Back to the future or nostalgia for a recent past? AI and Still Life can find their meeting point, we at Studio Concept love to seize the real opportunities.
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The importance of product images in e-commerce
Around 60 billion euros and a growth prospect that is confirmed year after year, here is a significant nod to the reality of e-commerce in Italy. Worldwide figures only confirm the constantly rising trend.
Where online shopping has to do without the tactile and olfactory sensation, virtual cosmetics can only rely on the power of images. This is where the emotional game starts, suggestion becomes the key to personal taste. Studio Concept stands out in cosmetics marketing, supporting brands in the construction of a coherent and seductive image.
Daring is important but it is necessary to do it with reality, here lies the challenge of a photograph that becomes a link between the product and the customer’s needs. AI is useful but remains a tool, the reference is in still life.
Artificial Intelligence in product photography
Gone are the 3-day timescales for processing a satisfactory product photograph, AI works at regimes of 3 seconds per shot. The result is the processing of thousands of photographs within once unthinkable deadlines.
Studying light, preparing the set and polishing the product might seem like mere anecdotes from the past. Artificial intelligence has revolutionised the way cosmetics are captured and presented to the potential customer. In fact, now you don’t even need to have the packaging ready.
Today’s neural networks work out the ideal setting, the perfect light and the product image that fits all the SKUs in the catalogue. The potential is high, the tool is powerful, but it is just as effective when combined with expertise. Experience makes the real difference.
Practical applications of AI in product photography
The biggest impact lies in the dramatic drop in costs, this is not just about setting up the photographic set. Artificial intelligence makes it possible to gauge the market’s interest in a sample, even before it is made. Production thus focuses on what sells.
Technical perfection has always been a simple part of the job, still life works when there is consistency between the brand concept and its representation on the set. Artificial intelligence offers simultaneous processing of multiple shots, the result is adherence to the required style.
The applications of AI are many, the creation of realistic 3D models being among the most useful in online sales. While the target audience used to be satisfied with even 3 product photos, current expectations go even beyond 8 shots. The 3D model responds to this need for interaction.
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Impact of AI on online sales
If reporting the percentages returns a snapshot even closer to reality, the impact of AI translates into a 30% increase in Click-Through Rate (CTR) for a good +20% in transactions. Need we add more to the obviousness of this data?
Yet, what seems obvious is not at all so in the reality of the online market. Delving into what’s behind it is the way to use artificial intelligence as an effective tool, without demonising it but rather training it to make the most of it.
Who would trust an agency without evaluating its work? Here is the extent of the choice totally oriented towards artificial images. The graphic level may fool the eye, but is it perceived as reality? Discovering it on your own e-commerce is an unthinkable risk.
Challenges and ethical considerations in the use of AI for product photography
Artificial intelligence can be a Medusa with a bewitching attractiveness, getting lost in its gaze alone can petrify business. Competition in cosmetics cannot allow this, the attractiveness of the tool hides some unresolved aspects.
The legal component is one of the risks, the AI can propose copyrighted images or even create content that infringes on consumer rights. The ethical issue can translate into concrete but above all costly legal damage.
Generating truthful content is not enough. Real snapshots are needed, customers ill tolerate the mismatch between what they see and what is delivered after the transaction. The result is an increase in return rates. Underlying disputes are the stumbling block to climb, the borderline between tool and final solution is the real challenge.
Photographs for cosmetic products on e-commerce by Studio Conceptsnc
Our experience guides us towards a positive interpretation. We do not see AI as the evolution that will supplant the magic of visual communication, neural networks are the tool at the service of an image with even higher potential. Emotion can become easier.
The core lies in the strength of an image that conveys the product to the customer, arouses their real feelings in a content that arrives instantly. What changes in our concept of still life? Absolutely nothing, our eye will continue to suggest what really works. Photography is the art of illuminating reality, even if augmented by artificial intelligence.
