Packaging, Set up Images, Still life for Shineclat

In the competitive cosmetics sector, visual identity is a crucial element for a brand’s success. For Shineclat, an Italian brand specializing in high-performance skincare products, Studio Concept developed a comprehensive visual communication strategy encompassing packaging design, lifestyle imagery, and professional still life photography.

An Innovative Brand in the Skincare Landscape

Shineclat has made its mark in the cosmetics market with cutting-edge formulations that combine carefully selected natural ingredients with innovative technologies. The product line stands out for its scientific approach to natural beauty, offering targeted solutions for various skin needs through high-performance formulas that remain gentle on the skin.

Shineclat products are known for their refined textures and delicate fragrances, transforming daily skincare routines into true wellness rituals. The brand’s philosophy is rooted in the concept of conscious beauty, promoting a skincare approach that respects both the skin and the environment.

Studio Concept’s Integrated Vision

Our collaboration with Shineclat focused on the development of three core components of visual communication:

Packaging Design

We created an elegant and functional packaging system that reflects the brand’s essence. Clean lines, eco-friendly materials, and a sophisticated color palette instantly communicate quality and refinement. Every graphic element was carefully designed to ensure strong shelf recognition and alignment with the brand’s values.

Lifestyle Imagery

To authentically convey the Shineclat experience, we produced photoshoots in thoughtfully curated environments that evoke feelings of wellness and naturalness. These lifestyle images show the products in real-life usage scenarios, helping the target audience relate to the brand and immediately visualize the benefits.

Professional Still Life Photography

Still life photography is at the heart of product communication. Through meticulous composition, strategic lighting, and focused post-production, we highlighted the distinctive features of each product. The shots capture textures, transparencies, and formula details, visually expressing both quality and sophistication.

The synergy of these three dimensions enabled the construction of a coherent and distinctive brand image across all touchpoints—from promotional materials and social media to the e-commerce platform. The result is a visual language that speaks clearly to consumers, conveying Shineclat’s premium identity and product effectiveness.

This integrated approach has helped position Shineclat as a leading player in the competitive high-end skincare market, creating an emotional connection with its audience through an authentic and refined visual narrative.