Packaging design for Fior di Pelle organic deodorant line
The Fior di Pelle line of organic deodorants is designed to offer freshness and daily protection while respecting the skin and the environment.
Formulated with natural and certified organic ingredients, such as potassium alum, a natural and non-allergenic odour absorber, these deodorants are alcohol and paraben free, guaranteeing delicacy even for the most sensitive skin.
Their innovative formula uses natural active ingredients, such as sodium bicarbonate, aloe vera and essential oils, to neutralise unpleasant odours without interfering with the natural perspiration process.
Each deodorant in the Fior di Pelle line is enriched with delicate, harmonious fragrances inspired by nature. Floral, herbal and citrus notes blend to create a pleasant and discreet olfactory experience that accompanies you all day long. Available in spray, roll-on and stick variants, Fior di Pelle deodorants offer practical and customised solutions for every need.
Conveying the brand’s image of freshness and naturalness to a wide audience required a marketing campaign focused on the concept of safety, ecology and sustainability, with a visual and communicative approach aimed at creating an authentic connection with the consumer.
Studio Concept is the communication company that handled the advertising for the Fior Di Pelle deodorant products, interpreting the need to highlight both the efficacy aspects, emphasising the quality and results of the line, and the aspects of component selection and eco-sustainable production processes.

Packaging design per linea deodoranti biologici e naturali per il canale farmacia e grande distribuzione. Studio e realizzazione della comunicazione. Studio Concept ha realizzato il design dei prodotti e il concept di linea:
– progetto creativo generale per una nuova linea biologica skin care per la grande distribuzione
– packaging design
– grafica per la comunicazione, strumenti di vendita, materiali sul punto vendita
– folder e catalogo generale di linea
– realizzazione dei rendering dei prodotti singoli
– fotografia ambientata dei prodotti cosmetici




The campaign took care of:
– packaging design, recalling the natural essence of the product through the use of the shades of the flowers that give the fragrance. The clean, minimalist graphics, enriched by illustrations.
– delicate botanicals, conveys a sense of purity and harmony. Each variant is identified by a specific colour that recalls the scent (e.g. purple for iris, yellow for jasmine).
– promotional folders, presenting a design coordinated with the packaging, with evocative images that tell the story of the product and its benefits. Fact sheets highlight certified organic ingredients and the absence of harsh chemicals, accompanied by usage tips and suggestions for a natural beauty routine.
– campaign photographs, designed to communicate authenticity and naturalness. The products are photographed with natural backgrounds, mainly wild flowers, to emphasise their connection to nature.
The campaign slogan, “flowery & organic”, summarises the main values of the line. The communication focuses on the importance of choosing products that respect not only the body, but also the environment, addressing a public that is conscious and attentive to their choices.
Thanks to this integrated strategy, Fior di Pelle organic deodorants stand out to customers as a responsible and quality choice, capable of combining effectiveness, gentleness and respect for the planet.