Packaging Design and Still Life for Armores NATURA
Comprehensive Design Process
The design of packaging and visuals for a new skincare line is a complex process that always starts with an in-depth analysis of the brand’s values, positioning, and technical characteristics. The definition of line color codes and graphics must also correspond to precise marketing objectives. For Syrio’s new Armores Natura line, Studio Concept studied the logo and general graphic project, colors, fonts, up to the final realization of print executables for both primary packaging – jars, tubes and bottles – and cases.
Brand Identity & Visual Elements
The image of the Sea Lily, the iconic ingredient of the line, has become the recognizable feature of this new high-end skincare line. With this image and these colors, all the tools supporting the launch and communication were developed.
Marketing & Communication Materials
The comprehensive marketing suite includes:
- Print Materials: The folder or line catalog that brings together all the elements of line storytelling in a more commercial key
- Video Content: The emotional line video to briefly communicate the spirit, style and values of Armores Natura, plus launch videos for each individual product
- Product Information: Synthetic marketing sheets to best summarize the advantages, ingredients and benefits of each individual product
- Product Photography: All product images, both still life on white background with open and closed packaging, and lifestyle line images in styled environments.
