To arrive is to convey information quickly and accurately. We at Studio Concept start from the art of still life product photography, express the essence and translate it into concept. We stand by communication that works.
Indice
What are infographics?
Product storytelling can use various channels but not all of them are equally effective. Considering that the user devotes just 8 seconds to the focus of a piece of content, this is the time it takes to show its focal features. Faced with the wide range of proposals in the cosmetics sector, communication cannot but be incisive.
Infographics come to the rescue, they are a smart tool for presenting concepts and data in combination with images. The communication introduces short inputs, accompanied by possible graphs and tables so as to optimise the target audience’s attention spans. Information and graphics come together in a powerful tool.
Benefits of infographics in the beauty and cosmetics sector
Communicative power and effectiveness can be summed up in five simple points:
- Instant communication.
- Better understanding of data.
- Much more involved target group.
- Increased online ranking.
- Call to action in one move.
The strength of infographics derives from their immediacy; it takes a quick glance to grasp the message. Analysing the data upstream allows the results to be shown in a simpler form, this improves comprehension, therefore, makes the target audience participate in the communication.
A quality infographic induces more users to click on the product, which benefits the ranking of the article according to the indexation criteria. If the message arrives, the invitation meets with a greater response.
Using infographics to promote cosmetic products
Image matters, especially when communication is about beauty. Graphic information works simply because it uses a language closer to images.
The beauty industry is based on the visual component, the content is in fact the valid support for the visual effect. The data speak for themselves, infographics communicate the content to 90 per cent of the target audience. One wonders: what is the secret of this innovation?
Its secret is that it is by no means a novelty. From the Neolithic period, we remember rock engravings, veritable infographics with a powerful communicative effect. Images have always been the immediate tool and share the same visual aspect as modern cosmetics.
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Optimisation for social media
Social platforms feed on stories, combining them with infographics enhances communication. The move is the basis of Visual Content Marketing, the strategy that uses visual content precisely to capture the attention of the target audience.
The trick is to go viral, so quality and originality are needed to capture interest and drive sharing. Image power is everything on Instagram but also on Pinterest and other social imaging.
How to push engagement? The image must surprise, only then does it have the power to imprint itself in the memory. Text can be reduced to a minimum, few but effective words are needed. The rest is left to Visual Content techniques, so you can use videos but also memes and GIFs.
Data-driven analysis and improvement
Although their communication is straightforward and simple, infographics are a powerful but truly complex tool. The data supporting them are.
Content analysis is the method that translates audience acceptance into quantity and guides the compilation of an incisive infographic. It is not enough to express the potential of a cosmetic but it is necessary to test how much that communication arouses interest and conversion.
At the basis there must be an analysis of the data on the basis of a defined model, but the information must be prepared to obtain a coherent study. Evaluation is the result of continuous optimisation, only then does the infographic respond to the needs of the moment.
Content strategies and storytelling
Avoiding excess is already a good starting point in the construction of an infographic, especially when the aim is to tell the story of a cosmetics product. The story must engage the target audience but without falling into communicative excess. It must focus on the strong point and make it immediate.
What if there is a lot to say? The answer is not to be boring, you need a story that engages the target audience and conveys useful information. Cosmetics offer many communication cues, for example, you can direct the consumer to the benefits of the product or even to practices for better beauty care. The story must convey content.
Infographics and still life by Studio Concept
Working on images leads us to analyse the cosmetic in order to describe its assets, these become part of a visual narrative. The communicative power starts from the representation, interpreting infographics therefore becomes easier when there is a still life shot at the base.
This is where the infographic elaboration starts, this is how our projects target the concept to be able to hit the mark.
Our approach to the use of infographics in the cosmetics and beauty industry is not just a matter of aesthetics, but a well-considered methodology to ensure that the core message of a product is conveyed effectively and efficiently.
By fusing the art of still life product photography with the analytical precision of infographics, our goal is to create communication that captures the attention and engages the consumer in a matter of moments. Respecting users’ ever-shortening attention spans, we harness visual power and informative synthesis to turn every shot and every piece of data into an engaging story.
