High resolution product photography [HQ]: what to know?

High resolution product photography [HQ]: what to know? 900 900 Studio Concept S.r.l.

Doing still life is interpreting the cosmetic product to enhance it in the eyes of the customer, we at Studio Concept believe in the power of detail. Technology and experience come together in the service of high resolution.

Importance of high-resolution product photography

In the classic magazine as well as in a social post, still life captures the customer’s attention but only if there is quality work behind it. Study of themes and attention to colours are important, but the definition of the image comes before everything else.

The perfumery is the place where the customer can touch the cosmetic by hand, assess the details from texture to packaging and grasp every aspect. Photography is entrusted with the task of conveying the same experience, hence the high-resolution images.

Still life is not only an expression of the product but there is also pleasantness in the forms, working in HR gives a naturally pleasant feed back. The eye wants its share.

What does it take to photograph in high resolution?

The approach to product photography can only be professional, technical preparation and experience are the two sides of a winning coin. A high resolution image comes from a careful choice of equipment, knowing the tricks of the trade is important. Lighting also plays its part, studying the light helps to create a homogeneous line of shots. Then there is the maniacal care of the shooting set, this is the real trick to excellent post-production.

Essential equipment for still life photography

A DSLR camera is, for sure, the still life professional’s best friend. But let’s be honest, even a smartphone with quality optics can deliver some pretty good results. The camera has all the possible adjustments on its side, it is certainly ideal in the professional field.

The 50mm could be described as the perfect lens for still life work on the product, certainly the distances are short so the lengths between the lens and sensor should not go too far. The high resolution may require some macro shooting, the focal length tends therefore to be even shorter.

Having the right equipment may not be enough, you need to know the tricks of the trade. A common mistake is to rely on autofocus even in studio still life photography: nothing could be more wrong. Just use a tripod and the remote controlled shutter release, this allows manual focus adjustment.

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Lighting techniques for the beauty sector

The perfect light is a game of trial and error, slight shifts, shadow study and definition. The trained eye and the experience of the master manage to create the alchemy that results in perfect definition. High-resolution photography is also about light.

Listing equipment such as softboxes, reflectors, umbrellas, filters and diffusers might also be trivial. Much more valuable are the differences in the field, understanding the importance of each individual element can really help to capture the added value in a quality shot.

Practice has a lot to teach. Just by repeating the shot with and without the diffusers, you can see the difference in line definition. You realise how important light proves to be in the rendering of a high definition photograph. The flash must be trained.

Post-production and retouching

Repetita iuvant: the perfect shot is the secret of excellent retouching; this should be the mantra of every image professional. Working in high resolution allows you to stress every single detail, including the hated and omnipresent dust grains. That is why maniacal preparation.

Graphic processing is a real separate job, here saturation and edge adjustment can become perfect. White can be restored to the perfection of 255 and every shot can be aligned to the parameters defined for the standard brand. AI is important here, but the sensitivity of the professional is even more so.

Shooting on a white backdrop offers great customisation options, retouching of course allows the variation of backgrounds to adapt the shot to various publication contexts. The image quality is preserved, the feel of the content in HR changes.

HQ photo for Brand Beauty Kiko Milano

The texture of the product seems to cross the image barrier into a real touch, here the impact of high resolution literally pierces the threshold of perception. Studio Concept brings detail back to the centre.

Ensuring the same attention to detail in the bulk shots as in the full line family, the work for Kiko Milano aimed to render the detail in the image even better than in reality. The still life here is called upon to enhance the product.

The detail brings out the shine, the summer finish creates an eye-catching play of colours with the cerulean of the packaging. The still life communicates in HR, at a higher level.

In a world where the image is the first point of contact with the customer, high resolution still life photography plays a crucial role in the cosmetics industry.

At Studio Concept, we believe that every detail counts: capturing the essence of a product means enhancing it in the eyes of the consumer, turning a simple photo into a visual experience that anticipates physical contact with the cosmetic.

Through a perfect combination of technology, experience and creativity, we strive to offer shots that not only enhance the quality of the product, but bring it to life, making each image an invitation to touch, to try, to choose.

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