Terme di Cormano is one of the best known and most renowned spas in Italy. Situated in the heart of Trentino, this place is known for its waters that offer excellent health and wellness benefits thanks to their particular bicarbonate-calcium-magnesium oligomineral composition.
This natural wonder has been complemented, over the years, by the development of a cosmetic and corrective dermatology department which, thanks to innovative and modern techniques, has led to the creation of products to combat skin imperfections such as acne, spots, wrinkles, warts or scars.
The Aqua-Tech line of Terme di Comano Skincare, therefore, combines the virtues of thermal water with active ingredients with very high functional capacities. This combination has resulted in products that can be used daily in one’s beauty and skin health routine, even at home.
To best promote its brand and this new cosmetic line, Terme di Cormano decided to launch an innovative and impactful advertising campaign, relying on the experience and creativity of Studio Concept.
The strategy focused on the creation of still life photographs and exciting videos, aimed at capturing the public’s attention and effectively communicating the features and benefits offered by the brand’s products.
The Aqua-Tech line of Terme di Comano
The star line of the advertising campaign created by Studio Concept for Terme di Comano is Aqua-Tech, a series of products with precious formulations that combine advanced technological research and nature.
Functional performance is enhanced by the unique characteristics of the microbiota contained within the spa waters, advanced biotech and the innovative effect of the ‘Prebiotic System’. All these features enable the Aqua-Tech line to meet the various needs of different skin types.
The still life and video creation project for Terme di Comano
Studio Concept created still life photographic sets for the promotion of the Aqua-Tech line of Terme di Comano.
The aim of these shots is to represent in the best possible way every element that characterises the products of the cosmetic line, leaving the right space for every single detail.
In particular, the Studio Concept team decided to pay great attention to post production, with the aim of creating images with a strong visual impact. To faithfully represent the brand’s mission, attention was paid to the setting, the choice of main colours and the play of light and shadow.
As was the case for the still life shoot, Studio Concept entrusted the work of making the videos and the teaser to professionals specialised in this type of filming. Everything was also designed to be used within social media, considering that nowadays video marketing plays a decisive role in the success of an advertising campaign.
