivity. Looking at the still life images created by Studio Concept, one captures precisely the idea of luxury, festivity and joy that are linked to holiday periods and moments of encounter. The play of “harmonic contrast” of colours inspires the purchase, both for oneself and for a gift of immediate impact that will make the person to whom it is offered feel special.
So, like an astronaut in the weightlessness of a spaceship, all you need to do to reach for your favourite product is reach out and grab it!