Cosmetics shifts its focus and the market is now aiming at true well-being. Marketing in cosmetics allows us to capture its strengths and anticipate change, we at Studio Concept promote beauty.
Indice
Neurocosmetics: What is it and How a Beauty Revolution is Born
The skin houses almost a million neurons and connects them with over ten metres of nerves, resulting in an impressive density of neuroreceptors for every centimetre of skin. This is where the cosmetics of the future originate.
Psycho-neuroendocrine-immunology might sound almost like a tongue twister, but in fact the branch of medical science is able to describe how hormones and defence cells are in close correlation with the human psyche. Mens sana… more beautiful skin!
Laurent Misery is the professor who coined the term in the early 2000s. He describes a neurocosmetic as any substance that can act on the skin and transmit a message of well-being to the brain. Beauty goes beyond the skin barrier.
What are the benefits of neurocosmetics?
Beauty care goes far beyond appearance; healthy skin conveys a feeling of overall well-being to the body. Cosmetics bring a holistic gain, the care of appearance becomes the most obvious representation of this.
The aim is to grant the conditions for emotional well-being, the beauty of the psyche is closely related to that of the body. Cosmetics caress the senses and communicate the message of well-being to the neuroreceptors in the skin, not only the skin gains.
Beauty and wellness are friends of better health. Beauty treatment can become a valuable support for good mood and, as science teaches, enhance the body’s response to infections and other sources of stress. Beauty heals.
Skin and Brain: the Scientific Dialogue Transforming Skin Care
One only has to look at the development of the embryo to realise how intimately the skin and the brain are connected. They originate together from the ectoderm, which then divides into the outline of the brain and the epidermis.
Therein lies the potential of PNEI in the approach to modern beauty; cosmetics become a concentrate of essential oils but also of peptides with a neuromodulating action. Innovation brings beauty to the centre of a communication between skin and brain.
The limbic-hypothalamic system is the central unit that also processes and controls feelings of well-being from the skin, this communication affects the hormonal well-being and psychophysical sensations of the entire organism. Skin and Psyche are sisters, daughters of Mother Beauty. Here is their secret.
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Innovative Ingredients and Mechanisms of Action
Long gone are the days of hyaluronic acid as a panacea for every blemish, neurocosmetics relies on the potential of peptides. Indeed, small amino acid chains offer extraordinary potential in neuromodulation, for example they can trigger a message of relaxation for the skin.
Communicating the relaxation of the skin barrier means transmitting a positive signal to the brain, which will then produce a relaxation of the subcutaneous musculature. Biomimetic peptides thus succeed in producing a relaxing and anti-ageing effect far more profound than traditional cosmetics.
Essential oils harness the power of stimulating the limbic-hypothalamic system, resulting in a product that is pleasing to the sense of smell and directly effective on the skin. Vitamins stimulate the regenerative and antioxidant functions of the skin, plant extracts support the function of the neuroreceptors.
Wellness and Visual Communication: Beyond Simple Skincare
From a simple concept of outer beauty, cosmetics is increasingly becoming a source of well-being for the whole body. The person becomes the centre of a message that starts with appearance.
Wellness also passes through content and images, communication is called upon to intrigue through a narrative that is not limited to classic textures on the skin or the anti-ageing effect of cosmetics in the past.
Neurocosmetics needs a more inclusive approach, the beauty of the person is part of their harmony in body and mind. The approach can only aim at emotions, language and images must convey a complete experience. Cosmetics evolves together with its communication.
Still Life photographs for cosmetic products
Product photography is called upon to go beyond the boundaries of the skin, the communication of the shot must go beyond perfection to add the harmony that the new cosmetics promise. Here it is the art of storytelling that makes the real difference.
Sensory imagery can stimulate the eye in a path that inspires wellbeing even before purchase. Much lies in the choice of themes and colours, these are the allies of a message that points to balance in a more complete way.
Product analysis, in-depth brand study and a solid proactive approach are the basis from which we start. Technical perfection is the essence, but it is experience that guides our every choice. Still life is also innovation, making it work is our art.
Neurocosmetics represents a new beauty frontier, capable of connecting skin and brain through advanced formulations that stimulate psychophysical well-being. It is no longer just aesthetics, but a profound dialogue between science, skin and emotions, turning self-care into a complete sensory experience.
This evolution also redefines the way cosmetics are communicated: images, language and visual strategies must convey harmony and well-being. At Studio Concept, we know that still life photography is not just a technique, but a means of narrating a product through emotions and perceptions. Beauty is experienced with all the senses, and the way we present it makes the difference.
