ES Beauty anti-cellulite protocol design and communication

Studio Concept developed the complete design and communication project for ES Beauty, a centre specialising in professional aesthetics and body treatments, with its own small range of high-performance products.

The work began with the design of the anti-cellulite protocol, developing a clear, effective and easily communicable system capable of highlighting the benefits of the treatment and supporting the work of industry professionals.

We oversaw the graphic design of the packaging, creating a consistent, modern and recognisable visual identity capable of conveying professionalism and reliability, in line with the brand’s positioning.

The project extended to the development of all coordinated communications, with the aim of ensuring consistency across all touchpoints and reinforcing the brand perception in line with the salon.

Studio Concept also managed the creation and optimisation of marketing campaigns, developing visual and strategic content designed to increase the brand’s visibility and performance.

The result is an integrated system combining strategy, design and communication, designed to enhance the anti-cellulite protocol and support the brand’s growth in the professional beauty sector.