Types of Animation for Product Photos: What are they?

Types of Animation for Product Photos: What are they? 900 900 Studio Concept S.r.l.

We start from cosmetic still life to aim for movement, we at Studio Concept adopt the most effective technique. This is how photography and animation push quality cosmetics.

2D animation: simplicity and effectiveness

Height and width are the two dimensions that give life to a world of infinite combinations, here fantasy is the real protagonist. Who has never seen The Simpsons? Here is an example of how powerful the two-dimensional technique can be. Characters, objects and special effects live in a 2D environment.

Simple to say, a good rendering in 2D requires the succession of 720 drawings per minute so frame-by-frame used to be drawn in each individual frame. Now we use techniques such as tweening and onion skinning that interpolate images between individual frames or superimpose frames in sequence.

3D animation: realism and depth

The classic 2D is enriched in the dimension of depth, some two centuries after the 1832 animation on the moving wheel by Joseph Plateau. Considering the technique, 3D has less and less in common with classic animation. The drawing is replaced by the vector displacement of a set of points on the PC.

The third dimension is real image, this promotes it as an active tool in design. The aspect is fundamental for those who develop a project but also for those who want to understand its value. 3D is therefore animation that entertains and above all a means of deeper understanding of the product. Realism can even convince.

Stop-motion: creativity in motion

Most consider it a “poor technique” in animation, in reality the snap-it-and-forget-it route can engage the novice neophyte as well as us at Studio Concept in the field of cosmetic promotion on the professional set. The principle remains the same, a succession of shots forms the frames that animate the objects in the field.

From claymation with clay characters to the cutout-motion of paper cutouts to the magic of animated shadows in silhouette, stop motion offers several variations on the theme. The technique is ideal for bringing objects to life, and it is no coincidence that it is often used in the cosmetic promotional field.

Typographical animation: text in action

More versatile than all other types, Motion Graphics Animation is as simple as it is effective. It is mainly used on the Web, but is also often found on TV. What is it? Animation consists of moving graphic elements.

Its potential lies in its ability to simplify even the most articulate concepts, an ideal area of use could be to explain the INCI of a cosmetic and perhaps also the eco-friendly choice in its packaging. Simple to realise and immediate in fruition, typographic animation is among the friendly tools of marketing that works.

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Digital Animation Vs Traditional Animation

Perfection is in the digital but, very often, art is in the traditional. The nuance is evident in the comparison between 3D animation and the simplest one-step motion, the one in which still images are combined. As much as Computer Generated Imagery renders ultra-real effects, tradition still impresses.

Can one speak of a challenge between the old and the new? No, the data in the field confirm that it is the mixing of styles that wins. Many examples come from the interpolation of augmented reality with classic cartoon characters, we are thus witnessing a meeting that brings two distant worlds closer together.

Tools and software for creating animated photos

Today’s tools make easier what once appeared simply impossible. There was colossal work behind it, the rodovetro animation classics at Walt Disney are an example. Applications from Adobe but also software from ToonBoom are strategic in the creation of animated content.

From the colouring of the initial draft to animation by means of vector movements, the latest software always raises the bar a little higher. Great results call for just as much commitment, mastering the available tools requires some preparation and a professional approach. Even the classic still life can come to life, the work is rewarded with a wow effect.

How animations influence online sales

Images are the bait for attention, the Web teaches how the position and content of a photograph can capture the user’s interest. Animated images multiply the attractiveness, plus they add the ability to convey content.

The strength of the tool can be appreciated in cosmetics promotion, the animation succeeds in creating the suggestions of an emotional content but also in simplifying the information thanks to an animated infographic. But quality is important, SEO is rewarded by indexing engines and users better grasp the product. The right animation drives conversion.

Product photo animations are an indispensable ally for modern marketing, especially in the competitive cosmetics industry. Every technique, from 2D to 3D, via stop-motion and typographic animation, offers unique tools for enhancing products, capturing the public’s attention and conveying clear, emotional messages.

The choice of animation type depends on the brand’s objectives, but one thing is certain: investing in quality and innovation, as we do at Studio Concept, can make all the difference. Moving images are just beautiful to look at and become a powerful medium for increasing online visibility and improving conversions. Animation is the key to telling stories that stick.

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