Packaging, Communication and Still life restyling for Equilibra

The Equilibra brand focuses on green formulations, eco-sustainable processes and respect for the environment to provide effective and reliable solutions to a public attentive to both their own wellbeing and that of the nature around them.

The ingredients are mainly derived from plants and minerals and the products are free of harmful chemicals. Gentle on the skin, they minimise the risk of irritation and allergies and contain antioxidants and nutrients that improve the health and appearance of the epidermis.

Taking its cue from these characteristics, the restyling campaign conducted synergistically by Equilibra and Studio Concept worked on three fundamental aspects aimed at highlighting the genuine and eco-friendly nature of the brand: a redesign of the packaging, a new style of communication and a restyling of the still life images.

The products worked on were the argan moisturising face cream, the aloe body cream and the rose anti-ageing cream. A new packaging was studied, essential and with clean lines, because the idea was to communicate the idea of a product without infills or superfluous elements, and colours were chosen that refer to the main ingredients: green for the aloe, beige for the argan and pink for the hyaluronic rose anti-aging line.

The packaging, being the first thing consumers see, becomes eye-catching and functional, using eco-friendly materials and a design consistent with the biosustainable spirit that identifies the brand.

On the same line of simplicity and sincerity, the new communication project is oriented, adopting clear and concise messages. Simplicity becomes the mirror of the naturalness and well-being promised by Equilibra. No need for slogans or catchphrases, the products present themselves for what they are: nourishing and moisturising creams, free of dyes, silicones and parabens, with a delicate and fresh scent.

As for still life images, they become professional, with backgrounds and lighting that enhance product details, without hiding anything, in line with the brand’s philosophy, giving space to close-ups of the main ingredients.

To create an effective restyling, packaging, communication and still life images worked in synergy, maintaining visual coherence and unified messages to increase consumer engagement, strengthen the brand, improve customer loyalty and stimulate sales.