Why do product photos increase conversion rates?

Why do product photos increase conversion rates? 900 900 Studio Concept S.r.l.

Our experience in still life offers a privileged point of view, we at Studio Concept take care of the image of the cosmetics we sell.

The importance of visual content for eCommerce

The human brain is a visual machine, and it is no coincidence that 90% of the information it processes are images. If it is true that cosmetics can be touched but above all looked at, visual information cannot but be an essential element. Selling online means showing.

According to the Adobe study, it takes only 50 milliseconds to trigger interest. The eye-brain system then takes less than a second to discard the website it does not consider of interest. This requires visual strength on the part of the sales portal, the aim being to convince at first glance. Buying, online, passes through the eyes.

How images convey brand identity and professionalism

The photographic cut is a detail that does not escape the eye. Whether more or less consciously, the technique used is the character that distinguishes the shot. The artistic image conveys the concreteness of a signature aiming high, which translates into quality branding.

The eye scrutinises the product, the photographic quality itself becomes an attribute and affects the reputation of the brand. Photography is asked for consistency, the image has the task of nurturing brand values and credibility. Presenting oneself at one’s best translates into offering the best, this makes up the identity of an established reality.

Creating instant confidence in a sceptical digital environment

Six out of ten consumers stop at the image of the product before moving on to its description. It is no coincidence that the mismatch between the product and its image is one of the main causes of failure in the online sales process. The detailed image is honest.

The cosmetics industry is experiencing dizzying figures in the age of the gigastores, thousands of “exclusive” lines scroll by, almost all similar to each other. This is the aspect that undermines trust, the customer is addicted to a flow of information that he finds scarcely credible. This is where the premium image emerges and its value becomes real.

The importance of responsive images to improve user experience

It is estimated that at least three out of every four purchases take place from mobile devices, after all, smartphones and tablets are the most present at the time. Producing responsive images is therefore the rule as it guarantees optimal performance when used on devices of all types.

Fast and sharp, product photographs prove to be versatile in their use. The browsing experience tends to be compressed as the conversion game does not allow for the additional. The responsive design ensures precise usability, so the potential customer finds a reliable tool to make a quick and effective choice wherever they are.

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Multiple images for greater customer involvement

If still life is the art of looking from the eye of the seller, online conversion is also about real, objective information. The potential customer aims at the comprehensiveness of the image to get as much information as it can convey. Multiplying images therefore increases trust.

Different perspectives, association of the bulk image with the still life of the packaging, snapshots of the complexion are all material that reinforces confidence in the chooser. The brand appears in its solidity if it offers the product in every detail. Online commerce thus overcomes the barrier of the screen and approaches the physical experience in the perfumery.

How professionalism and perceived value influence customer loyalty

The speed of the first impression is one of the critical elements, conversion rates increase proportionally to the speed with which the eye promotes the product image. Quality photography is an indication of a solid message, hence the consistency of choice.

The concept is valid for big brands but especially for brands entering the world of cosmetics, investing in quality images brings a gain in terms of brand authority. If communication is about conveying perceptions, product photography can reinforce brand awareness. Cosmetics captures because it is strategy in communication.

The impact of images on conversion rates

75% of online purchases start with images, 90% of users decide to buy only after viewing the object in quality photographs. Numbers alone are indicative of the historical shift from the word method to the image method. Knowing how to show means leading the target to conversion.

The formula only works when quality is combined with reality in the representation, the target audience perceives consistency between the image and the product. Forcing the balance towards the attractiveness of the image may increase conversions but leads to higher return rates. Consistency, that is the magic word to ensure that quality cosmetics translates into an image that sells.

In online commerce, images are an essential tool for communicating value, identity and reliability. At Studio Concept, we believe that every visual detail must be designed to inspire confidence, convey emotion and guide the customer towards the right choice.

Quality photography is not a luxury, but a necessity for those wishing to stand out in the competitive cosmetics market. With the right balance between aesthetics and realism, we can help you turn your product into a memorable visual experience that will convert and retain your target audience.

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