The still life in cosmetics is the most widely used standard, emerging becomes increasingly complicated. We at Studio Concept prefer to propose a different interpretation, the image becomes the vehicle of a story that captures. Here, then, is how images that convey a story can make a real difference.
Indice
What is storytelling through the photography of cosmetic products?
Images are a tool in the service of brand promotion, cosmetics uses them as a strong medium to convey the message to be associated with the product. Images and storytelling form the union for target-oriented marketing.
We need to start from the basics of storytelling, the marketing technique puts creativity at the service of promotion. Images become the tool for storytelling, the narrative involves the product becoming part of a story. The goal is emotion, this captures the audience.
How should a simple presentation make the product stand out from all others? This is one of the challenges that recur in the field of cosmetic marketing, where associating images with the construction of a story can lead to associating the product with that narrative: the brand stands out.
Storytelling works when there is a clear plan behind it. It all starts with studying the target audience, developing a concept appealing to the audience and shaping a visual narrative around it. The aim is to excite so that the communication really takes root.
Creating an emotional connection between your cosmetics brand and the customer
What is an emotion? Psychology answers the question by defining it as a state of mind that is associated with changes in the psyche, which can be associated with stimuli of various kinds. Here, then, is the potential for captivating communication.
Brand awareness is built by entrusting the positive experience with the task of retaining the target group: starting from a concrete need, a valid solution is worked out and the user gains an objective advantage. The emotional connection creates a bridge that connects the customer to the brand even before testing the product.
What is the secret to creating an emotional connection? You need to understand your target audience, speak the same language and above all trust them with the content they are looking for. It is easier to lend one’s trust to a brand that understands the needs and offers a valid solution.
This is where a quality visual experience comes into play, images have the power to entrust the content of a narrative to the eye. It is important that the visual language arouses an emotion, this has the role of leaving a mark.
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Use emotion and creative composition
Engaging is the key word when the aim is to capture attention, words have their own intrinsic power but the first contact must be through images. The target audience observes a visual content, takes an interactive cue from it or is moved by it: these are the steps of a communication that works.
Special effects are not enough to impress the observer, cosmetic marketing is now saturated with special colours and shapes. Creativity is nourished by useful content, the still life therefore emphasises the product’s salient features but also offers useful application hints.
Enjoying the plot of a film, reading a compelling book or simply following an event are attention-grabbing events. The comparison might seem distant from the context of beauty marketing; yet, it may turn out to be much closer.
Storytelling is the thread running through any creative process, still life can also do this through the thoughtful use of angles, shadows and lighting. Beauty can excite when associated with the usefulness of a narrative, so marketing also becomes useful.
Still life cosmetic photography by Studio Concept
Still life might appear to be a mere stylistic exercise, our approach takes commercial photography to the next level so that the photographic cut is able to convey content while still highlighting product details.
At the basis is a team work in which each actor has a very precise role, the customer collaborates by providing exactly the elements he wants to convey. Each project starts from observation but above all from listening so that each shot translates the product concept into images.
The still life in cosmetics can rely on the language of colours but also on the appealing shapes of the packaging, these are some of the elements that favour storytelling. Dynamism for young brands, elegance for luxury brands and reliability for more classic solutions are just some of the aspects that narrative can make use of.
Consistency is the last essential element of an incisive still life, the photo shoots must convey the brand’s typical stylistic concept in order to ensure continuous brand consolidation. Still life is communication, the right one arrives.
We redefine the art of still life in cosmetics, elevating each shot to a visual story that captures the attention and emotion of the consumer. We understand that emerging in the cosmetics industry requires more than just attractive images: it requires stories that speak directly to the heart and mind of the customer.
Our philosophy is based on the power of visual storytelling. Every product has a unique story to tell, and our mission is to capture this essence through images that communicate more than a thousand words. Whether evoking nature and sustainability, enhancing luxury and elegance, or showing youth and dynamism, Studio Concept creates a visual narrative that resonates with your target audience.
