Visual Content Marketing for Cosmetics: How it works?

Visual Content Marketing for Cosmetics: How it works? 900 900 Studio Concept S.r.l.

The attention of all users on the web lasts a maximum of eight seconds because the human brain tends to scan a text rather than read it. It becomes essential for all businesses to grab the potential customer’s attention within such timescales.

How can they do it? Where written words don’t work, images do, and Visual Content Marketing comes into play which, in a few seconds, captures and captivates the public, leading them toward the purchase.

In this article, we will deepen the topic by focusing on the advantages, types, and examples that make Visual Content Marketing a revolution in digital strategies, especially in the world of cosmetics.

Images and photos for cosmetic lines

In the beauty and cosmetics sector, the visual element is essential for the success of the brand: from the creation of still-life photographic sets for cosmetic products to the post-production and post-processing of photos, from the creation of an impactful image to the attention to detail.

We at Concept snc take care of creating all the communication for cosmetic products, both for new brands and new product lines. We take care of the whole process, from the development of new concepts to the introduction of products on the market. We analyze any visual aspect by managing the creative and artistic direction for the launch of a cosmetic product. We make sure that every visual element is carefully thought out to ensure product success.

Our agency has several photographic sets to create a wide range of photographs, from the simplest to the most elaborate. We also offer eye-catching packaging design services to suit your brand.

Depending on the positioning of the brand and the interlocutors, the online visual language changes. Creating a project for a brand with a large distribution like Equilibria, which we follow, will be different from a more selective cosmetic brand, as will the creation of visual content. At Concept snc we work with both brands from large-scale distribution and more selective distribution.

Photos for Amazon product sheets

Even the photos or mini-video advertisements for Amazon product sheets must be thought out and studied correctly.

In the Amazon product sheets, there are power images in the foreground, i.e. the photos of the product on a white background. However, in the subsequent images, there are always more elaborate and emotional images that capture the customer’s attention.

At Concept snc, we create all the photographs necessary to convey effective communication, also for Amazon advertising content.

They aim to tell all the beneficial aspects of the product, the ingredients, the ways of use, and much more. They are a perfect combination of photographs and infographics and are crucial to establish an immediate relationship of trust between the customer and the brand, leading them to buy.


Infographics allow the user to know data, numbers, percentages, statistics, and information relating to products. This type of Visual Content is useful for capturing the user’s attention even if the topic being treated is technical.
The types of infographics include:

  • tables
  • conceptual maps
  • graphs
  • diagrams etc.

A successful infographic manages to capture all the data logically and immediately and users will thus be eased in understanding the text.

Contact us and we will be happy to put our twenty years of experience at your service.

What is Visual Content Marketing?

Visual Content Marketing is a subcategory of Content Marketing, i.e. content marketing. In the past, users gave more importance to written text than images, but this is no longer the case.

Visual content marketing is a marketing strategy that aims to attract users’ attention through images and other visual content. Successful visual content will not only increase website traffic by informing, educating, and attracting the attention of the public but will be easily shared because it will arouse users’ emotions and win their hearts.

Before discovering the various types and examples of Visual Marketing, it is important to remember what makes visual content successful and able to differentiate a brand from all the others.

In a nutshell, any Visual Content to be defined as effective must be:

  1. Quality: Quality content entices the attention of more than a thousand words.
  2. Diversified: according to the message to be transmitted, the type of content must be diversified.
  3. Advertised: all contents must have the right visibility to work. Each visual content created must correspond to the right advertising, otherwise, it will turn out to be just a waste of time and energy.
  4. Informational: In addition to disseminating promotional content, you need to create content that aims to inform potential customers on different topics.
  5. Original: to distinguish a brand from its competitors, you need to think outside the box and create original and one-of-a-kind content.
  6. Be in line with the trends of the moment.

But how can you create successful Visual Content?

First, you need to outline your business goals. They can be aimed at increasing: views, comments, likes, interactions, shares, followers, subscriptions, number of backlinks, or time spent on the site.

Only by knowing your goals can you achieve visible results. On the contrary, shooting at random in the pile will only succeed in getting confusion, without any results. Furthermore, it is essential to identify the target audience to know the needs of potential customers and satisfy them.

Secondly, you need to carefully choose the communication channels you intend to use which are the platforms that will allow the brand to stand out. Once you have chosen them, you can plan your strategy using the right tools. They can be newsletters, social media, brand websites, and so on.

Having a great team diversified by skills that supports the process is not to be underestimated. Surrounding yourself with competent, positive, and motivated people will ensure that the whole organization is succesful. It is also useful to have a roadmap to better organise content.

Another fundamental stage for successful Visual Content, is choosing the format of your brand and not abandoning it. The format will become a digital signature of the brand, a distinctive trait that will differentiate it from all the others. It must fit the brand, strategy, and type of content.

With Visual Content, you are supposed to tell a story through images. Users greatly appreciate storytelling which proves to be an important tool for telling the birth of the brand, its values, and its history, and making inroads into the feelings of the public. With storytelling, the brand will not be just another company trying to sell products but will become the public’s best friend.

Furthermore, it is vital to always keep the Key Performance Indicators under control. They aim to understand the strengths and weaknesses of your brand and the content you publish.

Contact us and we will be happy to put our twenty years of experience at your service.

Visual marketing: types and some examples

The digital world allows us to exploit various types of Visual Marketing. They are visual contents of universal language that allow you to:

  • They attract immediate attention because an image sticks in the brain better than a written text.
  • To remain imprinted in long-term memory.
  • Summarize a text and make it more understandable.
  • Please the public more.
  • Make text easier to read.
  • Convince the visitor to stay longer on the page.
  • Strengthen brand awareness.
  • Excite the user and establish an emotional bond with them.

In a digital context so saturated with content, it is required to make a difference, and Visual Content Marketing allows you to draw attention, involve the public, differentiate yourself from other competitors, remain etched in the users’ memory, be inspiring and facilitate sharing, guaranteeing even passive advertising at no cost.

The first type of Visual Content includes images and photos. They are the most popular format because their main feature is closeness. A market survey confirmed that posts with the format of images and photos have a 94% higher chance of being shared.

Videos are part of the second most popular type of Visual Content. They can capture the attention of the users and manage to keep them glued to the screen until the very end.

Among the oldest types of Visual Content, we find GIFs (Graphics Interchange Format). They are to all intents and purposes animated images which, compared to simple static images, give a more creative and immediate effect.

Another type of visual content is given by memes. They aim to mimic the behaviors, ideas, or actions of others to be ironic, evoke emotions and stick to the mind. Memes can be in the form of images, photos, GIFs, or videos.

Videos and content marketing

Videos are the best content for effectiveness, originality, and creativity, especially for brands of cosmetic and beauty products. In the world of Content Marketing, digital communication is increasingly gaining ground. Many users are fascinated by the combination of images, music, and storytelling that inspires the senses and allows you to better identify with the content.

The most popular videos in Visual Content Marketing are:

  • Corporate that tells the story and identity of the brand.
  • Explanatory which reveals all the characteristics of the products in the brand catalog.
  • Demonstratives that tell the testimonials and customer reviews.
  • Tutorials explaining how a certain product works or how it should be applied.
  • Events that tell the daily life of the company.

For a cosmetic and beauty brand, making a promotional video turns out to be an excellent investment. We at Concept snc create video shootings with a great emotional impact, we offer a complete agency service for photo-video-photographic post-production. Take a look at our work and contact us.

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