E-commerce photography is the skill and art of conveying one’s message through objects, but being able to do so is not for everyone. At Studio Concept we believe in professionalism, capturing it is a matter of choice.
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What does the photographer do for e-commerce?
Not only for cosmetics, the Web marketplace is the new meeting point between customer and company. Opportunities multiply but competition between brands also increases, all at the speed of a click. How much is enough to win over the customer? The simple time of a click.
It is not the one who arrives first but the one who succeeds, herein lies the meaning in the choice of the image professional. Considering today’s technologies, e-commerce must entrust the entire message to the conceptualisation of images. Colours and nuances, juxtapositions and plays of light aim to compensate for the sense of touch and smell.
There is therefore a need for a highly specialised professional in product photography. The photographer studies the brand, grasps the stylistic concept, analyses the line and creates a homogeneous photographic product for each object. Careful preparation of the shooting set and experience in the field are needed; the Web has its standards and they must be respected.
What is the difference between a photographer for e-commerce and a traditional photographer?
Every game has its rules, the same applies to product images. Respecting them makes it possible to standardise the format to ensure smoother usability in sales contexts. The risk is the flattening of the content, the commercial photographer lets the product express itself and avoids that everything looks the same.
Traditional photography also has its own rules but offers a much wider scope for action, for example the newspaper reporter stops reality while the landscape photographer can capture the suggestion of a landscape. The photographer for e-commerce translates the potential of an object into an image, the aim is to seduce at first glance.
Product photography is essentially static, the classic still life finds its evolution into a version optimised for web sales. Shooting and post-production are steps that both the traditional photographer and the e-commerce professional take, techniques and purposes are completely different.
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Why use still life photos to increase sales?
The still life professional does not just study the ideal light, avoiding reflections and respecting the rule of thirds. Everyone knows how to do this. Product photography is a much more powerful tool, you need to know its full potential.
Let’s take a practical example, opening one of the most used social networks and identifying sponsored content. A professional still life started with an analysis of the publication environment, studied its contrast with the colour of the page and worked out the most effective way of capturing the target audience’s attention.
The professional still life crystallises the product in a snapshot capable of stimulating the desire to know more, the image introduces the potential customer into a path aimed at conversion. The basis is always the validity of the product, but without the right visual description, the brand cannot go far.
How much does an e-commerce photo shoot cost?
One should always be wary of figures that are too easy to define, each photographic project requires a very detailed estimate. There are in fact numerous factors that can influence the cost of the entire photographic package, the number of objects being only the most trivial of aspects to consider.
There is one element that is often greatly underestimated, the experience of the professional can help you save money. Knowing exactly what you are going to do, preparing the field most effectively and optimising every detail for the perfect shot are steps that help cut costs.
Those who turn to the professional should know that a quality photograph significantly reduces the time and therefore also the cost of post-production. There is always the need to correct a slight overexposure, to centre and flatten the shots to make them homogeneous, to eliminate some residual dust. It is quite another to try to remedy shooting errors, unfortunately the client pays the consequences.
Product photo example: packaging design graphic for Bottega Verde face mask
Experience in still life can make a difference even when the work is graphic design. This is the case with Studio Concept’s line for Bottega Verde with its beauty masks.
The choice of colours is the result of a study that also aims at publication strategies. In addition to print channels, the packaging also proves appealing on marketplace platforms.
The colours represent the ingredients, the choice of motifs emphasises the composition. The elaborate line dedicates space to claims of efficacy, but without neglecting the logos that recall the natural INCI. Visual communication meets the rules of e-commerce, so it convinces through an effect that is instantly captivating.
In an increasingly competitive market, where image becomes the main communication tool, the choice of photographer for e-commerce cannot be left to chance.
At Studio Concept, we strive to turn every shot into an opportunity to tell the brand’s story and seduce the customer with a curated and professional vision.
Every product has its potential, but it is through strategic and quality photography that it can be conveyed, creating a direct link between image and commercial success.
