Being there makes the difference, the MBW confirms itself as central. In commercial still life or exhibition, we at Studio Concept believe in beauty.
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Milano Beauty Week: a Cosmetica Italia and Cosmoprof initiative
Innovation, research and development are some of the declinations under the banner of beauty. The event is one of those not to be missed, the Milanese panorama is tinged with the colours but also the essences of the latest trends.
The national association of cosmetics companies is betting heavily on an event that every year demonstrates a consistent thrust on the entire supply chain, the occasion is ideal for placing the emphasis on the Italian beauty industry. Together with Esxence and Cosmoprof, MBW is one of the appointments that count.
The heart of Milan is dressed up with a palimpsest entirely dedicated to cosmetics, an opportunity to meet the great realities of the sector but also to discover small and medium-sized production excellence. Events, talks and exhibitions enrich the beauty of inclusive attention.
How long does Milan Beauty Week last?
Events enliven an early autumn dedicated to the latest trends in beauty. The heart of the city is tinged with a packed schedule of events, in a programme that reinterprets some of the most precious corners of beautiful Milan.
There are five days in which the most eagerly awaited appointments take place, with the MBW’s proposals punctuating a particularly packed agenda of events. Workshops, discussions, but also plenty of space for experimentation are the common thread running through the Milanese calendar.
The event promises beauty all the time it deserves, as many of the initiatives are in fact open to continuous use over the course of the scheduled days. Active workshops, for example, run from morning until evening, extending the exhibition to a broader scope.
How much does a ticket to Milan Beauty Week cost?
The event enriches the city in the most inclusive way, the entire week is in fact dedicated to the culture of well-being. The message goes through the opening of the events to the non-paying public, so there are many initiatives with free access.
The meeting of realities in the beauty industry also becomes an opportunity to enjoy some of the most seductive buildings in the context of historic Milan. Not all events are open to free access, however, and for some it is necessary to register in advance as places are limited.
The MBW’s is a true “invasion” of the city centre under the banner of beauty, an opportunity to attract insiders but also to interpret the streets in a special way. Beauty is culture, open to all.
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Contributors and Supporters: founding members and financiers
The event is the fruit of the synergy between the main players on the Italian beauty scene, an example of how a united approach can elevate the concept of quality. Dozens of brands are participating in a project that emphasises a Milan at the centre of beauty.
In addition to the realities of beauty, the collaboration of media partners is a natural sounding board. In fact, MBW offers a solid impulse for the sector, as well as being one of the opportunities to boost cosmetic excellence in Italy.
Cosmetica Italia is the promoter of an initiative involving the Municipality of Milan, the Lombardy Region but also Confcommercio, Assolombarda and other prestigious bodies. Every year, Milano Beauty Week confirms itself as the link between the beauty economy and a city that has always been alive.
Stay up to date with Milano Beauty Week events
Each year, the opening ceremony shows beauty in one of its most captivating forms, the areas of the city centre are transformed into the city stage for the performances of the artists who open the festival. The event introduces a dynamic calendar full of proposals on each day.
Dedicated talks and conferences provide an opportunity for discussion and analysis of strategies in the Italian reality, but also for the annual upgrade on the perspectives of research and innovation in cosmetics. MBW also hosts Dermocosm, the congress dedicated to dermatologists, plastic surgeons, aesthetic doctors and other health professionals.
Fixed workshops and itinerant initiatives, experiential paths, but also initiatives involving the cinema and art in general punctuate the Milanese week in the name of beauty.
Development agency for cosmetics and beauty projects
Being there is the first step; cosmetics rewards professionals who manage to do it right. That is why Studio Concept offers the solutions most in line with the language of beauty. From catalogue design to still life photography, every brand needs a targeted strategy.
Over twenty years of history and great experience in communication that works, these are the basic ingredients. The rest is attention to the brand concept, highlighting strengths and analysing trends to offer a product that makes a difference. As in Milan Beauty Week, beauty is the fruit of excellence.
