Rybella: Brand Vision and Storytelling for Young Makeup Brand

A young make-up brand with the need to find a new communication and style to best express its uniqueness and be attractive both to the end consumer and to distribution in Italy and abroad. Studio Concept took up this challenge and completely rethought the brand’s storytelling, its values, its visual language, the tone of voice of the communication, the product packaging and the visual materials at the point of sale. Rebels because free… a challenge every day.