Product photo and still life catalog for L'Erboristica

For L’Erboristica’s new Global Anti-Ageing line, Studio Concept has created product photos and a still life catalogue of very high quality. In fact, these were shots taken specifically to arouse astonishment and interest in the public, with the successful results confirming the value of the work carried out.

The work of realising the photographs was entirely supervised by the Studio Concept team, who first studied a strategy and then organised photo sets that were studied in every detail. The same care was put into the post-production work on the photographs, which further increased the quality of the final product.

For the Global Anti-Ageing line, inspiration came from nature. The treatments featured in the photographs, in fact, are completely natural and made using vegetable and bio-fermented ingredients. They represent, therefore, the perfect solution for every type of problem related to ageing of the facial skin.

Every single product acts on wrinkles through a repairing, moisturising and smoothing action, giving the face new vitality and beauty.

How Studio Concept was able to represent the Global Anti-Ageing line through still life shots

L’Erboristica is a brand belonging to Athena’s, which since the end of the 1960s has been making products that follow the production method of the herbalist tradition, which envisages full respect for nature, the environment and human health.

Through the still life catalogue, therefore, Studio Concept managed to best represent the main characteristics of this cosmetic line, giving a correct image of each product, so as to attract the attention and interest of the brand’s customers.

With the post production work, on the other hand, the agency’s team intervened on certain modifications that enhanced the quality of the photos, such as brightness, sharpness or colour. Thanks to the care of all these details, Studio Concept has the ability to create photographs with a strong impact, which manage to highlight all the principles of a brand, as in the case of L’Erboristica.

But why was it chosen to use still life photos? The answer is actually very simple. Today, consumers mainly buy from online stores and one of the elements that convinces them the most to place an order is the image.

This is why photographs must be meticulously designed and by professionals like the Studio Concept team who know how to make shots convey clear and unambiguous messages about a brand’s principles.

In a field where aesthetics is the protagonist, such as beauty and cosmetics, photographs play a primary role. If in a physical shop, in fact, the customer can try on a product, in the case of online sales the consumer can be convinced above all by the power of photographs.

To achieve this, however, one has to rely on professionals in the sector such as Studio Concept, which has been involved in photography and communication in the cosmetics sector for many years.