Our still life is not limited to the product. At Studio Concept we believe in complete cosmetic product communication, that’s how we get there.
Indice
The importance of design in the professional hair industry
One only has to visit a few dedicated stores to realise that professional hair care has one of the most comprehensive offers. The advantage of choice translates into a real challenge, especially for the more acerbic brands on the market.
Here it is the glance that makes the difference, effective design is that which intrigues the target audience in a few moments. Graphics are not only asked for pleasantness, a professional and targeted approach is indispensable. Packaging must combine style and effectiveness, the result helps to stand out.
Communication and style: key elements for professional niche brands
With hair care being one of the spearheads in today’s cosmetics, there are many brands offering quality in the service of professionals. Emerging brands and small companies require a targeted approach. Here are the key points.
Identify your target audience
Each target has its own communicative register, understanding its needs means learning how to propose solutions. Analysis work is therefore necessary; this allows the brand to be modelled around its audience. If analysis is lacking, even a valuable campaign may not bring the desired results.
Starting with a survey is one of the approaches that can provide the most consistent feedback. Although the amount of data requires more effort, the direct survey is more effective, especially in a professional environment. Tools such as Google Analytics require less effort but are just as good at aligning the message to the audience.
Develop a unique brand identity
What are the values that characterise the brand? Answering this question is a great way to start drawing distinctions from competitors. Professional hair care is fuelled by shared ideas, outlining a defined strategy is the useful approach to distinguish one’s own from others.
Green approach, attention to ingredients, prestige quality are just some of the values that can identify the brand. When considering the professional cosmetics market, practitioners can thus associate the brand with the most suitable product range for each project. Experience helps the professional to select the best and associate it with the respective brand.
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Packaging design
The creative concept is the result of a design that describes the shape of the brand. This presupposes that each element reflects it consistently. Colours and layout, but also the choice of styles and fonts, are just some of the features that characterise the product to distinguish it from all others.
Even the most effective formula needs equally strong graphics, the aim is to capture attention in the moment of a choice. There is not only aesthetics, utility and eco-sustainability are the elements that capture the public. Finally, there is the clarity of communication, the customer is not satisfied with classic claims but prefers content.
Opening social profiles
The right phrase, combined with the perfect shot, can ignite the spark of interest and steer you towards the path of conversion. Product communication is pure strategy, especially when the target audience is hair beauty professionals: you need content that can reach them and generate interest.
Brand strength is also assessed through the usefulness of the content posted in the social sphere. A useful approach can arouse the interest of insiders; for example, the brand can introduce daily posts describing the areas of use of individual products. Photography but also video and words are powerful tools, you just have to know how to use them.
Helen Seward: a success story in professional hair design
A reference in the world of cosmetics and style, the brand is one of the most vibrant collaborations for Studio Concept. The cuts and colours of the 2024 trend are the protagonists of ON STAGE, a perfect team effort.
Brand-aligned messages, multi-channel communication, intriguing rumours, videos and targeted articles are part of a perfect strategy. Multimedia is accompanied by striking photography, the effect is to excite but also to amplify interest. Behind it is the strategy ranging from social media to influence marketing, getting there is the result of high professionalism.
The art of still life: how do we enhance professional hair products?
From product preparation to lighting design, every shot is an exercise in style entrusted to visual communication professionals. Perfection is not enough, it must be aligned with the brand concept.
Still life trespasses into fashion photography, colours and hairstyles are the centre that tells the story of the collection. The narrative is entrusted to the fashion set, this is trendy. The approach to still life is clean, leaving little room for post-production. The secret lies in the perfect shot.
In the dynamic world of professional hair care lines, the success of a niche brand is built on excellent design and targeted communication that reflects the expectations and needs of a demanding audience.
At Studio Concept, we demonstrate through our innovative approach to still life photography and packaging design how a well-curated image and a coherent visual narrative can enhance the perception of a cosmetic product, making it stand out in a competitive market.
