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Come aprire un negozio online per vendere cosmetici

Come aprire un negozio online per vendere cosmetici 900 900 admin

La vendita dei cosmetici può essere molto redditizia soprattutto se affronti il lancio della tua attività dopo aver fatto un esame completo della situazione reale del mercato. È un mercato vivace e al tempo stesso ricco di concorrenti. Quindi è necessario avere un piano concreto a disposizione e prepararlo con cura prima di dare il via alla tua start up online. Dovrai definire l’immagine che vuoi dare al tuo brand, la tipologia di cosmetici da vendere, il tipo di sito e-commerce che vuoi creare e anche la pubblicità per farlo conoscere. Non ultimo, è necessario conoscere l’aspetto legale, ovvero le autorizzazioni che dovrai avere per vendere cosmetici online. Partiamo subito!

Definisci l’immagine che vuoi dare al tuo brand

Giudica la tua gamma prodotti nel modo più obiettivo possibile. Qual è il vantaggio principale che offrono i tuoi cosmetici? Parti da qui per stabilire l’immagine del tuo brand. Infatti se hai realizzato una linea di prodotti naturali potrai seguire l’ispirazione green. Se invece hai prodotti adatti alle ragazze, puoi puntare su una marca dalla personalità giovane. Se hai dei dubbi prova a pensare quali brand, tra quelli già esistenti, possono avere delle somiglianze e analizza il lavoro che hanno realizzato. Una volta stabilita la linea, trova un nome capace di creare aspettativa e lavora sull’immagine di conseguenza. Tornando all’esempio dei cosmetici naturali, immaginiamo di chiamare il brand “The Leaf” (la Foglia) potrai creare un logo a forma di foglia, utilizzare un colore naturale come il verde o il marrone chiaro. E utilizzare materiali sostenibili per mantenere la massima coerenza di marca. Se vuoi farti un’idea puoi sfogliare la produzione di un’agenzia specializzata in packaging.

Come vendere online: produzione, white label o rivendita?

I prodotti cosmetici da vendere possono essere diversi anche nell’organizzazione.
Produzione propria. Puoi decidere di produrre da te la tua linea di cosmetici, una soluzione piuttosto complessa, ma che lascia la massima autonomia. In questo caso infatti sarai tu a decidere tutto, a partire dalla formula dei prodotti. Si tratta quindi di una opportunità che offre pieno controllo e al tempo stesso richiede una forte conoscenza del mercato.
I prodotti white label. Sono prodotti realizzati da altre aziende, che tu puoi personalizzare con il tuo marchio. È un modo relativamente semplice per realizzare la propria linea di cosmetici e poi metterla in vendita ed è la scelta più naturale se vuoi lanciare in fretta la tua start up o se ti manca una linea per un’occasione specifica (per esempio il Natale) e non hai il tempo materiale per produrla. In questo caso dovrai affrontare un costo maggiore, ma con la comodità di avere il prodotto pronto, solo da “vestire”.
La formula rivendita. In alternativa puoi vendere prodotti di altri e creare un sito multi brand. Se la tua forza è proprio l’organizzazione commerciale, scegli questa strada. Infatti dovrai prendere accordi commerciali con diverse aziende, tenendo conto che gli utenti si aspettano un’ampia gamma di scelta da un sito di cosmetici multi brand.

Quanto costa creare una linea di cosmetici da vendere online

Ti stai chiedendo se l’idea di vendere cosmetici online fa per te? Prima di tutto devi valutare l’impatto economico. Se intendi realizzare una tua linea di cosmetici dovrai valutare spese di diverso tipo, dalla produzione alla pubblicità. Se non desideri avere sorprese, puoi scegliere una formula pacchetto che comprenda buona parte delle attività con un costo vantaggioso.
In ogni caso, prima di rinunciare, controlla le varie opportunità offerte agli imprenditori dallo Stato o dalle Regioni. Possono essere finanziamenti agevolati o supporti economici, in particolare per categorie come giovani e donne.

Creazione di un e-commerce

Per vendere i tuoi cosmetici online devi assicurarti una piattaforma e-commerce efficiente, veloce e che ti liberi dalle preoccupazioni.
Non illuderti! Se qualcuno ti dice che è facile vendere on line o che ci vuole poco per mettere on line un sito ecommerce performante probabilmente non ti sta dando delle informazioni non corrette. Contattaci per avere un confronto sul tuo progetto ecommerce e per avere una stima di tempi e costi.

Marketing e pubblicità per il tuo e-commerce di cosmetici

Il sito da solo non basta. Anche se bello e interessante non potrà funzionare se non è conosciuto in modo adeguato. Per questo è importante realizzare attività di pubblicità e sponsorizzazione continuative. Quali sono i mezzi principali per questa pubblicità?
Social Media Marketing: è la prima tappa per far conoscere il suo sito e-commerce. È un’attività che puoi seguire personalmente, ma soprattutto all’inizio potresti aver bisogno di un’agenzia specializzata che ti indica la strada più corretta da seguire, esaminando il mercato e studiando un piano editoriale adatto per il tuo pubblico. Grazie a queste indicazioni di base potrai poi proseguire in modo autonomo nelle varie piattaforme. Ricorda che i clienti sono abituati a comunicazioni professionali, quindi dovrai curare tutti i social in maniera impeccabile. Per vendere cosmetici online utilizza ogni piattaforma secondo il suo carattere specifico.
Facebook: è lo spazio ideale per raccontare la tua azienda e la tua storia, anche pubblicando testi più lunghi, che spiegano a fondo i benefici dei tuoi prodotti.
Instagram gioca soprattutto con le immagini, quindi è perfetto per attirare i tuoi clienti attraverso foto accattivanti, mostrando il risultato offerto dai tuoi prodotti, il design del packaging o il prima e il dopo di ogni prodotto.
TikTok: in quanto contenitore di video, TikTok può presentare il modo di utilizzare i prodotti in modo spontaneo e originale.
SEO: il tuo sito fin dalla pubblicazione deve essere ottimizzato attraverso la SEO, cioè inserendo le parole chiave più utilizzate nelle ricerche. È un lavoro da professionisti, che non si improvvisa facilmente, per questa fase è consigliabile rivolgersi a un’agenzia specializzata.
Content Marketing: per potenziare le visite al tuo sito puoi prevedere una sezione blog con contenuti legati al tuo settore, sotto forma di articoli, sempre ottimizzati sempre in ottica SEO. Scegli i temi tra quelli di maggior interesse del tuo pubblico e utilizza le parole chiave in modo sempre naturale.
Google Ads: è il servizio pubblicitario di Google, che permette di inserire annunci a pagamento nei vari siti, come descritto nella pagina Google dedicata. Puoi accedere al servizio attraverso il tuo account Google selezionando anche l’obiettivo che vuoi raggiungere: ricevere più chiamate, aumentare le vendite o le registrazioni sul sito web. Puoi anche impostare la zona di azione della tua pubblicità. Quindi inserisci le parole chiave, quelle che saranno ricercate dagli utenti. A questo punto non ti resta che scrivere il tuo annuncio, con titolo e descrizione. Prima di dare l’OK potrai vedere un’anteprima. E solo in questa fase puoi impostare il tuo budget, ricordando il vantaggio principale di Google Ads: pagherai solo se e quando gli utenti fanno clic sulla tua pubblicità.
Se marketing e pianificazione media non sono il tuo lavoro principale, potresti rischiare di sprecare i tuoi soldi in azioni poco efficaci. Per andare a colpo sicuro, scegli il pacchetto completo tra 3 diverse proposte: Start, Intermediate o Full Top.

Burocrazia e autorizzazioni per vendere cosmetici online

La fase delle autorizzazioni è fondamentale. Controlla ogni passaggio per essere in regola ed evitare qualsiasi stop dovuto a cavilli burocratici. Di base per iniziare l’attività ti servirà aprire la partita IVA e iscriverti alla Camera di Commercio, che fisserà il tuo codice ATECO. Infine è necessario avviare la trasmissione telematica della Segnalazione certificata di inizio attività allo Sportello Unico per le attività produttive del tuo comune. Poi è fortemente consigliabile registrare il tuo marchio così da avere la proprietà del nome e del logo, che solo tu potrai utilizzare. Un’attenzione in più è dovuta se hai intenzione di vendere una linea auto prodotta. In questo caso i prodotti dovranno rispettare gli standard di qualità previsti dalla Comunità Europea e dovrai ottenere l’autorizzazione della Asl. Puoi trovare notizie più dettagliate nella sezione dedicata del sito del Ministero della Salute.

Coco Chanel’s storey and marketing strategies used

Coco Chanel’s storey and marketing strategies used 900 900 admin

Together with Gucci and Armani, Chanel is amongst the most cited and loved brands on social media, which are now the mirror of all international trends. This was revealed in the Report on the digital reputation of luxury brands by Comin & Partners, strategic communication and international relations consultancy agency for the period October 2021 – March 2022. And we are talking about a brand born in 1909, more than a century ago. It is worthwhile to understand the storey of this success, which is intimately linked to that of its founder, Coco Chanel. What has led her to become a style ikon over time, and what can we learn from her path?

Coco Chanel: how her success was born

Gabrielle Bonheur Chanel, this is her real name, was born in a hospice for the poor and spent many years in an orphanage run by nuns. It was here, that from an early age, she started cooking with the fabrics of the nuns, which inspired her love for black and white and the sense of austerity and essentiality. Even though her first job is related to clothing, she becomes a clerk in a linen and knitwear shop until she, at 21, moves to her lover Etienne de Balsan. Only in 1909 did she create her first caps, completely different from the fashion of the time. She abandons structures, heavy ribbons, and bows in favour of a simplicity that particularly gives femininity. When a friend of de Balsan’s shows off her creation, her success is immediate with the ladies of Paris. Chanel’s lesson: it is important to know in depth the value of what you are selling. If you offer cosmetics, you must personally try the formulae and notice the differences, without being influenced only by what is already on the market. An example is the success of solid shampoo, which was almost unthinkable until a few years ago and is now more and more widespread.

Coco Chanel: the choices that made her famous

In 1910 Coco Chanel opened her first shop and chose to use very few colours, still today bastions of elegance: white, black, beige, grey, and navy blue. When she opens the second shop in Deauville, on the sea, she is inspired by her life around her and in particular by the clothing of the sailors to create essential and refined dresses and sweaters with characteristic stripes on a light background. Coco decides to also use jerseys, at the time only used for linen, creating garments that combine refinement and unprecedented comfort. “Because an active woman”, said the designer, “she needs to feel comfortable in her dress, and true elegance cannot be separated from the full possibility of free movement”. Chanel’s lesson: it is good to study the needs of the potential customer and only then find innovative solutions.

Coco Chanel: storytelling that lasts over time

The story of Coco Chanel is truly extraordinary, but the strength of the brand lies in having made it known to the whole world. Not only thru advertizing, which often retraced the most important stages of the creations, but also thru other artistic expressions such as films and documentaries. The character of Coco, played by Audrey Tatou, Shirley Maclaine, and Keira Knightley, was thus known not only by a large number of people but above all by many young people. Generational change is one of the fundamental nodes for every brand, in particular when it concerns fashion and trends. Chanel’s lesson: tell your story, highlight the most exciting details, and use iconic products, as Chanel did with the petite robe noir, the little black dress that has become a symbol of timeless feminine elegance.

Coco Chanel: the distinctive signs

The Chanel brand has the merit of having always treasured its origins, starting with the brand. The logo with the two intertwined Cs is the monogram of the founder, created by herself in 1925, and is also today a recognisable ikon all over the world, one of the brands that suffer the most imitations precisely because they are so loved, but with prohibitive costs. An example? The small Gabrielle Chanel bag costs around 6,000 euros. But on the site, there are bags with “price on demand”, probably so high that it can’t even be revealed! Another distinctive sign is the idea of ??numbers for perfumes. Chanel N.5 is one of the first perfumes obtained from synthetic molecules, not from natural essences like those of flowers, and it is so-called because Coco Chanel chose the number 5 amongst the essences on the test. Chanel’s lesson: maintain your personality over time, because over the years your brand will be a certainty for the public. A lesson that various brands have made their own.

Primary and secondary packaging for cosmetics

Primary and secondary packaging for cosmetics 900 900 admin

Do you have an excellent cosmetic formula in your hands and want to launch your line on the market? One of the most crucial choices you have before you is that of packaging or packaging. And it is not a single choice, but a triple one. The three types of packaging – primary, secondary, and tertiary – play different roles and can be three winning moves in your marketing and communication strategy. In this article, we will see together what are the main features and how to make the most correct choices in order not to waste time and money.

Primary packaging for cosmetics: what you need to know

Primary packaging is that which is in close contact with the product, whether it is a cream, a fluid, a liquid, or other texture. The primary role of primary packaging is to keep the product intact in terms of formula and texture. The cosmetic must reach the consumer intact because it always comes into contact with parts of the body. For this reason, its container must ensure maximum hygiene and wholesomeness. And nowadays it must-have characteristics of sustainability, first of all as regards the material. Even plastic, one of the most used materials due to its lightness and versatility, can be of various types for recyclability and hygiene.

Glass and metal as primary packaging for cosmetics

Glass is one of the most popular materials for high-level cosmetics because it is hygienic, odourless, and tasteless, but also sustainable because it is 100% recyclable. But … there is also a but because the weight of the glass affects the energy required for the delivery of the products themselves. Furthermore, being very fragile, it requires special packaging for transport. In addition, some cosmetics, for example, certain oils, are sensitive to light so the primary packaging must be made of dark glass. The other material used for cosmetics is metal, which gives a particular charm to the packaging. In some very innovative cases, paper is used as primary packaging, in search of sustainable solutions (the paper is 100% recyclable) and refined like this one.

Primary packaging for cosmetics: choosing the shape

In addition to the material, equally essential for primary packaging is the shape, which must be adapted to the consistency of the product, intuitively (for a liquid, will a jar or a bottle be better?). Today there are many different shapes, beyond the classic jar, with ergonomic shapes and also enriched by details that make the packaging easier to use: dispenser with pump to dose the product, caps that close with one hand, airless systems that they never put the product in contact with their hands (we talked about it in this other article).

Primary packaging for cosmetics: legal writings

Primary packaging conveys the product throughout its use. For this reason, the law requires that all the information necessary for recognition and correct use be present. You will therefore have to provide the list of ingredients, the quantity, the expiry date, any precautions, the function of the product, the company name of the manufacturer, and the indication of the country of origin. Find all the information on the website of the Ministry of Health in the space dedicated to the wording for cosmetics.

Secondary packaging for cosmetics: essential for selling

Many cosmetics are sold directly with the primary packaging. And most of the time these are the most everyday products or younger and cheaper lines: bubble baths, cleansing milk, shampoo. When it comes to face creams or high-end cosmetics, the product is often packaged in secondary packaging that can be made of any type of material: paper, fabric, metal, wood, plexiglass, or plastic. It is the first image that is seen by the consumer and that must speak of the character of the product.
It will be consistent with the image of the primary packaging as in this case, to maintain harmony and avoid the disappointing effect on the part of the consumer.

The tertiary packaging for cosmetics: calculations for the income statement

To get an overview of your investment in cosmetic packaging, you cannot avoid thinking about tertiary packaging. This is the packaging that contains several packages and is used to transport the products from the manufacturer to the point of sale. When it comes to transport it is essential to ensure safety (container and product must not break or deteriorate) and at the same time lightness. A greater weight corresponds to greater consumption of fuel for moving. The tertiary packaging must be easily stackable for a well-organised load without wasting space. This way, it will be possible to optimise transport with the best yield / cost ratio.

What is airless technology for cosmetics, and what advantages does it offer?

What is airless technology for cosmetics, and what advantages does it offer? 900 900 admin

When launching a new cosmetic product, it is totally normal to focus on the formula and the benefits it will bring to customers. But equally fundamental is the packaging, which can help you sell your product by proposing it as innovative at first glance. If you have heard of airless technology (without air) you know that it is one of the most interesting and if you continue reading you can find out what it consists of and what advantages it can bring to your product and therefore to sales.

Airless technology: how it works.

Airless technology is a packaging system that seals the product while protecting it from the air. It is a non-pressurised system, which includes a sealed container and a mechanical pump that allows the product to be pushed upwards. The product is dispensed only through the dispenser and never comes into contact with air or bacteria.

Airless technology: for which cosmetic products.

Just do a store cheque in the perfumery or the beauty department of the large distribution to realise how many products types are sold with the airless dispenser. You will find bottles of face serums, quality body creams, and hair mousses. But also tubes of eye contour creams equipped with airless system. All products must be dosed with care avoiding any waste.

The advantages of airless technology: no air contamination.

Air is the vital element par excellence. Yet it is also responsible for the deterioration of substances. Just think of foods, such as meat. Contact with oxygen speeds up the oxidation processes. The airless bottles protect the product from contact with air and therefore the formula remains intact longer, extending the life of the product. The law provides for the indication of the expiry date and you can indicate a more prolonged date, which will be appreciated by the consumer.

The advantages of airless technology: no contamination with bacteria.

Not coming into contact with air also means avoiding contamination with bacteria of any kind. The creams in jars always come into contact with the hands which can “pass” germs and bacteria. In recent years we have learnt to know the risks associated with contamination and to appreciate the systems that ensure total hygiene. Airless bottles respond to these new needs and can contribute to the success of your product.

The advantages of airless technology: less use of preservatives.

Cosmetics owe their effectiveness to the active ingredients contained in the formulae. A cream in a jar must contain a certain amount of preservatives to avoid the degeneration of the active ingredients and maintain the effectiveness of the product. By preventing contact with air, the airless dispensers allow less use of preservatives. This is news that you can communicate on the bottle or in your advertisements, because consumers prefer cosmetics without too many preservatives for their skin. A feature that makes airless dispensers also ideal for natural cosmetics like these.

The advantages of airless technology: cosmetics are easier to use.

Technology is chosen also and above all to satisfy the customer. Airless dispensers are easy and pleasant to use. The product doses perfectly and is hygienic, and the bottle always remains clean. The airless system gives cosmetics a technological allure with a very contemporary taste.

The advantages of airless technology: top-of-the-range cosmetics.

The dress doesn’t make the monk, but the packaging says a lot about your product. If you offer a cream, a serum, or a mousse with airless technology, you present your product as a top-of-the-range product, for those who demand novelties of value from the formula to the packaging. Is the airless dispenser worth it? It can be worth it, especially if you have a product that is not particularly original. In fact, between two identical products, the one with an airless dispenser has a more contemporary and avant-garde air. In any case, pay great attention to the type of packaging, internal and external of your cosmetics. You can find tips and an interesting selection guide in this article.

How to take product photos for catalogs?

How to take product photos for catalogs? 792 793 admin

Photography has an important role in sales. You may have innovative and interesting products, but before you sell anything, you’ll need to draw customers in with a good picture before you can tell them anything about your products. So how can you take good photos of your products? Regardless of the answer, this is an essential question. If you sell online, it’ll be even more crucial, because customers’ only way to have a look at the product will be in the photos you put up. Although even if you’re selling in stores, this will still be important because before choosing to sell your product, retailers will have to see it in a catalog. Find out the essential techniques you’ll need for a successful product catalog, both on paper and online.

Photograph cosmetics: Useful image types.

The first step when taking pictures of your products for a catalog is to think about what kind of images you’re going to need. The product may just be a bottle with something in it, but nevertheless there are several ways to capture it in photos. Let’s use a jar of cream as an example.

  • Product in use: a model using the product.
  • Product on a background: photos with a background that expresses the products’ personality, for example an organic cream surrounded by nature.
  • Product’s outer packaging: displaying the box.
  • Closed product: the jar with its lid on.
  • Open product: The jar with its lid off, and the contents visible.
  • The contents: A photo that gives a look at the texture and color of the product. This kind of shot can be very effective, but requires the expertise of a professional.

Photograph cosmetics: Differences between physical and online catalogs

Start by examining your competitors’ catalogs and see what differences there are between the physical and online catalogs you find.
In paper catalogs, you might want to use product on background images, which convey the personality of your product, as well as a photo with a neutral background, and another displaying the texture. When printing, these will need to be high-definition images.
In online catalogs, there are usually a greater quantity of images, and this can make a difference to how you should approach things. Indeed, users are used to having a complete gallery of photos for their perusal. They want to see the product from all sides, closed and open, as they want to really understand what the product will look like and how they can use it.
Once you’ve established what images you need, make a list of them on excel or whatever else is available for this. It’s going to be helpful to avoid wasting precious time during photoshoots. Not sure where to start? Let’s take an overview of the available techniques for you to use even if you’re taking your own photos.

Taking photos of cosmetics at home with natural light

You can take photos of your cosmetics products at home with just the natural light from your windows. However, for this you may need a reflective panel, a large rectangle of white polystyrene that reflects light. If you just place your cosmetics product on a table and open the nearby window, your product will be well lit, but for a better result, place the reflective panel on the opposite side as well. This way, your cosmetics product will get a more balanced and harmonious lighting.
To get the best results when taking photos of your cosmetics products, you may need to use a tripod to keep the camera perfectly still. This way, you’ll be able to take photos even in weak light, when you’ll have to keep the lens open longer.

Photograph cosmetics: Creating a light box

The word ‘photography’ comes from the combination of two ancient Greek words to create the meaning “write with light”, and indeed, light is an essential element for good photography. For at-home sets for taking photos of small products, you can make a light box, a box in which light comes from (almost) all sides so as to evenly illuminate all sides of your cosmetics product. Try this; take a box, with a cutter, take off the side facing you – the one you’ll be taking the photos from – and then do the same for the two sides, but leaving a frame of 7/8 cm. Put tissue paper or baking paper in these two side holes, and then shine two lamps on both. Place your cosmetics product in the center and observe the lighting. It should now be evenly distributed across the surfaces of the product. You can find illustrated instructions for this online, but if you’re in a hurry and aren’t great with your hands, you can also buy a light box or photo box from just a few tens of euros. At this point, you can start taking photos as things are, or set up a uniform background at the bottom and sides behind the product, so as to avoid the horizon line.

Photograph cosmetics: Choosing your background

The background for your mini set or light box must be rectangular and made of a flexible material like paper, plastic or fabric. Place it inside and place your cosmetics product on it. You can use white or colored paper, fluorescent plastic or even a thin sheet of metal. With fabric, you can do some tests with different textures and colors. In any case, check that your background has some contrast with the product to ensure it stands out, unless you specifically want to make a photo with just one single color as a creative choice. One more tip; use gloves to adjust your background and product, as everything under the lens must be extremely clean. Even just your fingerprints can leave marks on some materials that will be visible in the final image.

Photos of your cosmetics for online catalogs

As we’ve said, products up for sale online need to come with photos from many different angles. There are also various features that can further improve your images, such as a zoom function to allow customers to examine the product more closely. For products that are particularly expensive, or where aesthetics plays a more prominent role, you may also want to include a 360° 3D photograph that lets the customer look at your product from any angle. Remember to optimize your images for search engines, giving them simple and descriptive names and making use of all relevant SEO techniques.

10 ideas for your photoshoot

10 ideas for your photoshoot 900 900 admin

Want to do a photo shoot and don’t know where to start? Feel like you won’t be able to give your photos any personality? The good news is that you don’t necessarily need to be great photographer in terms of technology. The most important thing is to start with a good idea. Read on for some original ideas for your photoshoots. Once you have your idea, you can then decide whether to do it yourself or rely on a professional.

Idea 1: Nature

Nature covers a wide range of things, and a large proportion of people are interested in it. First and foremost, nature-themed photography communicates a respect for the planet. Secondly, it solves two technical problems of photography – background and lighting. If you do your photoshoot in a park or by a lake, you get a great, free background and plenty of natural lighting. Plan your day by checking the weather forecast and then choose somewhere to take your photos that has a variety of trees and flowers, like a botanical garden. Your images will take on all the beauty of your chosen location and this will contribute wonderfully to the personality of your photoshoot. If you have a photography studio available, consider bringing some natural elements in as in this example with bamboo or in this other one from the same brand that is brought to life by its beautiful flowers.

Idea 2: Contrast

Think about what you’re taking pictures of and what kind of background it fits into. Then, do the exact opposite. This will create a disruptive effect that draws attention to the thing being photographed. For example, instead of photographing furniture in a house, do it on a beach. Instead of portraying models in elegant dresses at a party, photograph them in a marble quarry or in the parking lot. And if you’re taking shots of a young rock band, you might do so at an ancient villa.

Idea 3: The city

Choose a location with a strong personality and set all your images in similar (but never the same) places. For example, for a family or wedding album, you might take pictures of everyone in the various corners of an old town. For a fashion photoshoot, you might instead go for a more modern location like Porta Nuova in Milan.

Idea 4: Animals

Posts with animals get the most clicks on social media, so why wouldn’t they also work for your photoshoot? Think about what animals you have available to include, and try to match them to the people that’ll also be in the shots. You could also use just one animal, for example a dog, and have each person relate to it differently. To give your photos a unique touch, you might go for an exotic animal, such as a colorful parrot or a chameleon. One extreme example of this is the photography of Olga Barantseva.

Idea 5: Black and white

We’re used to living in a world of color, and so your photos will be more distinct if made in black and white, a style that can create a unique atmosphere. This style is ideal especially for emphasizing facial expressions and the light of the eyes, as well as for making distinctive pictures of very young people.

Idea 6: Signs

If you’re working with non-professional models, you may have some problems finding the right pose for them. To give the photos a natural feel in spite of this, you can have them hold signs. Your models will be more at ease in their poses and you’ll be able to put a message into your photos, whether it’s about world peace or your product.

Idea 7: Frames

Another way to help models get a unique pose is to make use of frames. You could use just one and have each hold it in a different way, or a different one for each person. The type of frame will convey the personality you want – baroque, linear, modern or ancient. This is also a great way to make smaller products more prominent against a relatively uniform background. For example, cosmetics packaging on a green background with lots of plants.

Idea 8: Transport

We all have private and public modes of transport available to us, and you can use them for your photoshoot. Imagine a collection of evening dresses as they flutter from a scooter. Bottles of organic wine being delivered in a bike basket. If the photography is for a family, you can set up each person with their own vehicle, for example the father on a bicycle and his child in their pedal car.

Idea 9: Snow

Balenciaga’s choice to make models do their work on snow sparked much debate, and so we’re not proposing you do something like that. Rather, you could give some life to your photoshoot by making fake snow out of paper or confetti at home. By capturing the ‘snow’ falling, you’ll get a more vivid image with a sense of natural movement.

Idea 10: Fake backgrounds

This idea works for photos of small products like cosmetics. Place the bottle or jar on a surface and place an open picture book behind the product. Choose what images to include carefully – this works best without too much going on in the background, some good examples being a desert, deep space, or the open sea. Avoid showing anything outside the picture and it will seem as if the products are actually in the location depicted.
Now try to come up with 5 more ideas and find one that suits you. Then, you can decide whether to make the photos yourself or rely on a professional for results like this.

How to prepare for a photoshoot

How to prepare for a photoshoot 900 900 admin

If you’ve made the (right) decision to star in a photoshoot, don’t squander this opportunity. Prepare yourself as much as you can so that you obtain a great, professional result. In this article, we’ll be talking about the different factors that go into a photoshoot, and how you can give it your best in every kind of photo. Your photos will be a useful addition to your portfolio on both a professional and personal level, so it’s definitely worth investing a few minutes to read everything here!

Who and what photography services are for

For some people, a photoshoot is a true necessity – models, actors and just everyone whose work depends on their personal image. But these days, whose doesn’t? Professional photography is great for your personal branding, which is to say that it’ll help you give off a more professional impression to others, and can be useful for various reasons:

  • makes your resume look more professional
  • great for profile pictures on social media
  • good for photos used at conferences, meetings and in publications

On a personal level it can also be a gift for a special person or for an occasion, such as an important birthday, graduation or anniversary.
Get inspired by great photographers and take a look at the work of great models in portrait art such as Jimmy Nelsson or Annie Leibovits.

How to dress for a photoshoot

When making any kind of preparation, it’s important to first ask yourself – what is my goal? Based on what goals you have for the photoshoot, different types of outfits and approaches work best.

  • Models: if you’re a model, it’s important to display not only your beauty, but above all an ability to pull off different styles, so don’t limit yourself to just one. Show yourself off sporting evening dresses, swimsuits, formal dresses and so on.
  • Actors: for you, interpretation is important. Closeups are essential, and should be intense and expressive. Actors too must be able to work with all kinds of looks, including older styles from the past. This is how you’ll inspire casting managers and show that you’re a good fit for any role.
  • Entrepreneurs: The word entrepreneur immediately makes you think of someone determined and engaged in their work. This is why it is essential to wear the clothes you use in your work. Jacket and tie or a formal suit will therefore be your basis, but you may wish to add a touch related to your specific sector, like a protective helmet for a construction engineer or an apron for a restaurant owner. Don’t forget to get some shots of you in sports clothes or something casual, as they can be useful for certain situations, like when sponsoring a team.
  • Job seekers: think about what role you’re going for and dress accordingly. For example, if you’re aiming at some creative role, you may use a more whimsical or personalized outfit, or if you want to get hired as a bodyguard, focus on sports clothes that highlight your physicality.
  • Personal photoshoots: if you’re having a photoshoot done for your personal use, you can let loose and wear the clothes you love. If your wardrobe doesn’t satisfy you, for the occasion you could rent some special pieces such as a tuxedo or a mermaid dress. If your photoshoot is for making some great memories during your pregnancy, aim for clothes that emphasize your tummy shape, and if your body allows it, you could also try some photos of you in a crop top displaying your naked belly.

How to best present yourself for a photoshoot

Whatever your purposes, you’ll want to look your best in your photos. Here’s how to prepare in the days before the photo shoot.

  • A week before: take care of your diet and eat in a balanced way. Avoid foods that are too heavy or cause bloating, so that on the day of the shoot you’ll have brighter skin and be in your best shape.
  • 5 days before: get a teeth-cleaning service with your dentist, as this will help prevent swollen gums.
  • 3 days before: treat yourself to some facial treatment, be it a massage or a mask, so as to relax your skin and make your face look radiant.
  • 2 days before: get hair removal, manicure and pedicure services, as relevant. Try on the makeup and outfits you’ll be wearing.
  • 1 day before: take a long walk and get at least 8 hours of sleep, as this will give you a better complexion and a more rested look.
  • The day of the photo shoot: go to your hairdresser and makeup artist. Many photography studios, however, provide complete packages and will provide these professional services themselves.

How to pose for a photo shoot

If you’re not a model or an actor, you may not know how to pose. Here are some tips.

  • Smile. Smiles are nice and communicate positivity. They are also an anti-aging method because when you smile, you raise the contours of your face, and this makes you look younger.
  • Do the S pose. This S-shaped posture is achieved by placing your weight on one leg. Doing so naturally puts you into a sinuous S-shape posture.
  • Free your arms. Keeping your arms a bit further from your body gives a less awkward and elegant look, revealing your waistline.
  • Listen to your photographer. This is the most important advice we can give. The photographer is the true professional and knows what result they’re going for before the photoshoot even begins.

How to choose a photographer for your photoshoot

It’s one thing to choose a photographer for your products, but if you’re the one being photographed, here are some tips on making the right choice.

Look at their portfolio.

Look for a photographer who often photographs people, and pay special attention to their pictures of ordinary people so that you don’t mistake the beauty of a photo for the beauty of the person in it.

Talk to them.

Your poses will be better if you’re at ease. For this reason, it’s good to get to know the photographer a bit first. Even if they’re famous and well-regarded, they still may not be suitable for you. Be wary of those who are willing to take pictures of you without even having spoken to you. They won’t be able to properly portray a personality they don’t even know.

Beware of friends.

Do you have a photographer friend who’s offering to do your photoshoot? Only accept their offer if you think you’ll manage to have a professional relationship on this, without having to fear asking for a redo if you’re not satisfied.

Software for packaging design

Software for packaging design 900 900 admin

If you’re thinking of launching a range of cosmetics, one of the issues you’ll definitely have to deal with is the packaging. There are 2 types of packaging; the primary packaging, which holds the product, such as the bottle or jar, and the secondary packing, which covers the container. In this article, we’ll be talking about secondary packaging. Let’s take a look at the software and programs that help you develop cardboard packaging, as well as how to know if this is a job that you can do yourself, or if it’s better to rely on a professional who can guarantee results like this.

What packaging is for

The external packaging is also called ‘secondary’, but in practice, it’s what appears to the eye of a potential customer first, and so it’s an especially important factor that must meet various requirements.

  • Attract: with an inviting style that draws in potential customers by appealing to their preferences.
  • Inform: with the name of the product, product descriptions, and anything legally required.
  • Express: the packaging must express the personality of the brand, clearly showing that it is from the same “family” of products.

To meet these 3 requirements, you’ll need to take care when making your packaging. You may wish to get some inspiration by browsing cosmetics packaging sites like this one, as they’ll help you understand how to orient your choices.

How to design your packaging: the basics

To create your packaging, here are the main steps you’ll need to follow:

  1. work out the dimensions of your packaging. The bottle or box must be able to easily get inside, but also mustn’t move around too much once inside. A few millimeters of space will be enough to allow manual or automatic insertion.
  2. choose what program to use for the die. The die is the shape of your box. To get an idea of what you’re doing, take the box of a toothpaste or perfume and unfold it so you can lay it out flat. This is the die, and is what needs to be made first.
  3. add the colors of your brand to the die and all the graphics. This is the time for creativity and is an especially important stage of the process.
  4. professionally print and assemble the boxes and then insert the product.

Let’s go through the process in detail, step by step, starting from your choice of program.

Adobe Dimension.

One of the most practical professional programs is Adobe Dimension. One of its main features is the ability to create 3D designs to help you present your ideas and secure sales even before any production has begun. With realistic renderings, you can make good-looking presentations to show off the end result and easily earn approval. The software also includes stock material for graphics and photography, so it’ll have all the tools you’ll ever need. If you have a certain aesthetic taste and some graphical skills, you can also consider skipping the photography and instead making images of the packaging of the products yourself, via the program’s photorealistic rendering functionality. This software provides a free trial period, and then several custom plans.

Siemens Digital Industries Software

Today’s packaging must take numerous variables into account. Out of the various relevant factors of today, there are two in particular that are becoming more and more important:
sustainability and compliance with environmental regulations
the need for mechanical simulations of packing to make it suitable for postage, given the increase in online purchases
For these advanced operations, Siemens provides a suite of tools that work synergistically all the way from conceptualization to production. With this software, you’ll be able to work on the production of any type of packaging; primary (the container of the product), secondary (the box), tertiary (extra assembly that helps with things like deliveries).

Packly: packaging software that’s easier to use

So far, we’ve discussed two programs with a wide range of functionality that produce professional results. Only you can say whether these suit your abilities. Just in case, it may be best to start with something easier and go with some simpler software like Packly. Packly is not a proper software program, but rather a service that guides you step by step through the process of making your packaging online, from design to printing. The first “Create” command takes you directly to a page full of examples, where you can select which type of product you want to make by entering all your desired features. Our advice is that, if you decide to try this, always start with something simple, both when it comes to your die and your graphics, and then move forward step by step. But be careful – you may end up getting carried away by a passion for cosmetics packaging design!

Which type of cosmetics packaging is best for you

Which type of cosmetics packaging is best for you 900 900 admin

If you’re thinking of launching a new line of cosmetics, one of the questions you’ll need to answer is what kind of packaging to use. The problem is twofold. First of all, you’ll need to choose the type of container that best suits the product and its ingredients, be it a jar, bottle or tube. After that, you can take care of the external packaging, which is packaging made of paper, plastic, or some other material that can cover everything and make your product look more attractive, if indeed you intend to have any. In this article we’ll be taking a look at the options available to you at both of these stages.

The primary container

If you want to make the best choice, first consider what your cosmetics are made of. Liquids and solids, for example, need different kinds of packaging, be it bottles, jars, or tubes. You may wish to have them be made of plastic, which has the advantage of being lighter, or glass, which some brands prefer due to it being natural and recyclable. Each product needs a container with a unique design, and when deciding on this design, it’s crucial to also work out how it’ll be used. The most valuable liquid products, such as eye serums or essential oils, are sold in small quantities, as such small bottles and tubes can be equipped with droppers. Perfumes will likewise come in a bottle with a spray nozzle. Watery creams and foundations are often sold in bottles equipped with a pump dispenser, and it’s more practical to sell more solid substances in cans and jars. For products that are sprayed, such as lacquers or foams, you will have to use containers that have the appropriate mechanism.

Cosmetics without any outer packaging

Some products do not need any outer packaging. Many deodorants, liquid soaps, creams, and bath foams can be sold as they are in their primary packaging. Sometimes, the bottle is wrapped in protective plastic, an anti-theft seal that ensures perfect preservation of the product. You may also consider enriching the packaging with some original features, as in this case that includes a chain that allows you to hang up the bath foam tube.

Cosmetics with outer packaging

For many cosmetics, once the container is set, it is time to think about the outer packing, which is usually made of cardboard. The natural choice is to make a box that can perfectly hold the bottle or jar. Products of a certain level may also include an instruction leaflet on how to use the product. In some cases, a useful accessory may also be inserted that helps apply the product. Some creams in jars, for example, come with a small spatula, to make it possible to apply the product without contaminating it via contact with hands. The outer packaging may also be made of a variety of materials. Packaging made of wood, cork or recycled cardboard communicates naturalness. Metal packaging makes the product seem more precious. A fabric bag with a drawstring opening can communicate craftsmanship and care, and the personality communicated will vary according to the type of fabric – precious and classic when made of velvet, natural and rustic for jute or linen, fashionable and feminine in lurex or in fabric covered with sequins.

Travel size cosmetics

In recent years, travel size products are experiencing unique success. These are the small versions of products that are allowed on planes, containing a maximum of 100ml per bottle, as is required by law. But they are also often chosen by consumers because they allow you to try a product without making any big purchase. For these types, plastic seems to be the best choice, as low weight is best for luggage. At first, you may try only making small versions for your main products, and only later expand from there.

Test samples

When the product is effective, giving out free samples is the best way to win over customers. For this reason, all cosmetic companies also provide samples, i.e. items that are given away to prove the quality of the product. Quite common examples of this are packets with creams or a piece of cloth soaked in a perfume. Being almost flat, they can also be stuck between magazine pages with a bit of glue. Perfumes, on the other hand, may be given out in small vials, with mini spray nozzles or in cardboard that contains the fragrance. For all of this, if you don’t like the idea of investing in samples of all your products, only make samples of the products that are the most effective and representative of your brand. This sector has evolved quite a lot and there are always new solutions to be found in it.

The importance of graphics

Look at the shelves of beauty stores and supermarkets. Many brands use the same basic containers, and yet they all look completely different. Some look more valuable, others cheaper, some have a classic look, and others a more modern one. The thing that makes this difference is often the graphics. Well-designed graphics fulfil at least 5 purposes:

  • attract the attention of potential customers
  • make the logo stand out
  • provide basic product information
  • convey the personality of the product
  • provide all legally required information

Get inspired by looking at work done by professionals and always choose a graphical style in line with the personality of your brand. Consistency makes your products recognizable and will gradually make people remember your product.

The best photo-editing technologies

The best photo-editing technologies 900 900 admin

Do you have some cosmetics products that you’re trying to market to potential customers, and have already gotten photos taken of them? There’s good news and bad news. Let’s start with the bad news. Looking at the results you’ve got now, you may be a little disappointed. They won’t have that glossy feel you saw in the pictures on the beauty sites you were inspired by! The good news, however, is that you can improve your images and make them just the way you want, thanks to photo-editing. This term describes all the computer editing that is done after the photos themselves have been taken. Let’s have a look at the techniques we can use for this.

What is photo-editing for?

When film photography was used, extreme care was taken on every single shot, only taking the picture when everything was perfect, so as to minimize the significantly higher development and printing costs. With today’s digital photography though, we tend to come out of a shoot with a large number of shots, because the quantity doesn’t make any difference to the cost. Regardless, even with hundreds of shots of the same thing, it’s still difficult to find the perfect photo for publishing. There’s always at least one small detail that won’t do. Cue photo-editing to the rescue, which can accomplish various things.

Aesthetic improvements:

this is the primary purpose of photo-editing, and a wide range of things are relevant to it, from the texture of skin to the brightness of an object. Another very common aspect of this is changing the background, something that offers room for creativity, as in this case.

Creating effects:

sometimes it can be difficult to effectively capture certain effects in the live photoshoot. Editing can be used to create them instead, as in this image of a spray bottle spraying a cloud of the substance without anyone’s hand being in the shot from activating the mechanism.

Technical changes:

for when the product range no longer includes one particular product, or new products are simply the same but with different coloring.

Legal reasons:

when the photo contains an image that we don’t have the rights to (for example a logo that is not ours), or when it contains elements that could violate someone’s right to privacy (for example a person or the license plate of a car), it’s best to edit it out.

Editing programs: Photoshop

Of the most famous image editing programs in the world, Adobe Photoshop has to at the top, being so well-known that it’s been turned into a verb, “this photo needs photoshopping”, “that model looks too photoshopped”. Photoshop is a complete program for professional use. The official website offers a free version for 7 days, and it be used on all systems – macOS, iOS for iPad Pro, and Windows. If you don’t cancel before your trial expires, you will automatically purchase the license at full price, or at a nice discount if you are a student or teacher. Photoshop is ideal for fixing defects, replacing backgrounds, changing colors, and the like. It has all the photo editing tools to enhance your image. Using it well is not easy, though, and even some professionals who work with pictures of celebrities have made some hilarious mistakes, roughly cutting bits out of models’ hips or publishing pictures of people with 8 fingers. There are many online Photoshop courses and tutorials that can show you how to use the program. Our advice is that, if you’re not a professional photo-editor, you’ll need to dedicate at least one or two hours a day for at least one or two months to practicing if you want to achieve results of a certain level.

Editing programs: Lightroom

Made by Adobe, the same company as Photoshop, this program is explicitly aimed at people managing photos in RAW format, from the shooting to publishing phase. RAW files are a kind of image format that that allows you to alter numerous parameters in the post-production stage. Usually considered simpler than Photoshop, Lightroom offers immediately applicable functions such as altering contrast, white balance, and color saturation. As the name suggests, Lightroom allows you to play with the lighting of photos, as well as enhancing overexposed or underexposed images. A free version of Lightroom is available that can be used for a few days, and the cost of Lightroom is much lower than Photoshop.

Free photo editing programs

Do you want to test your photo editing skills? You can start with free programs to see if you can achieve your desired result on your own with Photoshop, or if it’ll be better to save time and hire a professional.

GIMP:

its name standing for GNU Image Manipulation Program, Gimp runs on Windows, macOS and Linux. Once downloaded, you can make use of the various tools available in the tool panel to make the changes you want. On the right of the screen, you’ll also find layering tools.

Paintbrush:

runs on macOS and is mainly for drawing or making small tweaks.

Paint.net:

has the same functionality as Paintbrush but works on Windows.

PhotoFiltre:

as the name suggests, this program can apply filters to enhance images, and can make changes to brightness, contrast and more.

Adobe Photoshop Express:

a Photoshop app that you can use on your smartphone. Download the free version and get familiar with the available tools. Once you’re okay with everything there, you can upgrade to the paid Premium version. This is the ideal app for making simple corrections on the go with your smartphone.

What not to do in photo-editing

Photo-editing is a tool, and thus its effect depends on how we use it. Controversy has often come up over excessive use of Photoshop, which is often used to completely transform the faces and the bodies of models and celebrities, perhaps to display the effect of a product. This is a short-term tactic that crumbles in any confrontation with reality. Today, in fact, people share around anything they see as deceptive, and this includes images that seem to misrepresent the truth, such as comparing a photo of the product on the website and a photo of the actual object (usually disappointing in comparison). The main advice we can give is therefore to use photo editing to correct and improve your images, and not completely transform them. Here are some examples of edited photography that improves the charm of the image without misrepresenting it.

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