Still life photos for spring 2020 by Kiko

Kiko is an Italian brand that has established itself, for over twenty years, as a reference for quality cosmetics at affordable prices. Its collections, both continuous and limited editions, attract a large audience because of its attention to the choice of ingredients and the different needs of its customers. Products range from skincare and cosmetics to perfumes and hairstyle.

The spread of Kiko has been extremely rapid, conquering even the international market with its single-brand stores. Promotions, gift wrapping and organisation of the sales space showed how a good marketing strategy can lead to global success even in a market as crowded as the perfumery market.

A well executed still life campaign ensures that all images are consistent with the visual identity and brand values. This consistency ensures brand recognition, reinforcing consumer trust and making them more likely to trust and buy Studio Concept developed several campaigns for Kiko, one of which, in 2020, was dedicated to the limited edition “boost” products.

Focusing on still life images dedicated to the colours and textures of the products in the collection, the new line won over customers and the public with the use of shades of red linked to trails of lipstick paste and strokes of foundation, giving an almost tactile feel to the products. The packages are all open, as if to declare the absence of deception or unexpected surprises: the product is there, attracting with its creaminess and shades suitable for every complexion.

Still life images are used to highlight product details such as texture, colour and material quality. This level of detail can be decisive for consumers who cannot touch or see the products in person. By seeing the details clearly, customers can better evaluate the product, increasing the likelihood of conversion.

Kiko Milano’s spring 2020 still life campaign aims to capture the essence of the season with images that are fresh, vibrant and full of life. The aim is to highlight the new products of the spring collection, enhancing them with images that not only present the products, but tell a story of beauty and freshness.

Each shot conveys a sense of joy and vitality, with dynamic and bright compositions. The poster displaying all the products together catches the eye and invites one to linger over each package, each colour, each texture.

Elegance is maintained through clean and minimalist sets, where Kiko products stand out as protagonists. The use of sober and refined backgrounds creates a sophisticated and welcoming atmosphere. The collaboration with photographers specialised in still life and cosmetics allows the capture of high resolution images, which celebrate the details of the products through a study and skilful use of natural lighting.

The result of the still life campaign for Kiko sees the creation of high impact images, ready to: