Advertising, it is now known, is the soul of commerce, but today, in the digital age, the ways to promote an activity have changed completely. Now we talk about digital marketing, a field that has in social media and blogs two essential tools.
Also, activities in the field of beauty, to expand the pool of customers, are required to make the best use of these channels by collaborating with communication agencies.
Riuscire a interagire con i follower è estremamente utile sul piano promozionale, in quanto permette di guadagnare più velocemente la loro fiducia.
Being able to interact with followers if until some time ago we followed a business model structured around the product, the current reality requires a model based on experience.
Identify your target audience
Identifying the target audience is a priority for any beauty-focused activity. Messages transmitted through marketing strategies should only reach people potentially interested in trying a service or a certain product.
If the idea is to present new customers with a special promotion valid in a certain period of time it would be completely useless to inform even those who already are. Using so-called “ad targeting” means showing messages on social media only to users who could actually take advantage of it.
This, in several cases, results in an increase in the number of clicks on the platform. And conversions will be positively reflected on sales.
Choose the right social media for your business
Generating a greater volume of sales, and seeing revenue grow, is a goal that any brand engaged in the beauty industry should look forward to.
Entrusting promotion to social media is currently the best way to quickly increase popularity.
This is provided that the choice of social media is not random, but dictated by needs. Facebook Instagram, Pinterest and TikTok can become excellent tools to make yourself known and spread your message.
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Instagram for visual promotion of your services
Instagram is the perfect social for those who want to use a form of communication focused on images. For Instagram to” work”, attracting the attention of new customers and managing to retain those who have already used the services or products, it is necessary to make regular publications over time. Whether it is images or videos, it is by focusing on quality that the desired results will be obtained. Better still would be to accompany the images with short texts, and make use of hashtags. In this way the follower Instagram Stories are very important. Thanks to the latter, some aspects of the activity conducted will be shown to the recipients, presenting the team or indicating which products are available.
Facebook for community building and review management
Facebook is undoubtedly one of the most successful social networks. A constantly growing pool of users that lends itself well to the growth desires of cosmetics brands.
Also in this case, for the results to be as expected, it is necessary to organize in detail the promotional strategy. Posts, in addition to presenting useful and diverse content, should be planned to keep the page always active. When you believe you have published a particularly good post, Facebook Ads will allow you to sponsor it through advertisements.
Facebook is the ideal option for which companies? For companies that resort to advertising campaigns aimed at enticing to contact those who want to spend a certain budget in well-being. Always using this social it is possible to sponsor a specific event or take advantage of lead generation to go in search of potential customers.
TikTok to create fun and engaging content
Even TikTok is now an established reality in the field of social networks. It is enough to remember how the App was downloaded by over 3.5 billion users in mid-2022 to realize its reach. TikTok allows you to record music accompanied by background music, make stories, create photo carousels and create live videos.
A company active in the field of beauty will be able to take advantage of it to promote itself, always paying attention to regularly publish new contents.
Use influencers to amplify your visibility
Fundamental for customer loyalty are the testimonies issued by those who have already had a direct relationship with the company. Testimonials can also be integrated into a digital marketing strategy. Monitoring feedback and making good use of it for future campaigns is definitely helpful.
Monitoring feedback and putting it to good use for future campaigns is definitely helpful.
But it is above all the influencers who guarantee excellent visibility. Their power over followers, and the ability to make a particular product trendy, must be taken into due consideration. By influencing the buying decisions of followers, influencers could positively influence the sales of a brand.
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A company specializing in beauty products, or a startup that wants to promote a new line, could invest in paid advertising.
Facebook Instagram is an option available on both Facebook and Instagram. Compared to organic posts (therefore unpaid and sponsored) it will be easier and faster to reach customers.
Offer exclusive promotions to your followers
Exclusive promotions are another effective strategy to push potential customers to buy a product.
These may be periodic promotions on the entire catalog, on specific categories or individual items, but also flash offers, limited in time but characterized by rather high discounts.
Studio Concept Social Services and Packages
Studio Concept, an agency that has chosen to specialize in Beauty & Cosmetics, offers a series of integrated social services for beaut marchi brands and companies that make products for make-up and beauty.
Thanks to its 20 years of experience, it provides its customers with the tools necessary to optimally manage social channels. From the production of images and videos to useful strategies to launch a start-up or consolidate an already active brand, the tailor-made packages offered aim to make a brand more recognizable in the eyes of consumers.