Packaging Marketing and communication for Bioepoque anti-aging oil

Packaging / Communication / Rendering

Bioepoque is a manufacturer of organic cosmetics whose aim is to offer quality products to those who want to consciously and responsibly take care of their skin.

The brand is distinguished by the use of natural and certified organic ingredients, carefully selected to offer effective, gentle and safe products, suitable for even the most sensitive skin, and by the absence of harsh chemicals, such as parabens, silicones, petrolatum and synthetic fragrances. Instead, vegetable oils, organic plant extracts and natural active ingredients are used to nourish the skin in depth, promoting balance and well-being.

Packaging design per creme linea skin care modulabile: crema base + attivo. Studio e realizzazione della comunicazione. Studio Concept ha realizzato il design dei prodotti e il concept di linea:
– progetto creativo generale per una nuova linea biologica skin care per la grande distribuzione
– packaging design
– grafica per la comunicazione, strumenti di vendita, materiali sul punto vendita
– folder e catalogo generale di linea
– realizzazione dei rendering dei prodotti singoli
– fotografia ambientata dei prodotti cosmetici

The Bioepoque product range covers every need of the beauty routine, from face to body, and each formulation is enriched with natural essences that suit various skin types, guaranteeing visible and long-lasting results. For example, the use of aloe vera, shea butter, argan oil and other organic ingredients provides hydration, elasticity and protection against external factors.

One of the most successful products is Bioepoque anti-ageing oil, a solution with an all-natural composition that regenerates the skin and, at the same time, meets strict principles of eco-sustainability. Efficacy, a cruelty-free approach and a formulation designed to enhance the beneficial effects of ingredients of vegetable origin, such as prickly pear oil, make it a precious ally for all women who wish to revitalise their facial skin while respecting the environment.

To highlight the philosophy behind the creation of the anti-ageing oil, Bioepoque decided to turn to aleading company in the field of marketing and communication, capable of maximising the spirit of the brand: Studio Concept, a company active since 2001 in the field of advertising, communication and marketing, specialising in the Beauty&Cosmetics sectors, proved to be the ideal partner.

Grasping the client’s need for a campaign with a focus on sustainability, Studio Concept supported a holistic approach, creating:
– the overall creative design for the organic skin care line;
– the packaging design, with careful use of the colour gold to suggest the preciousness of the product and using, where possible, materials with minimal environmental impact;
– the graphics for communication, folders and renderings;
– the set photographs of the cosmetic products, favouring the use of images of natural ingredients and highlighting the absence of ingredients of animal origin and the commitment to the environment.

The result was a high-impact project that enhanced the credibility and reliability of the product, distinguishing it in an area already heavily dominated by both mainstream brands and pharmaceutical or niche products.