Still life propels us towards everything else. Studio Concept is our signature, we put experience and heart into it. This is how.
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Beauty communication agency: strategies and innovation for big brands
Unified, the cosmetics project can follow a defined line and reduce production time significantly. Having a unified team is the smart way to get a good product and stay competitive.
Communication in cosmetics is target analysis applied to the art of conveying through words and images. The ideal approach is one that searches for the right languages to meet the needs of the future customer. Marketing and communication come into contact.
Each project becomes the focus of strategic planning, and agency work consists of a method aimed at optimising costs and maximising the visibility of the lines. Cosmetics is competition, it’s not enough to be number one. The one who proves it wins.
Examples of development strategies for big brands such as Pupa or KIKO
If the underdog is free of expectations, brand leaders are not allowed any mistakes. Being at the centre offers numerous advantages but hides particular pitfalls, which is how we at Studio Concept like to interpret the big names in cosmetics.
Candy Punk is the collection in which Pupa interprets detail in an ultra-shiny key, here the challenge is to combine the rendering of the still life with the brilliant concept of the entire line. The solution can only come through the packaging, it communicates the effect even before application.
The quality of KIKO passes through a lens that embellishes, the gold of the packaging underlines the sophistication of a prestige collection. Light revives in a summery, soft key, thanks also to the packaging with its sinuous lines. The bulk detail reinforces the impact of the image.
What is cosmetic marketing and why it is crucial to the success of your brand
Selling in cosmetics is the result of a mixture of artistic communication and marketing strategies. The effective approach therefore starts with a target-oriented analysis.
In addition to the more classic focus on physical retail, the study also contemplates the digital strategy most likely to sell. Being there is not enough, as it is necessary to win customer loyalty; this is possible through brand identity design.
The prospect of effective cosmetic marketing can only pass through an agency logic, a single actor becomes the container of various professional skills to undertake a more supportive relationship with the brand. On social as well as through the printed page, the brand is strengthened.
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Packaging design and branding: the first step towards a unique identity
The choice condenses months of development into the blink of an eye. Packaging is one of the most interesting challenges when working on a new line, the aim is to attract attention. This also helps in branding.
The brand concept must find its point of union with the choice of materials, the shapes add functionality and balance to the purpose of the line. Achieving this is not easy, it is no coincidence that packaging is one of the most complex designs.
The eye takes a few moments to choose the right packaging. When the graphics work, shape and colours anticipate a message consistent with the cosmetic. The magic can then happen, the target audience creates a link of interest to the product.
Creating impactful visual content: still life, shoots and videos for your brand
The cosmetic becomes the centre of the set, here the genius comes into play and draws from the images the message that the brand intends to convey. Still life follows the photographic rules resulting from craftsmanship in the field, here experience makes the difference.
Lighting studies and setting design must aim for perfection, resulting in a clean photograph already in production. Graphic processing is streamlined and increases the caratness of the image. The result is quality.
Whether it is the most classic product photography or a concept video, perfection of technique demands the right creative idea. If the visual product is exclusive, the target group can count on the alternative to be considered.
Digital strategy and social media: key tools for your brand visibility
The balance of marketing is tilted towards digital, we at Studio Concept make extensive use of it for more direct communication. The virtual channel opens up multiple potentials.
The social sphere creates the link between the brand and its target audience, here the customer can interact and offer a valuable feed. The result is a direct measure of appreciation towards the brand, the tool indicates whether the direction taken is the right one.
For better or worse, as long as it is talked about… Oscar Wilde would also have his potential in digital marketing in cosmetics. Taking care of digital strategy requires a commitment that must be cultivated with dedication because results are built content by content.
Creating and launching cosmetic lines for major brands is a complex journey that requires experience, creativity and a well-defined strategic vision. At Studio Concept, we combine all these elements to turn each project into a success. From packaging development to branding, from still life photography to digital strategy, every detail is taken care of to create a unique identity that speaks to the heart of the target audience.
Our goal is to help brands stand out in a highly competitive market by offering solutions that not only enhance the products, but also enhance their message and intrinsic value. We are ready to work with you to create a lasting impact in the beauty world. Rely on Studio Concept: your story starts here.