Set up Still life, ecommerce and Post-production for Kiko

Kiko’s mission is rooted in an innovative concept of beauty, where technology and creativity work in harmony to deliver a high-quality product that can satisfy everyone. Affordable pricing and a wide variety of products are the brand’s strengths, making it a long-standing leader in the cosmetics industry. An Italian brand that expresses creativity and a universally recognizable vision—because beauty is not a detail, it’s a defined concept.

Another key value of Kiko is its strong commitment to the environment, focused on reducing waste and using eco-friendly, non-harmful materials.

Today’s market demands creative options aimed at fostering inclusivity. That’s why product selection must be broad and accessible to all. Kiko offers makeup, sunscreens, skincare, accessories, and a wide range of promotional items—always respectful of the customer and guided by innovation, style, and imagination.

Product Photography as a Winning Strategy

A product’s success lies in its ability to communicate — without that, it simply cannot reach the customer. With this in mind, Studio Concept developed an advertising campaign that showcases the brand’s full potential.

Shapes and colors are clearly highlighted through a series of images that enhance Kiko’s authenticity and stunning beauty. Digital marketing is a modern strategy that takes full advantage of all web-based tools, including social media and targeted launch campaigns.

The goal is clear: build customer loyalty and expand the brand’s target audience. Still life photography is an innovative technique that provides a precise and immediate idea of the product. Pink is the dominant color in this blooming collection, perfectly representing the softness and elegance of each item—such as foundation, designed to even out skin tone and give a radiant, long-lasting finish. Eyeshadows, mascaras, blushes, bronzers, lip glosses, lipsticks, pencils, nail polishes—every product is designed for maximum visual impact.

The Online Store and Post-Production

An effective digital strategy isn’t created overnight—it requires deep research and the work of experienced professionals.

What’s the most effective way to sell a product? In today’s world, everything must be just a click away. Therefore, the need to create a tailored e-commerce platform becomes clear, where each product is carefully described. In the beauty sector, clarity is essential, and everything must be well-highlighted so that the customer can confidently make the right choice.

Studio Concept also manages post-production, ensuring that the final result meets—and even exceeds—customer expectations.