Cosmetic still life is our passion, but it takes more than that to stand out. We at Studio Concept know how to do this.
Indice
Making a cosmetic line is not for everyone: understand if you have the resources
The perfect idea is the first one to fail. If you are a brand leader, you have already experienced that cosmetics requires much more. Successes start with the right analysis; selling costs money.
Figures have to be interpreted, the risk of “smoke and mirrors” is always lurking. Using a good subcontractor may not be enough, launching a line requires strategic and targeted marketing. Quality is needed.
There can be no project if the basis is lacking in operational expenses. Services, logistics, accounting and development are indispensable but have their cost. Every path requires the right shoes; if they are lacking, it is better to delay starting.
The identity of a cosmetic brand: without innovation, you’re already out of business
Some people invest in the illusion of their own e-shop for a few hundred euros, which is the wrong way to start. What is the point of being there if the target audience does not know? This is one of the mistakes of those who try but fail, brand identity is everything.
Market analysis, target audience assessment, building a smooth and line-consistent communication, organisation of sales tools and social strategies are key elements in building the brand.
The design is about creating an alternative, it is about pushing the brand with communication that speaks to the target audience and responds to their needs in a way that is different from all others. Innovation does not lie in the formula alone, the design works with a living communication.
Packaging: more than just packaging, it is your visual identity
The packaging is the line’s calling card, it is the proof that only those who succeed will be rewarded. Its realisation is bound to a careful analysis, aligned with the entire project.
The first rule is to respect the brand identity, it is necessary to distinguish oneself from competitors but without moving away from the target. The line concept takes shape in a container capable of expressing communication consistent with the product. In what way? By aligning with the price range.
The costs are even more than the cosmetic synthesis but can be optimised. Packaging can be part of the whole launch package of the line together with photo communication and ADV. The result is smoother, works and costs less.
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Communication and sales: without a solid design, your site won’t work
There was a guy who planted an egg and waited for a chicken tree to grow from it, that guy lost an egg. You can make an excellent e-shop but others will come first if you are using it the wrong way.
The market in cosmetics requires a clear vision, the communication strategy must align with that of the brand. If few succeed, they always have a clear vision.
Herein lies the strength of a precise project, experience commands when communication has to hit the mark. The creative cue is the medium that conveys the message, experience serves to recognise the originality that distinguishes. Interest must be conveyed, so the site can bear fruit.
Launch and distribution strategies: without investment, you won’t get far
It emerges who thinks outside the box, who takes care of communication even before the product is made. The perfect launch starts from the first euro spent on the project in cosmetics. Succeeding has value, thinking about it beforehand is the way not to fail.
The photo project has its cost but the online launch has an even greater weight. The results are not immediate but they are the seed of a plant that, in time, bears fruit.
The strategy game is the safest approach, it is not enough to focus only on social media and platforms such as Google and YouTube. Study distribution in foreign markets, this guarantees a return in the short and medium term. Commerce rewards the multi-channel approach.
How to get funding for your cosmetics start-up
The concept is all too clear: launching a line is an expensive project. You need the right funds, but you also need to add a good dose of courage. So is there only room for the best-known signatures? Maybe not, you just have to use the right tools.
Start with a good business plan, this is crucial to convince investors. They are the only alternative if bootstrapping is not enough. Start-up plans are often attractive but may require a guarantor.
When friends and family fall by the wayside, angel investors are a more malleable source than classic lending institutions. Crowdfunding is interesting but works if there is a clear and detailed project at the base. The rest is left to joint ventures, here the skill lies in forging the right alliances.
Creating a cosmetics start-up is an ambitious journey, full of challenges and opportunities. We at Studio Concept are here to accompany you all the way, providing our experience, creativity and strategic expertise to turn your vision into a successful project.
From packaging to branding, from digital communication to launch strategies, we offer comprehensive support to position your brand in the market and make it competitive. Our approach combines innovation, market analysis and attention to detail, because we believe that every great idea deserves to find its own space and shine.
Start your project with us: the first step to success is making the right choices.