Concept, Content and communication for Albolab Memories Affectives
Concept for a new line of selective home perfumery. Naming concept, logo design, and general communication development.
– Line concept
– Packaging design
– Content and copy
– Still life and advanced post-production
– Folder, catalog, and all launch tools
Memoires Affectives is a home fragrance line that selects only the finest fragrances to evoke pleasant memories, designed by Studio Concept for Albogroup. Studio Concept handled the packaging design choice, logo creation, and all communication – simple yet highly emotional. As always, we started by identifying a coherent and credible storytelling that could best communicate the brand’s values.
The brand name was also developed by our agency, as well as the European registration of the brand name. This is a highly specialized service that Studio Concept provides in collaboration with experienced operators in prior art verification and brand registrability analysis.
Product Philosophy
The objective of every perfume is to imprint a memory and emotion in the mind; thanks to the exclusive fragrances of Memoires Affectives, it’s now possible to do so with class. The Memoires Affectives room fragrances, with their luxury products featuring sophisticated packaging, guarantee a selection of perfumes that fill the home with emotion.
Photography & Visual Communication
In the photoshoots we conducted at Studio Concept, the Memoires Affectives products, with their sophisticated packaging, were highlighted in a neutral and elegant setting with plays of light and shadow and somewhat unusual photographic viewpoints. The gold seal element that characterizes the front of the packaging was particularly illuminated to create a precious metallic effect.
The communication concept, created within the client’s budget, aimed to emphasize the concept of memory through the use of evocative images with vintage taste and old-style photographic treatment, with direct references to the reference worlds of each essence: memories of sea scents, flowering meadows, home, library reading, etc.
Fragrance Collection
The first fragrance is Nemus, with fruity tones featuring citrus top notes and woody base notes, suitable for anyone who wants to feel a constant sensation of warmth and security.
For a more delicate yet impactful touch, one can choose Cologne d’Eau, a citrus fragrance that feels very fresh thanks to the floral heart notes of lily of the valley and rose.
With a sweet and romantic personality, the Ficus fragrance was created in honor of citrus fruits and other typical Mediterranean scents, such as fig and plum.
Rocìo, a fragrance with a marine aftertaste, evokes the Mediterranean thanks to pink grapefruit and bitter orange and features woody and fresh base notes.