Doing a lot and doing it well, that is what distinguishes us. The cosmetic still life is the starting point but we at Studio Concept believe in the strength of a comprehensive approach.
Indice
Packaging design and still life of cosmetic products
The customer prefers someone who demonstrates their brand, doing it the right way is the real added value. Whether it is a fledgling project or an established line, marketing in cosmetics is all about constant confirmation.
Representing the collections means introducing an image consistent with the brand concept, this is where the ability to summarise the portfolio in a functional solution to the cosmetics company’s aims comes into play. The study of packaging follows a very precise logic, this must be communicated in an adherent way.
Packaging attracts attention, the cosmetic product has to confirm the right choice. Vertical communication relies on the power of the still life; against a uniform or set background, the product photograph must sum up the best.
Marketing video and photoshooting of cosmetic products
Visual language aims straight at the emotions, detail proves crucial when it comes to capturing attention. Although we are all now able to access our smartphone camera and shoot a video, a professional product can be the true sign of quality.
Whether it is a photo shoot or a video sequence, every project requires a careful study of fashion and context. Following trends is the way to translate the cosmetic line into a presentation aligned with the needs of the moment.
Where everyone aims at simply expressing the characteristics of cosmetics, the storytelling approach attracts even more interest. The display must tell a story, this captures attention and also gives more value to the cosmetic’s special features.
Social media marketing for the cosmetics industry
Social platforms are the best virtual place to shout: I AM THERE. The most effective campaigns are those that combine visual language with copywriting strategies, because simply shouting is not enough, but above all it is not useful.
The most effective strategy starts with studying competitors, analysing the community and developing solutions that meet real needs. The development of content must be followed by an evaluation of trends and an adaptation of posts to arrive in an incisive manner.
The portfolio is important, but it can be even more powerful when it is curated by a company that can reach followers and multiply conversions. What is needed is an integrated social project, which amplifies the effectiveness of individual campaigns.
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Creation of beauty and cosmetics e-commerce websites
Images are an important part when one enters the web through one’s domain, but they are not everything. A valuable vertical portfolio is really effective if the communication agency is designed to be a powerful tool.
A good business card can certainly do good for brand awareness, but the website is required to do something more. Visit numbers must be reflected in conversion rates; when these increase proportionally, the web project really works.
Talking about e-commerce means adding services to cultivate the brand and push for conscious purchasing. In addition to secure payments and choice tools, blog areas for in-depth information are strategic. E-commerce is about SEO, this must be cultivated.
Service packages for cosmetics start-ups
The brand needs effective care but above all comprehensive assistance, here the choice of an agency with a vertical portfolio means laying a solid foundation for the brand project in cosmetics. Doing so guards against the wrong investment.
The neophyte in the field could already make a mistake when choosing a name. Starting from scratch means studying the brand, guessing its market position and target audience. There is then to organise the launch strategy and take care of a thousand other aspects from packaging design to campaign management.
Cosmetics is one of the sectors where it is most important to be fast, there are too many competing ideas to slow down. It is normal that the start-up does not master the field, that’s what 360° assistance is for.
Successful case study: equilibra®
The collaboration between the brand and Studio Concept focused on three fundamental aspects: packaging, still life and communication. Here the approach aimed at aligning communication with brand identity. Where the nature of the product is friendly to both the environment and the customer’s health, the communication choice could only reinforce the concept.
The graphics are clean, white communicates purity and reinforces the choice of colours that best represent nature and ingredients. Textual references are important as they provide the information the target audience wants to get. In addition to stimulating conversions, the design reinforced brand loyalty.
Opting for an agency with a vertical portfolio in the beauty sector offers a number of tangible and strategic advantages for any cosmetics brand. This type of specialisation guarantees in-depth experience and expertise in the various aspects of communication and marketing in the sector while also ensuring consistency and synergy that amplify the effectiveness of campaigns and promotional initiatives.
With a dedicated focus on the beauty sector, the agency can develop more incisive and customised strategies, resulting in greater resonance with the target audience and better results in terms of visibility and conversions.