Packaging Visual Design, eCommerce & Social Media for 2beautiful

In the dynamic world of beauty, standing out with an authentic voice is a significant challenge for emerging brands.

It is precisely in this context that Studio Concept had the privilege of collaborating with 2beautiful, an innovative Italian natural skincare brand, guiding it through its market launch with an integrated strategy focused on visual communication, digital presence, and social media engagement.

A Brand That Speaks to Generation Z

2beautiful was born from the vision of a team of beauty industry experts and young professionals with the goal of creating a skincare line that combines effectiveness, natural ingredients, and sustainability. The brand stands out for its formulations based on high-quality plant-based and organic ingredients such as argan oil, known for its nourishing and antioxidant properties, aloe vera for its hydrating and soothing effects, and shea butter, a precious ally for dry skin.

The brand’s philosophy excludes the use of silicones, parabens, synthetic fragrances, and animal-derived substances, embracing an eco-friendly approach that prioritizes the well-being of both people and the planet. This ethical and sustainable vision perfectly aligns with the values of Generation Z, which is increasingly mindful of conscious consumer choices.

Studio Concept’s Strategic Approach

To give voice to 2beautiful’s identity, we developed a multidisciplinary strategy based on three fundamental pillars:

Packaging Visual Design

We designed a minimal yet impactful packaging system that instantly communicates the brand’s values of naturalness and sustainability. The use of eco-friendly materials and a fresh, contemporary color palette reflects the brand’s essence and speaks directly to its target audience.

eCommerce Platform

The digital solution we created offers a smooth and engaging browsing experience, with a clean, essential design that makes it easy to navigate across product categories. Each product page is enriched with detailed information about ingredients and benefits, enabling informed and conscious purchasing decisions.

Social Media Strategy

Visually appealing content, emotional promotional videos, and authentic communication formed the backbone of the social media strategy developed for 2beautiful. Every element was crafted to create a genuine connection with a young audience, turning the brand’s launch into an engaging and memorable experience.

Through this collaboration, 2beautiful was able to enter the market with a distinctive and consistent identity, effectively conveying its philosophy and building an authentic relationship with its target audience.