Still life is our language, we at Studio Concept believe in communicating images. Here are the whys behind the message.
Indice
Why is photography of beauty products important?
Aesthetic photography has always been a friend of glossy paper, magazines are its ideal territory. Definition was important and still is, in a magazine or on a tablet screen the image is the product’s communication channel.
Video and text are important but the first impact is made by photography, which is the medium that captures attention at first glance.
The impact of images on conversion and sales
Experience shows that focusing on image quality helps to sell. The reason is to be found in the nature of man, his intelligence allows him to arrive on Mars but his focus does not last more than 8 seconds.
Considering the enormous flow of input from outside, it takes only three seconds to decide whether the product is worthy of attention. The quickest way is through the eye and, if the image convinces at first glance, the sale is easier.
Transmitting product details
Commercial photography offers a tool at the service of the potential buyer, it conveys useful information and does so in the fastest way. Here, every detail of the image participates in its effectiveness.
Colours and materials, texture details but also backgrounds and settings are elements that present the cosmetic. The beauty of the image is not enough, photography is called upon to a pleasing display but above all to effective communication.
Build brand awareness
The design of the service is a basic step, it is no coincidence that the successful shoot starts long before the spotlight is turned on. The brand concept study is the step that allows the graphic elements to be designed in a brand-consistent manner.
Each image belongs to a narrative, this must maintain the point of contact between products of the same line but also remain consistent with the brand story. Thus the brand evolves but does not distort.
Tips for creating eye-catching beauty product photographs
Experience on set leads us to emphasise the importance of a trained eye for a shot that works. Even a simple smartphone is enough to achieve pleasing results, but conversion is a matter of excellence, here are some tricks.
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Use high-quality equipment
We could limit ourselves to recommending a PC-E Micro Nikkor 85mm f/2.8D but the truth is not only in the lens. The choice of equipment is a function of size but also of the shooting environment, experience on set suggests the most effective solution.
Quality is the basic element in both the preparation of the operator and the selection of tools. A perfect photograph cuts down on post-production work and thus reduces man-hours. Higher quality means better images but also lower costs.
Optimising images for different devices
A glance at Audiweb data is enough to realise that the online audience in Italy stands at 43.3 million users. The image is therefore mostly conveyed through digital channels, especially through common smartphones.
The classic 16:9 is not the wisest choice, working on the diagonals may not guarantee optimal rendition. If the RAW shot is perfect for editing, the final product must have a much leaner compression. JPEG can guarantee a smoother rendition.
The correct lighting
Technicalities aside, light is the mother of the shot. Product photography makes particularly clever use of it, the correct lighting is an ally of the most captivating scenes. Natural light from a large window is the best, but it needs to be used correctly.
The arrangement of the softbox as well as the degree of opacity of the background are only some of the adjustments possible on the shooting field, experience and photographic sensitivity make the difference here. What do you need to know? Light can work miracles.
Textures and colours of cosmetics
Online sales are taking the place of the classic perfumeries, cosmetics now passes all through the screen. Buying has become more immediate. But what about the classic live test?
The product photo is called upon to humanise the virtual, there are several expedients that enable this at the blink of an eye. Showing the texture on a neutral background but also the effect on the complexion are some of the most effective ways.
Still life beauty of cosmetic products
Mastering still life means imprinting the strength of the product in a shot that can follow rules. It is not easy to stand out from the crowd, but that is what makes the difference.
Still life in cosmetics is composition but also set photography, artistic description and above all reality. Every project is a challenge, the important thing is to make it happen.
Product photography is an essential tool for communicating the quality and uniqueness of your cosmetic line. At Studio Concept, we know how important it is to create images that speak to the customer and convey brand value with precision and creativity. The beauty still life is only part of the process, but its visual impact is crucial to attracting attention and increasing conversions. Working with industry professionals ensures you get a shot that not only captures, but converts.