How quality photographs increase sales

How quality photographs increase sales 900 900 Studio Concept S.r.l.

Taking a product photo of a cosmetic is simple, making it work is not. We at Studio Concept offer effective know-how in still life. Here are the reasons for quality.

The importance of high quality images in Beauty and Cosmetics

The eyes dictate about 90% of the choices we make every day, you only have to stop and think about the last shopping spree to realise this. Beauty marketing feeds on images, they are the sap from which to draw an effective brand strategy.

The language of images is instantaneous, the brain takes a fraction of a second to acquire and process visual information. This allows us to drive safely but also to choose the cosmetic that best meets our beauty needs. Images are a tool as powerful as they are fascinating.

Quality is the link that unites the perception of beauty with that of the real thing. The target of online cosmetics is the same customer who goes to the perfumery to test the cosmetic, it is up to quality photography to make sure that the gap between real evaluation and virtual testing is bridged.

Key elements for effective product photography

The boom in technology has meant that professional photography can be taken from a smartphone, or at least this may seem so. An image that appears ideal may in fact not be so for search engine indexing. The photographic eye can distinguish creations that work on the web.

Without going into technicalities, the careful choice of camera and optics is strategic for definition and depth of field. The attention of the target audience can be conveyed by an image designed to arouse interest. The potential customer interacts with the image, so the zoom replaces the sense of touch. Sharpness is therefore essential.

Associated with visual quality are more technical aspects, one of the most crucial being the extension of the image file. The .jpeg is the most widely used standard online, it conveys millions of colours through a format that is slim in terms of MB. This translates into a smoother, therefore more effective image.

Contact us for more information on our services

The influence of images on brand perception

Brand awareness is nothing other than the awareness that guides customers to choose their brand. Getting there is not easy, the beauty machine churns out new brands all the time. Images can be an ally in getting noticed over all others.

The eye perceives light and translates it into an image. This brief introduction is enough to consider how perfect lighting can be able to make the brand stand out. Detail becomes the protagonist in much product photography, making it appealing and therefore more attractive to memorise.

Field data confirms how images are able to influence the perceived quality in the sales funnel. A snapshot that adheres to reality ensures greater satisfaction with the brand as the customer perceives its consistency. All this is good for sales, the favourable ROI confirms this.

Visual strategies to stand out from the competition in the beauty market

The principle is to follow the standards but without conforming to the masses, standing out from the rest means having the courage to dare and succeed in doing so in tune with the taste of the target group. Yes, the task is not easy and that is why the quality image commands over all others.

As much as the rule of thirds is one of the basic axioms of incoming photography, it does not do enough if there is a lack of coherent vision behind the shot. The image must be designed to inspire, perhaps by offering several perspectives of the product in one shot.

Considering the F-rule for attention on the web, even the most attractive image may not have the desired effect if it is not positioned in the right place on the page. Then the correct alt tag is needed, this must describe the content while remaining friendly to automatic indexing tools.

Case Study: Success with high quality photography

The experience with KIKO engaged us in a multifaceted still life. The choice of flying photography here places the emphasis on bulk detail but above all on the packaging which distinguishes the brand. There is no lack of ambient photography, it enhances the range thanks to a post-production that is attentive to reality.

The quality of the image makes the difference in the demonstration of packaging design, Bottega Verde’s mission is the constant that stands out from the details in the photograph. The choice of green underlines the importance of the icons to certify the green essence of the entire line. Here our work distinguishes the brand by its distance from synthetic chemicals.

The photo set for HS Milano is an example of the relationship between the cosmetic and its context. The packaging of the sun line combines the essence of the brand with the natural versatility of use. Quality becomes real.

High-quality photographs are a fundamental pillar for success in the beauty and cosmetics industry. It is not just about capturing the image of a product, but about telling its value, identity and the emotion it wants to convey. A well-designed image attracts attention and increases the perception of brand quality and directly influences the customer’s purchasing decisions.

At Studio Concept, we believe that every shoot should combine aesthetics and strategy, turning an image into a powerful marketing tool. Investing in professional photography means standing out from the competition, building trust and increasing sales. When quality meets creativity, the result is not just a photo, but an experience that leaves its mark.

    Contact us