Packaging design graphics for Bottega Verde face mask
Studio Concept took care of the graphics and packaging design for Bottega Verde’s face masks.
This is one of the most important brands in the field of beauty and skin care. For this reason, it was decided to pay great attention to the search for a graphic concept that would be able to enhance the characteristics and values of the brand, as well as the individual products of this line.
This consultancy service and the creation of the graphics for the packaging began with the study of the main features of the face mask line, which are divided according to the type of treatment and result desired for the skin of the face.
Precisely for this reason, we at Studio Concept chose to highlight these differences through the choice of appropriate colours, which recalled those of the ingredient characterising the individual mask formulation.
The background of the packaging graphics, therefore, presents the image of the main ingredient contained within the mask. Studio Concept’s objective through this choice was to distinguish the unique properties of each individual face mask.
In general, this required very careful design, especially with regard to the individual characteristics of the products that make up the line. At the same time, it was necessary to remain consistent with the values and mission that the Bottega Verde brand wants to convey to consumers through the products it offers on the market.
One factor we wanted to emphasise, through the graphics, was the clarity of the information concerning the type of use of the mask, its effects and main ingredients. These are the main elements that the brand wanted to highlight, especially with a view to an advertising campaign that would be as effective as possible and that would boost the number of sales, reinforcing the relationship of trust with customers who rely on the brand.
The characteristics of the Bottega Verde facial line
Studio Concept carefully studied the characteristics of Bottega Verde’s face line, of which the face masks are part, taking care of the graphics. These are solutions designed for those who like to take care of their skin in a natural way, through daily skincare.
In addition to masks, this line includes different types of face creams, suitable for all skin types. In fact, Bottega Verde’s products are designed for all needs and ages, to keep the skin healthy and beautiful.
The company pays a lot of attention to efficacy tests on the products, so as to ensure its customers a beauty routine that really works.