The holiday is about love, family but, in cosmetics, it is above all the triumph of quality. With our cosmetics photography service, we at Studio Concept focus on the combination of still life technique and fantasy. This is how images tell the story of Christmas.
Indice
What makes photographs of Christmas products special?
Christmas, you know, is also about charm and magic. There is no better time to convey one’s brand message, the photographs of Christmas products are themselves the soul of the festivity.
The Christmas target can be different from any other time of year, the festive season brings with it the tradition of gifts to be exchanged under the tree. Here, the Christmas atmosphere adds a magical touch to the product to give it a little extra value.
Christmas is emotion so the still life in cosmetics finds its natural dimension there, in this period it is feelings that drive sales. It is precisely this that drives customers towards the choice of the most suitable gift, the one that excites.
The Christmas photography technique allows even more space for the imagination. If it is true that at Christmas we are all kinder, in Christmas still life we are also more imaginative.
Backgrounds and colours: enhancing fragrance design
Going out photographically during the festive season means passing through the magnifying glass of an even wider audience, what changes is precisely the approach towards an observer who is perhaps more inexperienced but never unobservant.
A red background or a warmer than usual light is not enough to recreate the Christmas ambience, the festive theme must revolve around the product. Here, cosmetics offer a little help, the packaging but also the textures offer particularly eye-catching palettes.
The skill then lies in bringing out the true value of the selection to show it to the customer, hence the warmer notes should be enhanced along with the gold tones. Christmas is the occasion of feelings, it is the family dinner and the warmth of the gift: it is necessary to translate this into a shot that arrives.
If the light in cosmetic still life is almost always neutral, Christmas recalls warmer frequencies softened by dimmed intensities. The backgrounds are classic and generally depict interiors or typical details.
The real protagonists remain the products, and it is good to start with the most Christmassy of the entire collection: choosing the top of the line will give the gift a magical dream.
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Creative compositions: Christmas trees and decorations
The detail of a fir tree is not enough to turn a shot into a Christmas-themed still life. Light is one of the most effective allies in festive cosmetic representation, but the right decorations certainly don’t hurt.
The colours red, silver and gold are the basis but can also leave room for less usual tones such as light brown and blue. Here, compositions depart from the palette to create a Christmas atmosphere.
Although intuition might immediately suggest the background with the classic Christmas tree, the composition can also start with just a coloured fir leaf. A quality still life can capture even the simple play of light to leave the right space for cosmetics.
Gift wrapping and glamorous elements in images
The selection of the most Christmassy product is important, already its packaging can leave plenty of room for choosing the most suitable photo solution. An example? Just consider a gold box, add a red bow and the Christmas cosmetic catches on.
Simplicity is a tool in the service of creative elegance, so several packages could be arranged to create a stylised tree to recall the Christmas theme. The choice can be enriched with a few foam bows to create the ideal atmosphere.
Cosmetics are glamorous, especially at Christmas. It doesn’t take much to recreate an even more seductive scene, an antique detail but also a globe in the background could enrich the cosmetic in a Christmas style but without distorting its charm.
Is there a particular technique I should use when photographing Christmas products?
Quality still life remains so at any time of year, even during the festive season. In Christmas shots it is always good to avoid having the elements of the scene put the product in the background, which is why the selection of cosmetics must be targeted.
The study of framing can follow, as always, the rule of thirds but it is the light that makes the real difference. It is better to play little on saturation but to concentrate on sharp details, preferring warm tones restores the sense of family that recalls one of the most Christmassy themes.
Christmas-themed still life is a test for the creative, here photographic skills must be combined with a vivid imagination. Christmas multiplies the offer, here quality still life can stand out from the chorus
Christmas cosmetics photographs are not only a creative expression, but a powerful communication tool that enhances the corporate image. At Studio Concept, we skilfully combine the still life technique with a touch of Christmas fantasy to capture the essence of Christmas and convey it through each image.
Our attention to detail, from the use of backgrounds and colours that enhance product design, to creative compositions that include festive elements, to the glamorous presentation of our cosmetics, is what makes our photographs unique.
