A specialist marketing team
dedicated to your beauty brand.
We’ve worked with: Equilibra – Kiko – Pupa – Veralab – Syrio – The Unique Form – Byblos – OVS – Essence – Wycon – L’Erboristica di Athena’s – Biopoint – Botea – Depilzero – Leocrema – Tesori d’Oriente – Acqua alle Rose – Borotalco – Mesauda – Collistar – Deborah – Bellaoggi – BioNike – Naj Oleari – Bottega Verde – Helen Seward – Elgon – Nika – Cotril – Alfaparf – Aqua di Parma – Lierac – Jowae – Hemp Care – Manetti & Roberts – Rybella – Beauty Sun – Costume National – Carrotsun – Cholley – Rima d’Acqua – Terme di Saturnia – Milace
The problem we solve
When a beauty brand starts to grow, its communication and marketing needs grow with it, often faster than the resources available to manage them internally.
Building an in-house team requires time, investment, and a deep knowledge of the industry, while relying on a generalist marketing agency can result in a significant waste of time and energy. A vertical agency specialized in beauty, on the other hand, already knows the industry’s language, market dynamics, and critical challenges: this allows for an immediate focus on effective strategies and concrete results.
At Studio Concept, we aim to meet exactly this need. We have been working exclusively in the beauty world for over twenty years. We know the sector, the production supply chain, the specialized languages of communication, and the right strategies to adopt based on each brand’s goals.
We also offer all the integrated specialized services of a beauty communication agency:
- Strategic brand consulting
- Branding
- Packaging Design
- Photo and video production
- Online and Offline ADV
- Generative AI production
- Social media marketing
- E-commerce web development
When we start working together, we are already up and running.
A vertical team, with real expertise in every area.
General Management
- Guido, founder and management. Building growth paths for beauty brands for over 25 years.
- Tonino, founder and head of photography department. On set for over 25 years, with a technical vision built entirely within the beauty world.
Strategy, Design & Branding
- Eleonora, specialized in skincare and toiletries, packaging design, communication projects, visual identity and materials, content production, web design.
- Chiara, specialized in the haircare world, packaging design, visual identity, communication projects, point-of-sale materials, social content, web design.
- Leopoldo, specialized in the selective skincare and perfumery world, packaging design, advanced communication, catalogs, social content, event creativity.
- Giulia, specialized in the beauty supplements and accessories world, communication strategy, packaging design, visual content production, social media strategy and content.
- Serena, specialized in the make-up world, packaging design, visuals, shooting management, communication strategy, social media strategy and content, web design.
- Andrea, specialized in brand strategy and building, integrated communication, strategy and management of advanced advertising and social media projects.
Photography & Visual Production
Two in-house production studios, equipped with multiple sets for still life and video productions.
- Matteo, photo, video, and 3D modeling, produces and post-produces content for campaigns, e-commerce, and social media, with 3D modeling integration.
- Claudio, photo, video maker, and AI producer, from product still life to campaign shooting, with AI integration when needed. All in one.
- Caterina, advanced photo post-production, ensuring every image turns out exactly as it should.
Digital, Social & Web
- Giuditta, SMM and Ads specialist, strategy and campaign management for beauty and skincare brands.
- Giacomo, senior web developer, web architecture, e-commerce, and complex website development: he knows no technical limits.
- Stefania, web developer, content optimization, privacy, and integrations specialist.
- Jacopo, advanced photo post-production, ensuring every image turns out exactly as it should.
Content & Account
- Federica, copywriter, writes copy that works. She doesn’t just care about it looking pretty.
- Marina, account and sales, the point of contact between your brand and the entire team. Always.
Corporate Well-being
- Vanilla, head of morale and emotional support, a permanent presence in the agency. Specialist in involuntary pet therapy and lowering deadline-induced stress.
Our method
A method that tells us what to do, even before we do it.
Over time, we have developed a method that allows us to analyze every brand in depth, understand its real needs, and identify the most suitable strategy before activating any creative or marketing levers. Every project is born from a precise and structured analysis, not from mere intuition.
Step 1 – We get to know each other
Together, we analyze your brand and understand your goals.
Step 2 – Tailored strategy
We define activities, the skills involved, and collaboration methods based on your real budget.
Step 3 – Operational launch
A team already specialized in the beauty sector, ready to work on your brand right away.