An inclusive approach affects conversions, that’s a fact. Understanding this helps us understand the market. At Studio Concept, we translate it into messages that reach people through graphics and communication in the beauty sector designed to be accessible and representative. Understanding is beneficial, and here’s why.
Indice
How Studio Concept snc promotes inclusive cosmetics through the lens
Taking them seriously is the first step. In the past, this was not the case, and the cosmetics industry missed a great opportunity. Unfortunately, we are considering a recent time. In 2016, 70% of Afro-Asian women said they did not see themselves reflected in mainstream cosmetics.
The reality has changed, and inclusive culture has found an interesting source in cosmetics. Photography is a play of light for those who can observe it, but it can also be a source of discussion for those who can only listen. Talking about your shots is a way to bridge the gap.
The product is no longer the detail that stimulates curiosity in the courtship game between seller and customer. Photography puts cosmetics at the centre, representing their characteristics in a clear but above all simple way. The best thing is that it succeeds with all the colours of the world, without exception.
Still life techniques to enhance cosmetic products
Product photography is inclusive in itself, translating cosmetics into a representation that communicates in the blink of an eye. The choice of subjects can be more inclusive, with the art of lighting pushing beyond the barrier of common opinions.
Men’s skin is different from women’s, as is the colour of people in every corner of the Earth. Still life can only make strategic use of light, capturing a captivating but always realistic snapshot. Professionals do not raise masks, they remove them.
Colours will save the world, but so will inclusive photography. Photographing bulk on very dark skin can be a stimulating challenge, but it is also an opportunity; the photographic eye can create interesting effects. The rest is technique, choice of settings and professionalism. We prefer to add the passion that comes with great change.
Photography with models: representation of diversity and inclusivity
Inclusivity exists if the cosmetics industry is ready. Here, we will limit ourselves to describing what is useful for an inclusive image. Preparation is needed, and pushing marketing beyond the barrier of perfection is not for everyone. From make-up artists to photographers, inclusive photography requires the commitment of every professional.
Ages vary, shapes do not conform to the norm, and gender interpretation also changes. Finally, because this is stimulating. Photography helps break down creative barriers and overcome clichés. What is behind it? Not the usual good intentions, but a significant portion of the customer base.
Models, yes, but not only. Diversity is an asset, but inclusive brands also have the courage to offer the product on its own. Expanding the palette opens up cosmetic variations, perhaps associating them with images of different skin tones. Producing only for Afro-Asian skin tones is prehistoric and certainly not inclusive.
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The role of packaging design in the visual communication of cosmetics
Practicality of use is inclusive, and so is product photography when it highlights its value. Easy opening and simple readability of instructions are details that affect the everyday experience, and photography can emphasise this.
If the target audience has specific needs, inclusive communication seeks to respond to them through a careful photographic eye. Highlighting a QR code, for example, shows attention to those who will use it, but also emphasises the brand’s particular commitment. This triggers effective word of mouth.
Inclusive design comes at a cost, requiring a departure from more affordable standard designs. What might appear to be a disadvantage is actually an investment with a significant ROI. It is no coincidence that there is a 64% conversion rate when the advertising tool is inclusive. In cosmetics, listening is advertising with added value.
Web and social strategies to promote accessible and inclusive beauty
The real revolution lies in language. “Leave no one behind” is much more than a motto. The market demands it because society is changing. The United Nations’ 2030 agenda sets the goal of reducing inequalities.
The web and social media are the channels most attuned to innovation, and the revolution in cosmetics is breaking down the barriers of convention. Who said that foundation is only for women’s skin? The formulas themselves include solutions suitable for everyone. Beauty has no gender; it is a right.
The new can be frightening, and that is the challenge. But light illuminates perfection as well as diversity, and the trick is to show that they are not so far apart. Cosmetics are like photography, fluid and able to adapt to change. At Studio Concept, we welcome this challenge.
Inclusivity is an invitation to look at beauty in its entirety, embracing every nuance, age and identity. Photography becomes the ideal tool to give voice to this plurality, transforming every shot into a message of belonging.
At Studio Concept, we firmly believe in the power of images to build bridges. We are committed to enhancing reality in all its forms, supporting brands that choose to embrace change. Because representing everyone simply means enriching our view of the world and making cosmetics a truly welcoming place for everyone.
