Packaging Design, Visual Concept and Ecommerce for SOLID.O ORIGINAL

Sustainability, nature, and beauty—these are the core elements of the Solid.O brand, a company specializing in solid-form cosmetics designed for hotels.

The challenge for Studio Concept was to create a packaging design that would be as appealing as possible to the customer’s eye.

Light colors and simple descriptions were used to create packaging that is both effective and able to meet customer expectations.
The message is clear: be inspired and shift your perspective, with the goal of living in perfect harmony with the planet and the environment.

This aspect is fundamental for the brand, which has always been committed to the research and use of natural and organic ingredients, guided by the belief that true innovation always starts from nature.

All materials used in the packaging design reflect the brand’s stylistic identity, aiming to provide the right tools to help users understand that a better future is within reach.

Visual Concept for Solid.O Original

Another key element developed by the Studio is the visual concept — the visual language of the brand. For a company focused on both cosmetics and sustainability, visual impact plays a critical role, serving as the brand’s calling card.

For this reason, the agency carefully curated the promotional imagery, selecting the most appropriate colors, shapes, and faces for the campaign.

Gestures, expressions, and movements of people using the products were highlighted, leaving no detail to chance. The result? A new sense of awareness, an innovative vision of how each product is used, underlining the importance of personal care and hygiene for travelers who expect high-quality amenities at their hotels.

Having something familiar—something we’ve already “seen” and been captivated by—is essential for all customers.

E-commerce for Solid.O Original

Sales in the new millennium happen primarily online, and following the Covid-19 pandemic, the number of e-commerce platforms has grown significantly.

Embracing this modern approach, Studio Concept S.r.l. built the online store for Solid.O Original with creativity and skill, always with the goal of standing out from the competition. Each product is clearly described and categorized by type, giving users a precise overview of the entire range.

For body, hair, intimate hygiene, women’s makeup, and men’s care—each product, available exclusively in solid form, is carefully presented to help customers make the most suitable purchase.

The aim of the agency’s e-commerce strategy is to position the brand as the go-to choice for thousands of users.

Thanks to the experience and professionalism of its industry experts, the company can boast exclusivity and elegance—the two key elements that truly capture the public’s attention.