Customised product photos vs. stock images: differences?

Customised product photos vs. stock images: differences? 900 900 Studio Concept S.r.l.

Cosmetic still life helps us capture quality, we at Studio Concept believe in photography that works. Knowing how to recognise it is important.

What are Stock Photographs?

Whether vector content or pixelated images, stock photographs are among the false friends of visual art on the Web. The use of these representations is quite common in cosmetics, they are versatile tools and often particularly beautiful.

False friends, there would be no other way to describe photographs that are open for everyone to enjoy. There are several containers of them on the Web, it only takes a few steps to find shots of all kinds. There are, however, legal aspects to consider, one of which is the copyright on the image.

It is worth checking carefully before publishing a stock photo. This type of image can be produced by artificial intelligence and the results are often far from infallible. Then there is the question of quality; the output on the site may not turn out to be as expected. Stock photographs are a low budget option, useful but to be handled with extreme caution.

Advantages and disadvantages of stock images for branding

Accessing one of the thematic portals is a matter of a few clicks, practically anyone can find the image that suits their communication needs. Yes, it is simple, except that it is rather risky. The advantage is there because costs are reduced, but is it really worth it?

The rule of lightning only applies to customised photographs, for stock shots it pays to think about it a bit more. Almost always royalty-free, images can also be purchased by others. It goes without saying that it will also be easier to find them on competitors’ sites.

Having found the stock image, a minimum of customisation is indispensable. Here the graphic work must take into account the logic of indexation, the AI is often affected by bias that discards even the most fitting images. All it takes is one misplaced detail and brand visibility is put at risk.

Contact us for more information on our services

Customised photographs for website: added value for brand identity

It is true that costs can rise here. Setting up the set takes a lot of time, then there is the equipment and the inevitable post-production work. Customising shots is not the option open to everyone. There is more to look forward to, commitment pays off.

The customised shot is not limited to exclusive branding, quality photography is the tool that proves itself capable of telling a story. The sense of the shot succeeds in conveying a content, thus resulting in a product that is usable but above all appreciable by the visitor. Quality is noticeable at a glance.

Customising ensures the precise relevance of the photographic work to the theme of the portal. The eye perceives the quality of the shot, appreciates the care and transfers the concept to the quality of the product. Where emulating is now the rule, standing out is the real added value. Conversions speak for themselves.

How images influence the connection with the audience

Image is the fastest communicating medium, it arrives at a glance and decrees interest in the product. It is a powerful medium, only if entrusted to competent hands. It is not enough to have a good photographic eye, the right shot must be designed.

A practical example may serve, perhaps considering a generic shampoo. Immediately the focus would be on the packaging and the lighting study to achieve a result in line with the e-commerce graphics. There is one detail, visibility increases if the shot portrays a person using the product.

So far photography is craft, but then there is storytelling. It is necessary to study the brand and grasp its points of encounter with the target, this is the starting point for enriching the shot with narrative. The effect must feed an emotional approach, close to the customer. Photography becomes connection, the message arrives.

Personalised cosmetic product photographs by Studio Concept

If photography is the art of giving words to light, still life is the genre that entrusts the message to the product. The times of cosmetics call for an incisive approach, the public is bombarded with content so emerging becomes even more difficult.

Standing out is the key to successful communication, it is no coincidence that we opt for a direct brand study to ensure incisive photographic work. We pay attention to detail, avoiding the slightest imperfections is the most effective way to gain optimised visibility. The quality of the shot does not fear indexing tools.

Playing with bulk photography, glossing over material still life, is only one option. For us, cosmetics is living matter, the image is at the service of a product that knows how to communicate. That is why customisation never disregards quality post-production, the shot can really come through.

In an increasingly visual digital world, personalised photography is the key to creating an authentic connection with your audience and standing out from the crowd. Images are not just an aesthetic medium, but a powerful communication tool that tells the story of the brand and its products.

At Studio Concept, we believe that every shot should be unique, with attention to the smallest details to maximise the quality of the cosmetic product. Rely on our experience to transform your ideas into evocative and unforgettable images, capable of conveying emotions and creating a deep bond with your target.

    Contact us