Top most famous beauty influencers in Italy

Top most famous beauty influencers in Italy 900 900 admin

If cosmetics are your passion, or even your job, you will surely have thought about being a beauty influencer. Could I be a beauty influencer? Could I hire a beauty influencer? Before launching into any business, it is worth getting an overview of Italy’s most successful beauty influencers. Let’s talk about our country’s favorites.

Clio MakeUp. Success from empathy and sincerity

Among successful make-up influencers Clio Zammatteo, aka Clio MakeUp, stands out with 3.1 million followers. Family-friendly style, simplicity and sympathy are her trademarks. With Clio’s tricks and practical tips, she makes great makeup attainable for all, making it child’s play to get fabulous results. Clio is not however some divine figure. She is more like an experienced friend who puts herself in your shoes and gives you sincere advice. Over time, she has established herself in various fields, becoming a television presenter and entrepreneur with her own beauty brand, ‘Clio Make Up Shop’, on top of being an influencer. Clio has never become at all conceited, even now that she is the star of a reality series, ‘Clio Back Home’, in which, after 12 years in the United States, the makeup artist has returned to Italy. Discovery plus follows her in her family and professional life. The principle of her success: truth and transparency in a world of appearances.

Veronica Ferraro. Not just Chiara’s best friend

One of Chiara Ferragni’s best friends, Veronica Ferragni followed her own path and developed her own personal elegance and style, now having 1.3 million followers on Instagram. Although Veronica is primarily a fashion blogger, she also creates lifestyle and makeup content. Refined and straightforward, just like Veronica’s dress sense, her blog Fashion Fruit ranges from food to fashion, even featuring tips for home life. With an upper-class attitude, Veronica enchants her followers with her unfailing glamour, truly a model of beauty to aspire to. She has taken part in many collaborations with others in the beauty world, such as in videos and tutorials. Most notably, she has modeled in several tutorials from MrDanielmakeup, one of the most famous makeup artists on YouTube. The principle of her success: style at all costs

Adriana Marmaglia. Every woman is unique

Adriana Marmaglia a.k.a. Adrianaspink’s strengths are her kindness and ironic humor. On Instagram she presents everything in a simple and playful way, her short videos offering tricks and solutions for all kinds of problems. On YouTube, she has accumulated over 800,000 subscribers, and on Instagram she divides himself between her more successful personal profile and her beauty profile. Her profiles have a playful and colorful look, just like Adriana herself, and look just like an online beauty magazine. The principle of her success: beauty as entertainment.

Elisa Maino. A new spontaneous generation

Born in 2003, Elisa relies on freshness and spontaneity. Despite her young age, she’s been active on social media for several years. She first began her career on Musical.ly, before continuing her success on Tiktok, and therefore her greatest impact is on the young, the most frequent users of the new social network. Elisa comes off as spontaneous, bubbly, and sunny, and she is so simply glamorous in the way she talks about herself and her way of life. Her sporty but elegant style and bright smile are what got her her audience, which now adds up to 2.7 million followers on Instagram. She also has a presence on YouTube, her videos dealing with various topics about her personal life. The influencer has also published several books. Already having released her books ‘#Ops!’ and ‘Non ti scordar di me’ (‘Don’t forget about me’), she recently published her novel “Con Amore”, all about loving without prejudice. The principle of her success: Living on social media is normal.

MrDanielmakeup. Look at my customers!

Even men can do well as a beauty influencer, as demonstrated by Daniele Lorusso, known as MrDanielmakeup, and his 654 thousand Instagram followers. Purely a make-up artist, in his videos you can find him styling various famous models and artists, such as Sara Sampaio, Elodie, Valentina Cabassi, and Paola Turani. His YouTube channel has achieved an incredible following thanks to his technical skills, and accurate, detailed, and professional videos. The principle of his success: showing off your customers as a form of social proof.

Damn Tee. Make up artist e make up model

Christian Filippi, aka Damn Tee, uses himself as a model for his almost theatrical makeup, shown off to his 216,000 followers on Instagram. His posts often include very long nails, lots of color, and a spectacular 3D rendering of his makeovers. His use of his own face for women’s make-up is quite well done, thanks to his innate skill with costume design. The principle of his success: dazzling your audience with sheer skill.

Influencers who become entrepreneurs

It’s not hard to go from being an influencer to being an entrepreneur. There are many personal profiles that have gotten big followings and as a result turned into springboard for the launch of several cosmetics brands. There’s negin_mirsalehi, who has a link to Gisou on her profile, a brand sold by Sephora, and also Cleo Toms, who brings people in with a profile dedicated to beauty and then links to his brand ‘Juno’. The principle of success: never settle

What are Italy’s most popular luxury brands?

What are Italy’s most popular luxury brands? 900 900 admin

Italians are famous for being fans of luxury products in all their forms – clothing, footwear, perfumes, cars, and yachts (for those who can afford them). They have also always been among the greatest producers of luxury goods simply because there is such exceptional talent at the heights of the Italian luxury industry. Given then that we are considered connoisseurs of luxury, it will be interesting to find out which brands are most loved by consumers in our country. Let’s take a look.

The brand most loved by Italians: Gucci

According to a study called ‘Fashion Geography’, carried out by Lyst on a sample of two million Italian users, who use the platform to virtually browse 12,000 virtual boutiques and e-commerce sites, Gucci comes out on top everywhere. The fourth most expensive fashion brand in the world’s products are in fact among the favorites of women in various regions, in particular Lombardy (34%), Lazio (21%), Puglia (19%), and Calabria (15%). The female consumer is especially interested in their signature handbags. Men appreciate the Tuscan fashion house, especially in Lazio with 22% of the votes, as well as in Lombardy (17%). Veneto also stands out with 26% and Abruzzo with 20%. Gucci has also proven itself the highest-value Italian brand, reaching 24.4 billion dollars in brand value, an increase of 50% compared to last year. This news comes as no surprise, as Gucci is a true symbol, and will be celebrated this year in the film House of Gucci with Lady Gaga. We are ready to bet that that will soon become a series.

Luxury brands in various Italian regions

Other Italian brands considered revolutionary include Prada, Armani, and Fendi, all of which follow Gucci in corporate value rankings. ‘Made in Italy’ luxury products are also popular in Veneto and Marche, where 27% of users have been won over to Valentino and Prada. Dolce & Gabbana’s theatrical style triumphs in Emilia-Romagna (25%), while Tuscany (17%) and Friuli Venezia Giulia (18%) are more interested in Off-White’s luxury streetwear. The high quality of its down jackets has put Moncler ahead in Trentino Alto Adige (33%) and in Molise (29%).

Italy’s favorite foreign luxury brands

Even foreign fashion houses are quite appealing to Italians. According to the Lyst ranking, in Valle d’Aosta and Liguria the most popular brands are Balenciaga (15%) and Ralph Lauren (30%), in Sardinia a third of products purchased are from the Saint Laurent brand, while in Sicily, Alexander McQueen dominates at 45%. In the central south there is a great love for Balmain accessories, making up 25% in Umbria and 18% in Abruzzo. In Campania and Basilicata preference is instead for Michael Kors, at 26% and 18% respectively.

Most famous luxury brands of Italian fashion

The Italian fashion houses, some now in foreign ownership, maintain the charm of our sartorial tradition and have their roots in the excellent craftsmanship typical of Italian businesses. Currently, none of the most famous companies are under 35 years old, at least according to Lusso Magazine rankings.

  1. Gucci, founded in Florence in 1921
  2. Prada, founded in Milan in 1913
  3. Dolce & Gabbana, founded in Legnano in 1985
  4. Giorgio Armani, a company founded in Milan in 1975
  5. Gianni Versace, founded in Milan in 1978

So, these are the most famous companies. Read on to find out a ranking that goes against this list.

Who spends more on luxury? Men or women?

First a small note on product choice – the most clicked category in general is sneakers, which for women even exceeds bags. The latter occupies two places in the top 5 of products most sought-after by women – that is to say, different types of handbags occupy both second and third place. This is a sign that comfort is a factor considered increasingly important by today’s consumer. Unexpectedly, men spend more on clothing with an average order of €267, compared to €249 for women.

7 parameters to find companies with the best reputation

Also interesting is the Reputation Institute, which has created a ranking of the companies that enjoy the best reputation for Italian consumers. The ranking is carried out using the RepTrak method of analysis, which takes seven parameters into account to assess the overall reputation of a company in the eyes of consumers. The important areas for a proper assessment are quite varied; products and services, degree of innovation, working environment, governance, social responsibility, leadership, and performance. In the luxury industry’s rankings, more than half of the positions are held by Italian brands, confirming Italian consumers’ confidence in their own companies. At the top is Giorgio Armani, iconic global ambassador of Italian high-fashion, a symbol of style and elegance. Armani also ranks among top 100 companies with the best reputation in the world.
Valentino is in fourth place, Gucci in sixth and Prada in eighth, putting them all in the top 10 of the rankings. After them come Fendi (11) Versace (12), Etro (13), Salvatore Ferragamo (15), Miu Miu (16), Moschino (17), Dolce & Gabbana (18) and Moncler (19). These brands also enjoy an excellent reputation among foreign consumers and are also leading exporters. This comes as no surprise, as these companies have always responded effectively to consumer expectations, and so have been rewarded with lasting trust from consumers. Of the foreign companies in the rankings, we have Rolex in second place, Ralph Lauren in third, Bulgari in fifth and Estéand Lauder in seventh. Ninth and tenth are Todd and Hugo Boss, while in fourteenth place stands LVMH.

Luxury brands vs. brands in other sectors

The Lovebrands ranking from the international platform Talker brought together the top 10 brands in the hearts of Italians, taking into account brands of all kinds, from fashion to food. In this list there are at least 5 luxury sector brands, with ‘King Giorgio’ coming out on top. The Armani brand is therefore number one in the hearts of Italians. To find other fashion brands, you have to go all the way down to positions 4, 5, and 6, occupied by Gucci, Prada and Bulgari. In fact, this fantastic trio of brands is surpassed by the likes of Parmigiano Reggiano and Ducati, in second and third place respectively.

New beauty and cosmetics trends in 2022

New beauty and cosmetics trends in 2022 900 900 admin

Every year the global cosmetics market comes up with new ingredients or methods for making beauty products. Acquainting yourself with them in advance means knowing which products to focus on for greater success in your cosmetics business.

How to figure out the newest trends in cosmetics

These days, the market changes so rapidly that it’s not easy to tell which trends will still be around after a year. Because of this, there are entire teams of people who are dedicated solely to this task, figuring out not only current trends, but also those that are on track to making the next commercial successes of 2022. This brings us to an optimistic forecast; in the next year the cosmetics market is set to return to pre-Covid ways, according to Gian Andrea Positano, president of the Centro Studi Cosmetica Italia, Italy’s National Association of Cosmetics Companies.

Must-haves among the latest cosmetics products

Even though we will see that there is room for all sorts of products and ingredients, it’s important to recognize these 2 future trends, which will be essential to launching successful new cosmetics products.
Sustainability right from the packaging. Packaging is your product’s business card. Choosing sustainability in the production of your packaging (and properly indicating this choice on that packaging) is something that consumers like, particularly reducing the use of plastic. You may wish to extend your sustainable choices to the product itself, but never by compromising on effectiveness, as in this case.
Transparency and social proof. 74% of consumers are more willing to go with brands that feature customer reviews on their site, according to a recent Nosto report, which also indicated a preference for unphotoshopped images. If you want to avoid compromising on the aesthetics of your product, professional photography can really make all the difference, as you can see in these captivating examples. Let’s move onto some unique trends in cosmetics.

Chlorophyll: an ingredient in vogue

The first sign of this trend was when chlorophyll became a trend on TikTok, the social platform that dictates new trends and makes them quickly go from local to global. Chlorophyll is among the most sought-after cosmetic ingredients online and could be an essential ingredient for a successful cosmetic product. It not only gives vitality to the skin, but also can be used as a supplement to improve beauty “from within”.

Supplements: edible cosmetics

According to Trendalytics, the consumption of supplements for beauty purposes is on the rise. However, swallowing a product is an act that involves considerably more trust than simply applying a product to the skin, and so, to help alleviate the consumer’s understandable doubts, it’s best to make use of ‘safe’ retailers, such as pharmacies or successful multi-brand sites, and to have a formula made of substances naturally present in the human body. For example, collagen supplements are already widespread, because the skin’s natural production of collagen begins to deteriorate from the age of 25, and so those who make regular use of the supplement can boast better skin and improved wellbeing, such as through its beneficial effects for joints.

Probiotics and postbiotics: skin microbiota health trends

This is a trend that connects to what we just talked, combining aspects of beauty and health, linked as it is to caring for your skin microbiota. The microbiota is all the microorganisms that inhabit various parts of our body. Every microbiota – intestinal, oral, cutaneous – has a balance that needs to be maintained to ensure optimum function and health. Improving the balance in the skin’s microbiota means strengthening the skin’s ability to act as a barrier against the continuous onslaught of external agents such as smog. It seems that the next step in 2022 could be talk of postbiotics as a cosmetic ingredient, for their ability to strengthen the immune system.

Cannabis: an enduring trend

The news comes from none other than Cosmoprof Discover Beauty – the anti-inflammatory properties of cannabis continue to be highly valued even in cosmetics. Soothing and calming, cannabis can be the basis of cosmetic products that combine style and effectiveness, and can span the range of face, hair, and body products. Hemp oil in particular, especially if organic, is a very effective anti-oxidant.

Cosmetic ingredients for those who dare

Novelties in the cosmetic world are always plentiful. Massive amounts of resources are invested every year in the hope of finding definitive solutions to various problems, in particular to that of skin aging. Among the most talked-about ingredients for 2022, Elle magazine mentions bakuchiol, which is taken from an Indian plant and suitable for the most sensitive skins. There’s also the Jerusalem cherry, a berry that actually comes from Brazil and is usually used for Christmas decorations, which has anti-inflammatory and soothing properties.
A probable inclusion in upcoming cosmetics products may be volcanic ash. Known for its ability to make soils incredibly fertile, it could likewise give renewed vitality to skin. There is also talk of makgeolli, the Korean rice wine that was once made and used by doctors for its anti-inflammatory properties. ‘Soothing’, ‘calming’, and ‘softening’ are recurring terms surrounding 2022 cosmetics trends, and signal the recovery of the sector after the pandemic.

2 post-pandemic cosmetics trends

The pandemic has changed the market, directing demand into two macro-trends that apply worldwide.

  • Beauty as health and protection: we have seen strong trends toward products that promote skin health, even internally. It is a natural attitude of self-protection and self-care.
  • Desire for play and amusement: a desire for sociability, fun and light-heartedness returns in the wake of the pandemic. This feeling can also be seen in fashion shows; glow makeup for maximum radiance, backcombed hair, and M.A.C. Cosmetics’ ear makeup seen on the Collina Strada catwalk. Could ear makeup be the successful new cosmetics product of 2022?