DOMINO range packaging and communications

Studio Concept developed the complete branding, packaging and communication project for Helen Seward’s DOMINO line, a professional haircare range designed for salons and specialist retailers.

DOMINO stands out for its strong and recognisable graphic identity: our task was to translate these values into a coherent visual system capable of standing out in both professional and retail contexts.

We designed the line’s packaging, exploring shapes, colours and visual codes that make the products easy to understand and highlight their function, whilst maintaining a distinctive and contemporary image.

The project extended to the creation of all coordinated communications, from catalogues for the sales network to digital and social media content, ensuring consistency and continuity across all the brand’s touchpoints.

Particular attention was paid to in-store communication, with the development of POP materials such as floor and counter displays, designed to maximise visibility and impact within the salon.

We also produced the collection video, using a mixed technique that combines live-action footage and post-production with artificial intelligence, creating innovative and highly distinctive visual content.

The result is an integrated system that combines design, strategy and functionality, designed to support the work of professionals and strengthen the brand’s market presence.

With DOMINO, Studio Concept confirms its expertise in communication for the professional haircare sector, creating comprehensive projects that enhance the product, brand and sales channels.