Still life seduces with shapes, we at Studio Concept have always known this. The future is entrusted to the voice, it will intrigue the target and bring them closer to the image.
Indice
The rise of voice commerce in the beauty sector
Every second user prefers to ask a question on their smartphone rather than typing it on the screen. The future (but also the present) of e-commerce is by voice. Half of all searches are now vocal, do we need any more input to deduce that it is time for a change?
Cosmetics is a friend of voice commerce, the sales formula enhances the convenience of finalising the purchase by simply talking to the device. Considering the constant presence of cosmetics in the daily routine, targeting the voice channel means amplifying brand resonance.
In 2022, voice commerce involved more than 33 million users in the States, and the trend is growing steadily. The rise is clear and the sales landscape is changing, especially in cosmetics.
Optimising content for voice search
What is the e-commerce situation today? Online cosmetics requires a lot of work, classic keyword logic has to adapt to the new way of indexing content. Voice search requires a very different attitude.
Optimisation techniques are an important element, but the voice revolution has to start with words, a more engaging approach is needed, one that tickles the interest of the target audience. If the past was about scrolling on the screen, the present is based on stimulating interest through content.
There is a need for information that is more complete but above all close to the local reality, the customer wants useful answers to his questions. In essence, voice marketing is not about claims.
Technical SEO strategy for voice commerce
It is a revolution in methods for optimising content, simple keywords are transformed into colloquial keywords. Searching for terms gives way to searching for frequently asked expressions and questions.
For example, the search is no longer based on the keywords “cream” and “stretch marks”. The customer relates to the voice model with questions such as “What is the most effective cosmetic to relax the skin?”, the content must be suitable to channel the response towards stretch mark cream.
Optimisation therefore goes through intuitive descriptions, prominent snippets and a more fluid site. Equally important is the care of mobile content, everything must be optimised for smooth operation. SEO goes to the next level.
Contact us for more information about our services
Personalisation and artificial intelligence in voice commerce
The role of machine learning is strategic, artificial intelligence studies the preferences of the target audience and senses their buying needs. This directs the voice interaction by proposing answers more akin to its needs. This multiplies conversion rates.
Marketing becomes relational, product presentation uses an increasingly colloquial approach. Here, personalisation passes through the potential of voice models, the brand exploits the naturalness of the text-to-speech voice so as to be even more confidential.
What is happening? Voice commerce takes the in-store experience to a more dynamic level. The user does not give up convenience but, at the same time, rediscovers the warmth of interaction in sales tips. Cosmetics retains its values, the approach to the customer changes.
Preparing for the future of voice commerce in beauty
The e-commerce giants are ready, they have long since grasped that this is where the global cosmetics game is played. The real challenge lies in bringing quality selection into the new sales dimension.
The future passes through a change of perspective, voice commerce works above all from a local perspective. We need to start again from a local SEO, an optimisation capable of providing answers close to the target. No, it is not a question of returning to the proximity market, but of relating to the target with the content and voice closest to them.
What are the prospects for image marketing? Voice commerce is one more tool, especially useful in attracting and retaining customers. Voice stimulates curiosity, image satisfies it.
Start Up Service by Studio Concept
Today’s speed is impressive, innovations generate ever-expanding novelties. What was valid only yesterday, may not be so tomorrow. Herein lies the need to entrust your investment in cosmetics to a project that is solid but above all in step with potential.
We at Studio Concept start with an analysis of the target, based on a careful comparison between expectations and the landscape offered by the competition. We do not limit ourselves to taking care of the brand image, we are aware that today’s cosmetics require an extra effort.
We need to take care of the brand identity, refine the communication strategies and work on the most conversion-oriented approach. Cosmetics is not just the image of beauty, we add the right experience to it.
Voice becomes a bridge between desire and purchase, a new language to tell the story of beauty. In the cosmetics ecosystem, voice commerce is the perfect synthesis of technology and humanity. It speaks to the target naturally, accompanies the user in a more intimate and immediate experience.
For those who work in image, like us at Studio Concept, it is natural to recognise the value of voice as the new frontier of communication. Optimisation means listening to trends and translating them into effective strategies. Voice e-commerce is an invitation to renew the dialogue between brand and audience, to make beauty even more accessible. The voice calls, the image responds. And cosmetics finds a new way to fascinate.
