Packaging, Still life, Communication for Equilibra Trichological Line
Equilibra, trichological line: what is it?
Nine unique products by Equilibra, inspired by phytotherapy. Watchword: take care of the hair with accessible and performing products. The Equilibra complex is called Phytosinergia. It is a method that recalls herbal medicine and allows you to find a positive balance for hair and, above all, scalp.
The formula has as its fundamental ingredients Aloe Vera (which – as is known – has strong moisturising powers, protects the hair, and restores combability) and the Cress Extract, a real concentrate of vitamins and minerals, precious to nourish the hair bulbs and reactivate hair regrowth (which, moreover, regenerates and strengthens).
Hair is generally a reflection of the general health condition, being the showcase of the body.
But not only that: the hair is subject to cold, sun, and pollution; that is why it is essential to take care of it. The cold dries them out, just like the sun, pollution tarnishes their cells, thus preventing them from breathing and regenerating.
The use of the Phytosinergia complex has two goals: to cure small localised daily conditions and make hair more beautiful and strong, defending it from the elements. In addition to shampoo and conditioner for every need, Equilibra has launched the vials.
The extracts contained are of vegetable origin and have strengthen properties because they create a film on the hair, protecting them from bad weather and pollution and, at the same time, giving them shine and vigour.
Packaging, still life and communication
A great classic with the colours of well-being par excellence. How not to bring out the green of the plants if not with minimal packaging?
This is the idea of Studio Concept which curated still life, communication campaign, and packaging of the Equilibra trichological line.
The emerald green that characterises the bottles is the color that symbolises enthusiasm and power: in chromotherapy, it is used because it refreshes, calms, and relaxes from both a physical and mental point of view.
Even the label is legible thanks to the writing on a white background and the illustrations that make the consumer able to immediately understand the ingredients of the line, one of the most successful in recent years.
All the effectiveness of the PHYTOSINERGIA complex and natural components for healthy and strong hair. Creative project for packaging, communication, folders, displays at the point of sale and still life photos of the product.
Vegetable complex with restructuring action made up of Aloe Vera, with moisturizing and soothing action; Argan oil, with emollient, illuminating and anti-aging properties; Vegetable Keratin extracted from Hemp and Rice, which strengthens the hair making it more elastic.