FLARIEL

From the idea of 2 young brothers with a passion for skincare, the Flariel brand was born, an innovative line of cosmetic products designed specifically for Generation Z. Studio Concept studied the brand vision, down to the smallest detail, and it was a truly engaging project with the aim of combining a young, modern image with a natural, fresh and truly high-performance product. Gen Z has its own codes and it was a real challenge to bring into the communication and especially the packaging a language consistent with such a particular target. Beautiful, colourful, scented rubberized fluorescent tubes with embossed silk-screen printing. Soft touch tone cartons with coordinated and immediately communicative graphics. The modernised, dynamic, ironic 8bit world where each product tells a fun and unique story. Studio Concept followed the entire brand building process: the definition of the reference niche and target, the choice of the tone of voice, the construction of the recurring graphic elements in the line, the choice of a precise creative path in terms of product communication, the design of the primary and secondary packaging, the creation of the launch web infrastructure and eCommerce. Switch on your glow with Flariel, hater-free, stereotype-free, bad vibes-free. www.flariel.com